All Brands

SMB

56 companies in this category

Market:$700 billion (SMB tech spending, 2024)
Growth:11.2% CAGR (2024-2029)
Showing 56 brands

Acuity Scheduling

Productivity & Collaboration
AutomationB2bHealthtechSaasSmb

Acuity Scheduling is an online appointment booking platform — acquired by Squarespace in April 2019 (Squarespace's first acquisition) — providing service-based businesses in wellness, beauty, coaching

Updated 4/4/2026

Amy's Kitchen

Consumer Food & Beverage
B2cManufacturingNorth AmericaSmb

Amy's Kitchen is a Petaluma, California-based family-owned organic and vegetarian food company producing frozen meals, soups, pizzas, burritos, chilis, and plant-based protein products using organic a

Updated 4/4/2026

Angle Health

Insurance Tech
B2bInsuranceHealthtechSmbSaas

Angle Health is a San Francisco-based digital health insurance provider designed for startups and technology companies — backed by Y Combinator (W20) with $63.1 million in total funding including a $5

Updated 4/4/2026

AriZona

Consumer Food & Beverage
B2cManufacturingNorth AmericaSmb

Arizona (AriZona Beverage Company) is an American beverage company best known for its iconic 99-cent tall cans of iced tea — particularly the Arizona Green Tea with Ginseng and Honey and Arizona Arnol

Updated 4/4/2026

Asana

Productivity & Collaboration
B2bSaasCollaborationSmb

Asana is a San Francisco-based work management platform — listed on NYSE (NYSE: ASAN) — providing project management, task tracking, and team coordination software that organizations use to plan, assi

Updated 4/4/2026

Assembly HOA

Real Estate & Property Tech
B2bProptechSaasSmb

Assembly HOA is a homeowners association management technology company that automates the administrative operations of residential communities. Managing an HOA involves recurring dues collection from

Updated 4/4/2026

Avoca

Sales & Revenue Operations
Ai PoweredAutomationB2bSaasSmbStartup

Avoca is a New York-based AI sales automation company building voice AI agents for service-based home services businesses — HVAC, plumbing, electrical, and trade contractors — that handle inbound cust

Updated 4/4/2026

BambooHR

HR Tech
B2bSaasHr TechSmbNorth America

BambooHR was founded in 2008 by Ben Peterson and Ryan Sanders in Lindon, Utah, bootstrapped through the founders' personal savings for its first several years before raising $12 million from Sorenson

Updated 4/4/2026

Benepass

HR Tech
B2bSaasHr TechFintechSmb

Benepass is an employee benefits platform focused on flexible, tax-advantaged lifestyle and wellness spending accounts — enabling employers to offer pre-tax benefits for commuter expenses, fitness mem

Updated 4/4/2026

Bissell

Consumer Goods
B2cManufacturingNorth AmericaSmb

BISSELL is a privately held American cleaning appliance brand producing vacuum cleaners, steam cleaners, carpet cleaners, and hard floor cleaners for residential consumers. Founded in 1876 in Grand Ra

Updated 4/4/2026

Bloomerang

Nonprofit Tech
B2bSaasSmb

Bloomerang is a donor management and fundraising CRM platform purpose-built for small to mid-sized nonprofits, providing donor database management, email marketing, online donation pages, and retentio

Updated 4/4/2026

Bob's Red Mill

Consumer Food & Beverage
B2cManufacturingNorth AmericaSmb

Bob's Red Mill is an Oregon-based whole grain food company producing stone-ground flours, oatmeal, cereals, baking mixes, and specialty grains with an emphasis on natural, minimally processed ingredie

Updated 4/4/2026

Brite

HR Tech
B2bSaasHr TechSmb

Brite is a benefits education and communication platform that helps insurance carriers, benefits brokers, and HR teams deliver personalized, simplified guidance to employees during open enrollment and

Updated 4/4/2026

Buildium

Real Estate & Property Tech
B2bProptechSaasSmbCloud Native

Buildium is a cloud-based property management software platform serving residential property managers, landlords, and real estate investors with tools for tenant applications, lease management, online

Updated 4/4/2026

Central

HR Tech
B2bSaasHr TechAi PoweredSmb

Central is a US-based AI-native payroll, HR, benefits, and compliance platform — backed by Y Combinator (S24) with $8.6 million raised led by First Round Capital in August 2025 — providing early-stage

Updated 4/4/2026

ClickUp

Product Management
B2bSaasProject ManagementCollaborationSmb

ClickUp is a San Diego, California-based all-in-one productivity platform — backed with $537+ million in total funding including a $400 million Series C in 2021 led by Andreessen Horowitz and Tiger Gl

Updated 4/4/2026

Commusoft

Field Service
B2bSaasSmb

Commusoft is a London-based cloud-based field service management software company providing job management, scheduling, dispatch, invoicing, and customer communication tools for trade service business

Updated 4/4/2026

Crew

HR Tech
B2bSaasHr TechSmb

Crew is a Paris, France-based AI-powered recruitment technology platform — backed by Y Combinator with $2.3 million in funding in February 2023 with Y Combinator and angel investors including Indeed c

Updated 4/4/2026

DianaHR

HR Tech
B2bSaasHr TechSmb

DianaHR is a San Francisco-based AI-powered HR platform — backed by Y Combinator (W24) with $3.7 million raised in a seed round led by SNR Ventures and General Catalyst in September 2025 with angels i

Updated 4/4/2026

DigitalOcean

Cloud Infrastructure
B2bInfrastructureCloud NativeSmb

DigitalOcean is a cloud infrastructure provider offering simple, developer-friendly virtual servers (Droplets), managed databases, object storage, and platform-as-a-service solutions at predictable, a

Updated 4/4/2026

Dirt Devil

Consumer Goods
B2cManufacturingHardwareNorth AmericaSmb

Dirt Devil is a vacuum cleaner brand offering affordable, lightweight vacuum solutions including upright vacuums, handheld vacuums, stick vacuums, and carpet cleaners for everyday home cleaning. The c

Updated 4/4/2026

Donorbox

Nonprofit Tech
B2bSaasSmb

Donorbox is an online fundraising platform designed for nonprofits, churches, and charitable organizations, providing donation forms, recurring giving tools, event ticketing, and crowdfunding capabili

Updated 4/4/2026

DonorPerfect

Nonprofit Tech
B2bSaasSmb

DonorPerfect is a comprehensive donor management and fundraising software platform designed for nonprofit organizations to track donations, manage donor relationships, process online gifts, and analyz

Updated 4/4/2026

Evernest

Real Estate & Property Tech
B2bProptechPlatformNorth AmericaSmb

Evernest is a Birmingham, Alabama-based tech-enabled residential property management company — backed with growth capital from LL Funds — providing single-family home, condo, and small multifamily pro

Updated 4/4/2026

Fieldwire

Construction Tech
B2bSaasMobile FirstSmb

Fieldwire is a field management platform for construction projects, providing digital blueprints, task management, punch lists, RFI (request for information) workflows, and inspection tools for field

Updated 4/4/2026

Freshservice

IT Operations & Observability
B2bSaasSmb

Freshservice is Freshworks's cloud-based IT service management (ITSM) platform — providing IT help desk, incident management, asset management, change management, problem management, and IT operations

Updated 4/4/2026

Gusto

HR Tech
B2bSaasHr TechSmbUnicorn

Gusto is a cloud-based payroll, HR, and benefits platform designed for small and mid-sized businesses, providing full-service payroll processing, employee onboarding, health insurance administration,

Updated 4/4/2026

Hive Health

Insurance Tech
B2bInsuranceHealthtechAsia PacificSmb

Hive Health is a Manila-based digital health insurance company — backed by Y Combinator (W21) with $6.5 million raised in a Pre-Series A led by The Gentree Fund and BEENEXT in July 2024 — providing al

Updated 4/4/2026

Housecall Pro

Field Service
B2bSaasSmb

Housecall Pro is a field service management software platform designed for residential service businesses including plumbing, HVAC, electrical, and home cleaning companies. The company serves small to

Updated 4/4/2026

Hyperproof

Compliance & GRC
B2bSaasAutomationSmb

Hyperproof is a compliance operations platform that helps organizations streamline risk management, audit preparation, and regulatory compliance workflows through automation and centralized documentat

Updated 4/4/2026

IFS Field Service Management

Field Service
B2bSaasSmb

IFS Field Service Management is an enterprise field service management solution that helps organizations optimize field operations, improve technician productivity, and enhance customer service delive

Updated 4/4/2026

Jobber

Field Service
B2bSaasMobile FirstSmb

Jobber is a field service management software platform designed for small home service businesses including landscaping, cleaning, HVAC, plumbing, and electrical contractors. The company serves owner-

Updated 4/4/2026

JustWorks

Technology
B2bHr TechSaasSmb

Justworks is a Professional Employer Organization (PEO) and HR platform helping small and mid-sized businesses manage payroll, benefits, compliance, and HR through an employer-of-record model that co-

Updated 4/5/2026

Kindful

Nonprofit Tech
B2bSaasSmb

Kindful is a donor management and fundraising platform designed for nonprofit organizations to manage relationships, track donations, and execute fundraising campaigns. The company serves small to mid

Updated 4/4/2026

Linode

Cloud Infrastructure
B2bInfrastructureCloud NativeSmb

Linode is a cloud computing platform providing virtual private servers (VPS), managed Kubernetes (LKE), object storage, managed databases, and bare metal servers to developers, startups, and businesse

Updated 4/5/2026

Microsoft Dynamics 365 Field Service

Field Service
B2bSaasSmb

Microsoft Dynamics 365 Field Service is a field service management (FSM) platform from Microsoft (NASDAQ: MSFT) — part of the Dynamics 365 business application suite — that provides work order managem

Updated 4/4/2026

Newman's Own

Consumer Food & Beverage
B2cManufacturingNorth AmericaSmb

Newman's Own is a mission-driven food and beverage company selling salad dressings, pasta sauces, popcorn, beverages, pizza, and pet food, with 100% of profits donated to charitable causes — a unique

Updated 4/4/2026

Notion

Productivity & Collaboration
B2bSaasProductivityCollaborationSmb

Notion is an all-in-one workspace platform combining notes, wikis, databases, project management, and documents in a flexible, block-based editor that allows teams and individuals to build customized

Updated 4/4/2026

Paylocity

HR Tech
B2bSaasHr TechPublicSmb

Paylocity is a cloud-based human capital management (HCM) and payroll platform serving mid-market US employers — companies with 20 to 1,000+ employees — with an integrated suite covering payroll proce

Updated 4/4/2026

PocketSuite

Technology
B2bB2cMobile FirstPayment ProcessingSaasSmb

PocketSuite is a business management app for independent service professionals — personal trainers, estheticians, pet groomers, house cleaners, and other self-employed workers — providing scheduling,

Updated 4/4/2026

SalaryBook

HR Tech
B2bSaasHr TechAsia PacificSmb

SalaryBook is a Bengaluru-based mobile-first HR management platform designed specifically for India's 60 million small and medium enterprises (SMEs) — providing payroll processing, attendance tracking

Updated 4/5/2026

Sargento

Consumer Food & Beverage
B2cManufacturingNorth AmericaSmb

Sargento Foods is a Plymouth, Wisconsin-based family-owned cheese company — the US pioneer of packaged shredded cheese (introduced 1954) — producing natural cheese products including shredded blends,

Updated 4/4/2026

ServiceTitan

Home Services
B2bSaasMobile FirstSmb

ServiceTitan is a Glendale, California-based field service management platform for the skilled trades — publicly traded on NASDAQ (NASDAQ: TTAN) following its December 12, 2024 IPO, which raised appro

Updated 4/4/2026

Skedulo

Field Service
B2bSaasSmb

Skedulo is a San Francisco-based deskless workforce management platform — backed with $255 million raised including a $75 million Series C in 2021 led by SoftBank — providing healthcare organizations,

Updated 4/4/2026

Sprinto

Compliance & GRC
B2bSaasAutomationSmb

Sprinto is a security compliance automation platform that helps SaaS companies and startups achieve and maintain SOC 2, ISO 27001, GDPR, HIPAA, and other security certifications faster and with less m

Updated 4/6/2026

Sweet Baby Ray´s

Consumer Food & Beverage
B2cManufacturingNorth AmericaSmb

Sweet Baby Ray's is the best-selling barbecue sauce brand in the United States — known for its signature sweet, tangy, and slightly smoky sauce that won a Chicago rib cookoff in 1985 and grew from a l

Updated 4/4/2026

Trello

Productivity & Collaboration
B2bSaasProject ManagementCollaborationSmb

Trello is a visual project management and productivity platform — operating as a product of Atlassian Corporation (NASDAQ: TEAM) since its $425 million acquisition in January 2017 — providing kanban b

Updated 4/4/2026

Trimble Field Service

Field Service
B2bSaasSmb

Trimble Field Service Management (FSM) is an enterprise software platform providing scheduling, dispatch, work order management, and mobile workforce tools for field service organizations — utilities,

Updated 4/4/2026

UpKeep

Field Service
B2bSaasSmb

UpKeep is a Los Angeles-based mobile-first maintenance management platform — backed with $60 million raised from Insight Partners, YC, 8VC, and others — providing CMMS (Computerized Maintenance Manage

Updated 4/4/2026

Webflow

Design & Creative Tools
B2bSaasNo CodeSmb

Webflow is a visual web development platform enabling designers and developers to build, launch, and manage professional websites without writing code — using a visual interface that generates clean,

Updated 4/4/2026

Whimsical

Productivity & Collaboration
B2bSaasCollaborationSmb

Whimsical is a visual collaboration and product thinking platform combining flowcharts, wireframes, mind maps, sticky notes, and docs in a clean, fast interface designed for product teams building sof

Updated 4/4/2026

Workiz

Field Service
B2bSaasMobile FirstSmb

Workiz is a field service management platform designed for small to mid-sized home service businesses — appliance repair, garage door installation, locksmith services, junk removal, and similar trades

Updated 4/4/2026

Wrike

Professional Services
B2bSaasProject ManagementCollaborationSmb

Wrike is a San Jose-based collaborative work management platform — owned by Citrix (acquired by a Vista Equity Partners and Elliott Management consortium in 2021, subsequently folded into the Citrix C

Updated 4/4/2026

Zendesk

Sales & Revenue Operations
B2bSaasCustomer SupportSmb

Zendesk is a San Francisco-based customer service platform providing ticketing, live chat, email support, phone support, help center knowledge base, and customer service analytics — unified in the Zen

Updated 4/4/2026

Zenefits

HR Tech
B2bSaasHr TechSmb

Zenefits (now TriNet HR Platform) is an HR software platform providing small and mid-sized businesses with benefits administration, payroll, compliance, and HR management tools in an integrated cloud

Updated 4/4/2026

Zuper

Field Service
B2bSaasSmb

Zuper is an AI-powered field service management platform that helps service businesses optimize scheduling, dispatching, job management, and customer communication. The company serves field service or

Updated 4/4/2026

About SMB

Small and Medium-sized Business (SMB) focused companies provide products, services, and solutions specifically designed for organizations with fewer than 500 employees. These vendors understand the unique constraints of smaller organizations including limited IT resources, tighter budgets, and the need for user-friendly solutions that don't require extensive technical expertise. The SMB market represents a massive and often underserved segment of the global economy. SMB-focused technology companies have pioneered the SaaS revolution, offering affordable, easy-to-implement solutions that democratize access to enterprise-grade capabilities. These solutions typically feature simplified interfaces, flexible pricing models, minimal implementation requirements, and strong customer support. The sector has grown dramatically as cloud computing eliminated the need for expensive on-premises infrastructure that was previously cost-prohibitive for smaller organizations. Successful SMB vendors excel at product-led growth, intuitive user experiences, and community-driven support models. They often start with a single pain point and expand into comprehensive platforms that handle multiple business functions. The SMB market is characterized by high customer acquisition costs but significant lifetime value potential as businesses grow and expand their usage. Many enterprise software giants now offer SMB-specific product lines recognizing the strategic importance of this market segment.

Key Players

IntuitShopifySquareMailchimpHubSpot

Market Overview

SMBs represent over 99% of all businesses globally and account for $35+ trillion in annual revenue. SMB technology spending reached $700 billion in 2024, with cloud-based solutions representing 65% of new purchases. The average SMB uses 100+ SaaS applications, with communication, collaboration, and financial management tools showing highest adoption rates.

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