Company Overview
About Cents
Cents is a New York-based vertical software company founded in 2018 by Zachary Sher and Nathan Yount that builds an all-in-one business management platform specifically for laundry and dry cleaning operators. Its product suite encompasses point-of-sale systems, commercial washing machine integrations, route-based pickup and delivery management, customer loyalty programs, and business analytics — addressing the end-to-end operational needs of laundromats, coin-op facilities, and dry cleaners that have historically relied on paper logs and disconnected hardware.
Business Model & Competitive Advantage
The company has raised over $35M in total funding, including a Series B round, with investors including Tiger Global and Base10 Partners. Cents serves thousands of laundry business locations across the United States, making it the dominant vertical SaaS player in what is a highly fragmented, underserved SMB market. Its hardware integrations allow operators to connect washers and dryers directly to the platform, enabling remote monitoring, machine diagnostics, and automated customer notifications — capabilities that meaningfully reduce labor overhead and improve customer experience.
Competitive Landscape 2025–2026
Cents generates revenue through subscription SaaS fees, payment processing, and hardware. Its go-to-market strategy combines direct sales to independent laundromat owners with partnerships targeting multi-location operators and laundry chains. The platform''s pickup and delivery module enables laundry businesses to launch or scale wash-and-fold delivery services — tapping into the growing consumer demand for on-demand laundry without requiring operators to build their own logistics infrastructure. This positions Cents as both an operational backbone and a growth enabler for an industry undergoing its first meaningful digital transformation.
Frequently Asked Questions
Estimated Visibility Trend (Beta)
Simulated 8-week rolling score
Based on estimated brand signals. Historical tracking coming soon.
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