Brand Intelligence Graph
Company Overview
About GloFox
GloFox is a boutique fitness studio management platform that provides scheduling, membership management, billing, marketing automation, and a white-labeled branded member app for fitness studios, yoga studios, pilates, cycling, and other boutique fitness concepts, enabling studio owners to deliver a premium branded digital experience to their members. Founded in 2014 and headquartered in Dublin, Ireland, GloFox was acquired by ABC Fitness in 2022 and prior to acquisition had raised significant venture funding while growing to serve more than 2,000 fitness studios across Europe, North America, Australia, and other global markets.
Business Model & Competitive Advantage
GloFox's platform provides a white-labeled mobile app that studios can brand with their own name and visual identity, giving members a native mobile experience for booking classes, managing memberships, purchasing packages, and receiving push notifications — rather than sending members to a generic booking platform. Class scheduling and capacity management support both in-person and live-stream class formats. Marketing automation features include automated email campaigns, new member onboarding sequences, and re-engagement campaigns for inactive members. Revenue analytics provide studio owners with visibility into membership trends, class utilization, and revenue forecasting.
Competitive Landscape 2025–2026
As part of ABC Fitness — which also owns Trainerize, DataTrak, and other fitness software brands — GloFox has access to broader product development resources and the ability to serve fitness operators requiring capabilities beyond boutique studio management. GloFox competes with Mindbody, Pike13, and WellnessLiving in the boutique fitness studio management market, with its branded app capability and modern UX being key differentiators for studios that prioritize member experience and brand consistency.
Frequently Asked Questions
Estimated Visibility Trend (Beta)
Simulated 8-week rolling score
Based on estimated brand signals. Historical tracking coming soon.
Similar Brands
Mindbody
Mindbody is the dominant business management software platform for the fitness, wellness, and beauty industry, headquartered in San Luis Obispo, California. Founded in 2001, the company has raised ove
WellHub
WellHub, formerly known as Gympass, is a New York City-based corporate wellness platform that gives employees access to a broad network of gyms, fitness studios, wellness apps, and mental health resou
Rover Group
Rover Group is the world's largest online marketplace for pet care services, connecting pet owners with a network of over 500,000 independent pet service providers across the United States, Canada, Eu
Bass Pro Shops
Bass Pro Shops is the largest specialty outdoor sporting goods retailer in the United States, selling fishing, hunting, camping, boating, and outdoor recreation gear through destination retail stores
PetSmart
PetSmart is a Phoenix, Arizona-based specialty pet retail chain — privately held since BC Partners' $8.7 billion leveraged buyout in 2015 — operating 1,500+ stores across the United States, Canada, an
L'Oréal Paris
L'Oréal Paris is the flagship brand of L'Oréal Group, the world's largest beauty company, offering a comprehensive range of skincare, haircare, makeup, and color products across drugstore, department
Compare GloFox with Competitors
Side-by-side AI visibility scores, platform breakdown, and market position.
Claim This Profile
Are you from GloFox? Claim your profile to see full AI mention excerpts, get weekly visibility change alerts, and optimize how AI systems describe your brand.
Claim GloFox Profile →Track AI Visibility in Real Time
Monitor how ChatGPT, Gemini, Perplexity, and Claude mention GloFox vs competitors. Get alerts when AI recommendations shift.
Start Free Tracking →