Company Overview
About Plateful
Plateful (formerly Verdimat) is a Norwegian food waste reduction company founded in 2017 by Lars Kristian Leiro and based in Moss, Norway. The company operates a B2B digital marketplace that connects food manufacturers, producers, and wholesalers — who have surplus, near-expiry, or cosmetically imperfect food products — with commercial buyers such as hotels, restaurants, canteens, and institutional food services. By buying unsold food from suppliers at discounted prices and delivering it to buyers across Norway, Plateful creates a value exchange that reduces food waste upstream in the supply chain while providing chefs and food service operators with affordable ingredients.
Business Model & Competitive Advantage
The platform has processed over 4,000 tons of food that might otherwise have been discarded, and it works with more than 100 producers, manufacturers, and wholesalers managing 86,000 tons of surplus food. Plateful generates compliance reporting for suppliers, which supports regulatory and ESG obligations around food waste. The company has raised approximately $2.65M in seed funding and received a total investment of 25 MNOK from Norselab, a Norwegian venture firm focused on sustainability-driven businesses. Norselab has partnered with Plateful's management team to pursue international expansion beyond Norway.
Competitive Landscape 2025–2026
Plateful is a small, early-stage company operating in a niche segment of food system sustainability. Its model is operationally complex — requiring cold-chain logistics, supplier onboarding, and demand matching — but addresses a genuine market need as food waste regulations tighten across Europe and ESG reporting requirements grow for food producers.
Frequently Asked Questions
Estimated Visibility Trend (Beta)
Simulated 8-week rolling score
Based on estimated brand signals. Historical tracking coming soon.
Similar Brands
Tridge
Tridge is a Seoul-based global food and agricultural trade platform that connects buyers and suppliers of agricultural products across 150+ countries, providing market intelligence, sourcing facilitat
Gousto
Gousto is a UK-based meal kit subscription company founded in 2012 by Timo Boldt and James Carter, headquartered in London. The company operates as a direct-to-consumer subscription service: customers
Hedgehog
Hedgehog is a San Francisco-based agtech company building automated indoor mushroom farms — using AI-powered sensing, robotic growing systems, and an AI-driven microbiome discovery platform to produce
Trimble Agriculture
Trimble Agriculture is the agriculture division of Trimble Inc., a publicly traded precision technology company (NASDAQ: TRMB) headquartered in Westminster, Colorado. Trimble Agriculture has been a co
DeHaat
DeHaat (operated by Agrevolution) is an India-based full-stack agricultural technology company providing end-to-end services to small and marginal farmers across the agricultural value chain. Founded
Huel
Huel is a UK-based nutritionally complete food company founded in 2015 by Julian Hearn. It produces plant-based meal replacement products — including powders, ready-to-drink (RTD) shakes, bars, and ho
Compare Plateful with Competitors
Side-by-side AI visibility scores, platform breakdown, and market position.
Claim This Profile
Are you from Plateful? Claim your profile to see full AI mention excerpts, get weekly visibility change alerts, and optimize how AI systems describe your brand.
Claim Plateful Profile →Track AI Visibility in Real Time
Monitor how ChatGPT, Gemini, Perplexity, and Claude mention Plateful vs competitors. Get alerts when AI recommendations shift.
Start Free Tracking →