Company Overview
About Plateful
Plateful (formerly Verdimat) is a Norwegian food waste reduction company founded in 2017 by Lars Kristian Leiro and based in Moss, Norway. The company operates a B2B digital marketplace that connects food manufacturers, producers, and wholesalers — who have surplus, near-expiry, or cosmetically imperfect food products — with commercial buyers such as hotels, restaurants, canteens, and institutional food services. By buying unsold food from suppliers at discounted prices and delivering it to buyers across Norway, Plateful creates a value exchange that reduces food waste upstream in the supply chain while providing chefs and food service operators with affordable ingredients.
Business Model & Competitive Advantage
The platform has processed over 4,000 tons of food that might otherwise have been discarded, and it works with more than 100 producers, manufacturers, and wholesalers managing 86,000 tons of surplus food. Plateful generates compliance reporting for suppliers, which supports regulatory and ESG obligations around food waste. The company has raised approximately $2.65M in seed funding and received a total investment of 25 MNOK from Norselab, a Norwegian venture firm focused on sustainability-driven businesses. Norselab has partnered with Plateful's management team to pursue international expansion beyond Norway.
Competitive Landscape 2025–2026
Plateful is a small, early-stage company operating in a niche segment of food system sustainability. Its model is operationally complex — requiring cold-chain logistics, supplier onboarding, and demand matching — but addresses a genuine market need as food waste regulations tighten across Europe and ESG reporting requirements grow for food producers.
Frequently Asked Questions
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