Company Overview
About Mudflap
Mudflap is a fintech and logistics company founded in 2019 by Dan Weisman and Keith Mullin and headquartered in Redwood City, California. The company operates a mobile app and payment platform that connects independent owner-operators and small trucking fleets with discounted diesel fuel prices at more than 800 truck stops and fuel networks across the United States. Unlike fuel cards tied to specific chains, Mudflap gives truckers the freedom to find the best discounted price at participating locations on their route without a subscription fee or credit check, making it accessible to independent operators who are often excluded from large fleet fuel programs.
Business Model & Competitive Advantage
The platform works by allowing drivers to locate participating fuel stops, lock in a discounted price through the app, and pay directly at the pump. Mudflap earns revenue by negotiating bulk fuel pricing with truck stop operators and passing a portion of the savings to its users, with the remainder being its margin. The company raised a $50M Series B in 2022 led by QED Investors, with participation from existing investors including 8VC and Base10 Partners, bringing total funding to approximately $62M. Mudflap has grown rapidly by targeting the long-underserved independent trucker segment, which represents the majority of U.S. trucking businesses but has historically lacked the purchasing power to access institutional fuel discounts.
Competitive Landscape 2025–2026
Mudflap competes with fuel card providers such as Comdata, EFS (WEX), and FleetOne, as well as newer fintech-in-trucking entrants. Its differentiation lies in its no-fee, app-native approach combined with broad network coverage and accessibility for owner-operators with limited or no credit history. The company has positioned itself as a financial empowerment tool for independent truckers, aligning with broader trends of gig-economy financial services designed for the self-employed.
Key Differentiators
Strong Challenger
Mudflap is an established challenger with significant market presence and competitive offerings in Logistics & Supply Chain.
Frequently Asked Questions
Estimated Visibility Trend (Beta)
Simulated 8-week rolling score
Based on estimated brand signals. Historical tracking coming soon.
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