Brand Intelligence Graph
Company Overview
About Unleashed Software
Unleashed Software is a cloud-based inventory management platform designed for manufacturers, wholesalers, and distributors that need sophisticated inventory control, production management, and cost tracking capabilities. Founded in 2009 and headquartered in Auckland, New Zealand with significant operations in the United Kingdom, Unleashed serves product businesses across the Asia-Pacific region, the UK, Europe, and North America. The platform is particularly well regarded for its manufacturing features including bill of materials management, assembly and disassembly operations, and average cost and FIFO inventory valuation.
Business Model & Competitive Advantage
Unleashed's platform covers purchase order management, supplier management, inventory receiving and tracking, warehouse management, production assembly, sales order management, and fulfillment, providing an end-to-end operational system for product-based businesses. The costing engine tracks the true landed cost of inventory including purchase price, freight, duties, and currency conversion, giving businesses accurate gross margin analysis by product, customer, and time period. Integration with Xero, QuickBooks Online, and other accounting systems completes the financial reporting workflow.
Competitive Landscape 2025–2026
Unleashed primarily competes with Cin7, inFlow Inventory, and DEAR Inventory in the SMB inventory management space, and with the inventory modules of NetSuite and Sage for more complex mid-market requirements. The company differentiates through the depth of its manufacturing and costing features, which go beyond what simpler inventory tools provide, and through its strong Xero integration that makes it a popular choice among Xero-using product businesses.
Key Differentiators
Strong Challenger
Unleashed Software is an established challenger with significant market presence and competitive offerings in Logistics, 3PL & Supply Chain Visibility.
Frequently Asked Questions
Estimated Visibility Trend (Beta)
Simulated 8-week rolling score
Based on estimated brand signals. Historical tracking coming soon.
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