Company Overview
About Typeform
Typeform is a form and survey platform that reimagined data collection by presenting questions one at a time in a conversational, interactive format rather than the traditional wall-of-fields approach. The platform's signature UX — which guides respondents through questions sequentially with smooth transitions and a clean full-screen layout — consistently produces higher completion rates than conventional forms, making it valuable for lead generation, customer research, employee feedback, and product discovery. Typeform supports a wide variety of question types including multiple choice, rating scales, file upload, payment collection, and open text, enabling complex surveys without sacrificing the clean experience.
Business Model & Competitive Advantage
Typeform includes a logic jump engine that routes respondents through different question paths based on prior answers, allowing forms to behave like conversations that adapt to individual responses. This conditional logic is essential for qualifying leads, personalizing research surveys, and building diagnostic quizzes that deliver different outcomes based on input. The platform integrates with over 500 tools through native connectors and Zapier, including HubSpot, Salesforce, Mailchimp, Slack, and Google Sheets, ensuring that collected data flows automatically into the systems where it is actionable.
Competitive Landscape 2025–2026
Typeform serves a broad user base from individual marketers and researchers to enterprise teams running global customer experience programs. The company is headquartered in Barcelona and has grown to serve millions of users across industries including e-commerce, SaaS, recruiting, and market research. Typeform has expanded its product suite with VideoAsk — an async video messaging and survey tool — and continues to invest in AI features for form generation and response analysis. It competes with SurveyMonkey, Google Forms, and Tally, differentiating through its design quality, logic capabilities, and the engagement lift that its conversational format delivers.
Open Positions
Reddit Discussions
Frequently Asked Questions
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