Company Overview
About Aurora Solar
Aurora Solar is a San Francisco-based solar technology company founded in 2013 that provides the world's leading solar design and sales software platform for photovoltaic (PV) system installers, contractors, and solar developers. The platform enables solar professionals to design accurate PV systems, generate automated shade analysis using LiDAR and satellite imagery, produce detailed financial proposals, and manage the customer sales journey — all within a single cloud-based workflow. By eliminating the need for physical site visits to assess shading and roof conditions, Aurora Solar's remote design capability dramatically reduces the cost and time required to generate a solar proposal from days to minutes.
Business Model & Competitive Advantage
Aurora Solar''s platform uses machine learning to automate shading calculations from aerial imagery, energy production forecasting, equipment selection from a library of 10,000+ components, and financial modeling including utility rate analysis and financing options. The company integrates with CRM systems, proposal tools, and permitting platforms to support the full commercial workflow from lead to installation. Aurora Solar acquired Lyra Technology in 2024-2025, a multimedia design software company that expanded its design capabilities.
Competitive Landscape 2025–2026
The company has raised $537M in total funding from investors including Coatue, Energize Capital, and ICONIQ Growth at a $4B valuation, making it one of the best-funded climate tech software companies. Named a TIME Top US GreenTech Company and Top World GreenTech Company in 2025, and a Deloitte Fast 500 company in 2024, Aurora Solar serves 7,000+ solar installation companies globally. As the US solar market accelerates driven by IRA incentives and resilience demand, Aurora Solar's position as the workflow platform of record for solar installers provides a durable competitive moat.
Key Differentiators
Market Leader
Aurora Solar is recognized as a market leader in the Climate & Energy sector, demonstrating strong industry presence and customer trust.
Frequently Asked Questions
Estimated Visibility Trend (Beta)
Simulated 8-week rolling score
Based on estimated brand signals. Historical tracking coming soon.
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