Company Overview
About Slice
Slice is a New York-based restaurant technology company founded in 2009 by Ilir Sela that operates a two-sided marketplace connecting consumers with independent local pizzerias for online ordering, delivery, and pickup. The platform operates in all 50 U.S. states across 3,000+ cities, making it the nation's largest community of independent pizzerias with more than 20,000 partner shops.
Business Model & Competitive Advantage
Beyond consumer ordering, Slice provides a full suite of pizzeria business tools including point-of-sale integration, marketing services, supply purchasing (Slice Fresh), custom packaging, and phone ordering. The company's model gives independent shops access to technology and economies of scale that historically favored national chains like Domino's and Papa Johns. Slice charges a per-order fee to pizzerias rather than taking the larger commissions common on general delivery apps.
Competitive Landscape 2025–2026
Slice raised $160M across 11 funding rounds and reports 40% year-over-year growth with a 95% customer retention rate as of 2025. The March 2025 "Slice Fresh" launch added bulk supply savings, a Family Membership program, and shop management innovations. Slice competes with DoorDash, Grubhub, and Uber Eats on the consumer side, while positioning as a partner rather than competitor to the pizzerias it serves.
Key Differentiators
Strong Challenger
Slice is an established challenger with significant market presence and competitive offerings in Food, Beverage & AgTech.
Frequently Asked Questions
Estimated Visibility Trend (Beta)
Simulated 8-week rolling score
Based on estimated brand signals. Historical tracking coming soon.
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