Brand Intelligence Graph
Company Overview
About JustWorks
Justworks is a Professional Employer Organization (PEO) and HR platform helping small and mid-sized businesses manage payroll, benefits, compliance, and HR through an employer-of-record model that co-employs their workforce. Founded in 2012 and headquartered in New York City, Justworks simplifies employment administration for growing companies by handling payroll tax filings, benefits enrollment (health, dental, vision, 401k), workers' compensation, and HR compliance under a co-employment arrangement that reduces administrative burden and compliance risk.
Business Model & Competitive Advantage
The company raised $50 million in Series E funding in 2018 and has grown steadily to serve thousands of small businesses — particularly in New York and other high-regulation markets where employment compliance complexity is significant. Justworks' transparent per-employee pricing model (published on its website) has been a differentiator in a PEO market historically dominated by opaque, commission-based pricing. The platform's clean user interface compared to legacy HR systems has driven strong NPS among HR managers at growing companies.
Competitive Landscape 2025–2026
In 2025, Justworks competes with TriNet, Gusto, Rippling, and traditional PEOs like ADP TotalSource. The company has expanded its platform with international employer-of-record services, allowing businesses to hire employees in multiple countries through Justworks without establishing local entities. Revenue is estimated at $200M+ ARR. Justworks' 2025 strategy emphasizes global EOR expansion, deeper payroll automation, and AI-powered compliance guidance for HR teams managing multi-state employee populations.
Recent Activity
View all →Material Event filed 2026-09-25
Material Event filed 2026-09-22
Material Event filed 2026-09-15
Material Event filed 2026-08-31
Material Event filed 2026-08-14
Proxy Statement filed 2026-08-13
Material Event filed 2026-08-07
Annual Report filed 2026-07-30
Key Differentiators
Market Leader
JustWorks is recognized as a market leader in the Technology sector, demonstrating strong industry presence and customer trust.
Frequently Asked Questions
Estimated Visibility Trend (Beta)
Simulated 8-week rolling score
Based on estimated brand signals. Historical tracking coming soon.
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