Company Overview
About Acuity Scheduling
Acuity Scheduling is an online appointment booking platform — acquired by Squarespace in April 2019 (Squarespace's first acquisition) — providing service-based businesses in wellness, beauty, coaching, tutoring, and professional services with a comprehensive scheduling solution including calendar syncing, automated email and SMS reminders, payment processing (Stripe, Square, PayPal), recurring bookings, group sessions, client intake forms, and custom branding. Founded in 2006 and supporting 50,000+ businesses at the time of acquisition, Acuity Scheduling became part of the Squarespace ecosystem as a complementary scheduling product for website builders and service businesses. In 2025, Acuity's pricing tiers range from $20/month (entry-level, 1 calendar) to $34/month (Growing, 2-6 calendars) to $61/month (Powerhouse, 36 calendars), integrated into Squarespace's website builder and commerce platform.
Business Model & Competitive Advantage
Acuity Scheduling's appointment booking platform serves the service business owner who needs scheduling automation beyond a basic calendar: a yoga studio, nutrition coach, massage therapist, or financial advisor needs clients to book appointments 24/7 without phone tag — displaying availability in the client's timezone, requiring a deposit or full payment at booking to reduce no-shows, sending automated reminder sequences (24 hours before appointment, 1 hour before), collecting intake form information before the first session, and syncing to the practitioner's Google Calendar or Outlook so double-booking is impossible. Acuity handles all these workflows in one platform — reducing the administrative time that service business owners spend on scheduling logistics versus delivering their service. The Squarespace integration (Acuity's booking widget embedded in Squarespace website pages) creates a natural distribution channel for Squarespace's 4+ million website subscribers who run service businesses.
Competitive Landscape 2025–2026
In 2025, Acuity Scheduling (acquired:Squarespace) competes in the online scheduling, appointment booking, and service business software market with Calendly (SaaS scheduling, $350M raised at $3B valuation), Vagaro (beauty and wellness scheduling, $70M raised), and Mindbody (fitness and wellness management, $1.7B acquisition by Vista Equity Partners) for service business operator scheduling and booking automation adoption. The Squarespace acquisition integration provides Acuity with stable distribution through Squarespace's website builder platform — every Squarespace business subscriber who provides appointment-based services represents a natural Acuity upgrade. The 2025 strategy (under Squarespace ownership) focuses on deepening the Squarespace website builder integration, building the AI scheduling optimization for smart availability management, and growing the enterprise and multi-location business tier for service chains with complex scheduling requirements.
Recent Activity
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Emerging Innovator
Acuity Scheduling is an emerging player bringing innovative solutions to the Productivity & Collaboration market.
Frequently Asked Questions
Estimated Visibility Trend (Beta)
Simulated 8-week rolling score
Based on estimated brand signals. Historical tracking coming soon.
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