Company Overview
About Indiegogo
Indiegogo is a crowdfunding platform founded in 2008 by Slava Rubin, Danae Ringelmann, and Eric Schell and headquartered in San Francisco, California. The company is one of the pioneering and largest crowdfunding platforms globally, having hosted over 800,000 campaigns across a wide range of categories including consumer hardware, creative projects, social impact initiatives, and business ventures. Indiegogo was instrumental in establishing crowdfunding as a mainstream funding and market validation mechanism, launching before Kickstarter and helping define the category.
Business Model & Competitive Advantage
Indiegogo's key differentiator from Kickstarter is its flexible funding model: campaign creators can choose to keep all funds raised even if they don't reach their stated goal, in addition to a fixed funding option where funds are only collected if the goal is met. This flexibility has made Indiegogo particularly attractive for hardware and technology campaigns where creators want to test demand without an all-or-nothing risk. The platform charges a 5% platform fee on funds raised, plus payment processing fees. Indiegogo has extended its platform with InDemand — a product that allows campaigns that have successfully closed to continue taking orders and pre-orders indefinitely, turning crowdfunding success into ongoing e-commerce.
Competitive Landscape 2025–2026
Indiegogo has faced increasing competition from Kickstarter, product-specific platforms like BackerKit, and direct social commerce channels. The company has navigated challenges around backer trust — failed campaigns and undelivered hardware products have been a recurring issue in the crowdfunding industry — and has implemented more verification and due diligence for campaigns on its platform. Indiegogo serves as both a fundraising mechanism and a market validation and pre-sales channel, with many consumer hardware companies using it to gauge demand before committing to full production runs.
Key Differentiators
Strong Challenger
Indiegogo is an established challenger with significant market presence and competitive offerings in Financial Services.
Frequently Asked Questions
Estimated Visibility Trend (Beta)
Simulated 8-week rolling score
Based on estimated brand signals. Historical tracking coming soon.
Similar Brands
Coinbase
Coinbase (Nasdaq: COIN) is the largest U.S.-regulated cryptocurrency exchange and digital asset platform, providing tens of millions of retail users and thousands of institutional clients with service
Block
Block, Inc. is a San Francisco, California-based financial technology company — publicly traded on the New York Stock Exchange (NYSE: SQ) as an S&P 500 Information Technology component (added to the S
Melio
Melio is a B2B payments company founded in 2018 in New York that has raised over $500M to modernize accounts payable for small businesses. The platform allows small businesses to pay any vendor by ACH
Goldman Sachs
Goldman Sachs is a New York-based global investment bank and financial services firm — one of the two most prestigious investment banks in the world alongside Morgan Stanley — providing investment ban
Visa
Visa Inc. is a San Francisco-based global payments technology company — listed on NYSE (NYSE: V) — operating the world's largest electronic payment network connecting 4.48 billion active cards, 150+ m
Mastercard
Mastercard Incorporated is a Purchase, New York-based global payment technology network — publicly traded on the New York Stock Exchange (NYSE: MA) as an S&P 500 Financials component with a market cap
Compare Indiegogo with Competitors
Side-by-side AI visibility scores, platform breakdown, and market position.
Claim This Profile
Are you from Indiegogo? Claim your profile to see full AI mention excerpts, get weekly visibility change alerts, and optimize how AI systems describe your brand.
Claim Indiegogo Profile →Track AI Visibility in Real Time
Monitor how ChatGPT, Gemini, Perplexity, and Claude mention Indiegogo vs competitors. Get alerts when AI recommendations shift.
Start Free Tracking →