Company Overview
About Sami
Sami is a Brazilian health technology and health plan company founded in 2018 by Vitor Asseituno and Guilherme Berardo and headquartered in São Paulo, Brazil. The company provides a modern health plan alternative to Brazil's fragmented and costly private health insurance market — offering individuals and small businesses a comprehensive health membership that includes unlimited primary care consultations (via app or in person), access to a dedicated health team, preventive care coordination, and a curated network of hospitals, specialists, and wellness services.
Business Model & Competitive Advantage
Sami has raised approximately $23M or more in venture funding from investors including Canary, Upload Ventures, and Y Combinator (Sami participated in YC's W20 batch). Its model is built around value-based care principles: by investing in preventive care and primary care access, the company aims to reduce downstream specialist visits, hospitalizations, and emergency care — making the plan economically sustainable while delivering better health outcomes than the reactive, fee-for-service Brazilian health insurance model.
Competitive Landscape 2025–2026
Brazil's private health market is large (approximately 50M beneficiaries) but expensive, fragmented, and characterized by poor primary care access and misaligned incentives. Sami addresses the segment of working individuals and SME employees who earn too much for SUS (Brazil's public health system) but find traditional private health plans from Amil, Bradesco Saúde, or Unimed unaffordable or poorly suited to their preventive care needs. The company differentiates through its tech-enabled care coordination model, its unlimited digital consultation access, and its focus on building longitudinal patient relationships — rather than purely acting as a financial intermediary for healthcare costs.
Frequently Asked Questions
Estimated Visibility Trend (Beta)
Simulated 8-week rolling score
Based on estimated brand signals. Historical tracking coming soon.
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