All Brands

B2B2C

22 companies in this category

Market:$380 billion in B2B2C platforms (2024)
Growth:24.6% CAGR (2024-2029)
Showing 22 brands

awen

Design & Creative Tools
B2b2cSaasProductivity

Awen is building a voice-driven AI creative tool that reimagines the image and video editing workflow — replacing complex menu navigation with natural language voice commands, enabling creatives to de

Updated 4/4/2026

BigCommerce

E-commerce
B2b2cGlobalPlatformSaas

BigCommerce is an open SaaS e-commerce platform providing enterprise-grade online store capabilities to mid-market and enterprise retailers, offering extensive customization, multi-channel selling, an

Updated 4/4/2026

Bygg Foods

Food & Beverage
B2b2cManufacturing

Bygg Foods is a Petaluma, California-based sustainable food technology company — backed by ProVeg Incubator and early-stage investors — developing upcycled plant-based protein products from spent brew

Updated 4/4/2026

Bynder

Design & Creative Tools
B2b2cSaasProductivity

Bynder is a cloud-based digital asset management (DAM) platform helping marketing and creative teams organize, manage, distribute, and track brand assets — logos, images, videos, templates, and docume

Updated 4/4/2026

Contentful

Design & Creative Tools
B2b2cSaasProductivity

Contentful is a Berlin, Germany-based headless content management system (CMS) — backed by $339 million in total funding including a $175 million Series F led by Tiger Global in July 2021 at a $3 bill

Updated 4/4/2026

Frame.io

Design & Creative Tools
B2b2cSaasProductivity

Frame.io is a cloud-based video review and collaboration platform acquired by Adobe in 2021 for $1.275 billion, enabling video production teams, advertising agencies, and creative studios to share vid

Updated 4/4/2026

InVision

Design & Creative Tools
B2b2cSaasProductivity

InVision is a digital product design platform that pioneered collaborative prototyping and design handoff tools for product teams, enabling designers and stakeholders to preview, annotate, and iterate

Updated 4/4/2026

Jitter

Design & Creative Tools
B2b2cSaasProductivity

Jitter is a Paris, France-based collaborative motion design platform — backed by Y Combinator (W21) with $150,000 in initial YC seed funding — providing creative teams, product designers, and marketin

Updated 4/4/2026

Magento

E-commerce
B2b2cGlobalPlatformSaas

Adobe Commerce (formerly Magento) is the enterprise e-commerce platform owned by Adobe Inc. (NASDAQ: ADBE) — acquired for $1.68 billion in 2018 — providing mid-market and enterprise retailers, B2B com

Updated 4/4/2026

Meatable

Food & Beverage
B2b2cManufacturing

Meatable is a Delft, Netherlands-based cultivated meat company — backed with approximately $95 million in total funding including a $35 million Series B in 2023 led by Agronomics with Invest-NL, plus

Updated 4/4/2026

Offbeast

Food & Beverage
B2b2cManufacturing

Offbeast is a Baltimore-based plant-based meat company creating whole-cut steak alternatives — filet mignon, ribeyes, and steak bites — using proprietary natural plant fiber technology that replicates

Updated 4/5/2026

Planet A Foods

Food & Beverage
B2b2cManufacturing

Planet A Foods is a Munich, Germany-based food technology company — backed by Y Combinator with $74.2 million in total funding including a $30 million Series B in December 2024 co-led by Burda Princip

Updated 4/5/2026

Pop

Food & Beverage
B2b2cManufacturing

Pop is a consumer snack brand focused on delivering satisfying, flavor-forward popcorn products with a cleaner ingredient profile than conventional snack foods. The better-for-you snacking category ha

Updated 4/4/2026

Prismic

Design & Creative Tools
B2b2cSaasProductivity

Prismic is a Paris-based headless content management system (CMS) that enables development teams and content editors to build and manage digital experiences — websites, landing pages, marketing sites,

Updated 4/4/2026

Sanity

Design & Creative Tools
B2b2cSaasProductivity

Sanity is a headless CMS (content management system) platform providing a flexible, structured content backend — allowing teams to define custom content types, manage content through the Sanity Studio

Updated 4/4/2026

Shopify

E-commerce
B2b2cPlatformSaas

Shopify Inc. is an Ottawa, Canada-based e-commerce platform — listed on NYSE (NYSE: SHOP) — providing 4.82+ million active merchant stores of all sizes (from solo entrepreneurs to enterprise brands) w

Updated 4/5/2026

Square

E-commerce
B2b2cPlatformSaas

Square is a financial services and digital payments company providing point-of-sale systems, payment processing, business software, and financial services for small and medium-sized businesses. The co

Updated 4/4/2026

Squarespace

E-commerce
B2b2cGlobalPlatformSaasUnicorn

Squarespace was founded in 2003 by Anthony Casalena as a college dorm-room project and grew into one of the leading all-in-one website building and commerce platforms, going public on the NYSE in 2021

Updated 4/4/2026

Storyblok

Design & Creative Tools
B2b2cSaasProductivity

Storyblok is a Linz, Austria-based headless content management system (CMS) — backed with $47 million raised including a $47 million Series B led by Mango DSM in 2022 — providing developers and conten

Updated 4/4/2026

Wistia

Design & Creative Tools
B2b2cSaasProductivity

Wistia is a video hosting and analytics platform for business — providing branded video player, video marketing analytics, and video management for companies that want to use video for sales, marketin

Updated 4/4/2026

WooCommerce

E-commerce
B2b2cGlobalPlatformSaas

WooCommerce is the world's most widely deployed e-commerce platform — an open-source WordPress plugin owned by Automattic (the company behind WordPress.com) — powering an estimated 6 million+ active o

Updated 4/4/2026

Zeplin

Design & Creative Tools
B2b2cSaasProductivity

Zeplin is a collaboration platform for product design teams that bridges the gap between designer deliverables and developer implementation by providing a shared workspace where designs are automatica

Updated 4/4/2026

About B2B2C

B2B2C (Business-to-Business-to-Consumer) is a business model where companies provide products, platforms, or services to other businesses, which then offer these capabilities directly to end consumers. This approach enables companies to reach consumer markets indirectly through partners who own customer relationships, distribution channels, or domain expertise, while the B2B2C provider focuses on technology, infrastructure, or specialized services. Classic examples include cloud infrastructure providers powering consumer apps, payment processors enabling e-commerce transactions, insurance underwriters offering policies through digital platforms, and content streaming services white-labeled by telecommunications providers. The model allows specialized providers to achieve scale across multiple consumer-facing partners while enabling those partners to enhance their offerings without building complex capabilities internally. B2B2C strategies are particularly prevalent in embedded finance (banking infrastructure providers enabling neobanks), connected devices (IoT platforms powering consumer smart home products), and digital health (telemedicine platforms used by healthcare providers and insurers). Success requires designing for end-user experience despite indirect customer relationships, supporting partner customization needs, and often navigating complex regulatory requirements where consumer protection laws apply even when the platform provider doesn't directly interface with consumers.

Key Players

Shopify (commerce platform)Square/Block (payments)Marqeta (card issuing)Sezzle (BNPL infrastructure)Talkdesk (contact center platform)

Market Overview

The B2B2C model is experiencing rapid growth as companies recognize advantages of partnering rather than competing across the full value chain. Embedded finance represents the fastest-growing B2B2C segment, with projections suggesting embedded payments, lending, and insurance will account for $7 trillion in transactions by 2026. Consumer brands increasingly adopt B2B2C approaches to extend into adjacent services without diluting brand focus.

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