Brand Intelligence Graph
Company Overview
About Frame.io
Frame.io is a cloud-based video review and collaboration platform acquired by Adobe in 2021 for $1.275 billion, enabling video production teams, advertising agencies, and creative studios to share video content, gather time-coded feedback, and manage approval workflows without emailing large files or scheduling synchronous review sessions. Founded in 2014 in New York City by Emery Wells and John Traver, Frame.io became the industry standard for professional video review before the Adobe acquisition.
Business Model & Competitive Advantage
Frame.io's platform allows collaborators to leave frame-accurate comments directly on video — clicking on a specific frame and leaving text, drawing, or audio notes at that exact timecode — replacing the inefficient process of describing video feedback verbally ("around 1:45 when the camera pans right..."). The version stack feature tracks multiple iterations of an edit with all associated comments, giving editors a complete history of feedback and approvals.
Competitive Landscape 2025–2026
In 2025, Frame.io is being integrated more deeply into Adobe's Creative Cloud ecosystem — connecting directly with Premiere Pro for frame-accurate feedback within the editing workflow, Adobe Lightroom for photo review, and the broader Creative Cloud collaboration features. Adobe's acquisition strategy integrates Frame.io as the collaboration and review layer for Adobe's entire professional creative suite. Frame.io competes with Wipster, Vimeo Review, Ziflow, and general project management tools for creative review and approval. The 2025 integration roadmap includes Adobe Firefly AI integration for generating revision options from feedback, and expanding the collaboration platform for creative teams managing multi-format asset reviews across video, image, and design.
Recent Activity
View all →Three updates and a heads-up. From full multi-page InDesign previews to a spacebar shortcut that flies through your assets, plus a simpler way to buy Frame.io. And if you’re headed to IBC this September, come...
Material Event filed 2026-08-26
Material Event filed 2026-08-11
Quarterly Report filed 2026-08-04
Material Event filed 2026-08-04
Two months, six updates worth talking about. From a dedicated search page and updated Comparison Viewer to a redesigned iOS app and new integrations, here’s what’s new in Frame.io.  Search your entire Frame.io library with a full-screen...
Key Differentiators
Strong Challenger
Frame.io is an established challenger with significant market presence and competitive offerings in Design & Creative Tools.
Top 10 Ranked
Ranked #9 in the Design & Creative Tools category, among the industry's best.
Frequently Asked Questions
Estimated Visibility Trend (Beta)
Simulated 8-week rolling score
Based on estimated brand signals. Historical tracking coming soon.
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