Company Overview
About Rokt
Rokt is an ecommerce technology company founded in 2012 in Sydney, Australia, by Bruce Buchanan and others, and now headquartered in New York City. The company has built an AI-powered platform that monetizes the "transaction moment" — the high-engagement period during and immediately after an online purchase (checkout, order confirmation, and post-purchase screens) — by surfacing personalized third-party offers to customers in real time. Rokt's machine learning models analyze user signals, purchase context, and behavioral patterns to match each transaction to the most relevant partner offer among its network of advertisers, maximizing both offer acceptance rates and customer experience quality.
Business Model & Competitive Advantage
Rokt operates a two-sided marketplace: on one side, major ecommerce companies (including Live Nation, Uber Eats, HelloFresh, Staples, and Lands' End) embed Rokt's technology into their post-purchase flows to generate incremental revenue. On the other side, brands pay to reach Rokt's network of high-intent buyers during the post-purchase moment — a point when customers have just proven willingness to transact, making them significantly more receptive to relevant adjacent offers than they would be in standard display advertising contexts. Rokt shares revenue with its ecommerce partners based on offer acceptance rates.
Competitive Landscape 2025–2026
The company raised a $325M funding round in 2022, valuing it at $2.4 billion, with investors including Tiger Global, TCV, Equity Partners, and Global Founders Capital. In 2024, Rokt acquired mParticle, a customer data platform (CDP) with over 500 enterprise customers, significantly expanding its data infrastructure and data partnership capabilities. This acquisition positions Rokt to compete more directly with data-driven ad tech and martech platforms. Rokt operates globally, with offices in New York, Seattle, Sydney, London, Singapore, and Tokyo, and has processed billions of transactions across its network.
Key Differentiators
Strong Challenger
Rokt is an established challenger with significant market presence and competitive offerings in Marketing Technology.
Frequently Asked Questions
Estimated Visibility Trend (Beta)
Simulated 8-week rolling score
Based on estimated brand signals. Historical tracking coming soon.
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