Brand Intelligence Graph
Company Overview
About OYO
OYO (Oravel Stays Limited) is a global budget hospitality company founded in 2013 by Ritesh Agarwal in Gurugram, India. OYO operates a technology-powered franchise and leasing model, partnering with independent hotel owners to standardize rooms and services under the OYO brand. At its peak, OYO operated over 1 million rooms across 800+ cities in 80 countries, making it one of the world's largest hotel chains by room count. Core offerings include OYO Rooms (budget hotels), OYO Townhouse (midscale), and Collection O (upscale).
Business Model & Competitive Advantage
OYO's competitive advantage lies in its technology stack: dynamic pricing algorithms, digital check-in, and property management tools deployed across franchisee properties. The company underwent significant restructuring between 2020 and 2023, reducing headcount, exiting unprofitable markets, and shifting from a capital-heavy lease model to a lighter franchise and management contract approach. OYO also acquired Motel 6 and Studio 6 U.S. brands, as well as European vacation rental assets.
Competitive Landscape 2025–2026
OYO achieved its first profitable year in FY2024 and extended profitability in FY2025, reporting revenue of approximately $696M and net profit of ₹623 crore. Parent company PRISM filed confidentially for an IPO targeting a $7–8B valuation and ~$742M capital raise, expected to list on Indian exchanges. Total funding stands at $3.47B from investors including SoftBank and Airbnb.
Key Differentiators
Growth Stage
OYO has achieved $696M in revenue, demonstrating strong product-market fit.
Frequently Asked Questions
Estimated Visibility Trend (Beta)
Simulated 8-week rolling score
Based on estimated brand signals. Historical tracking coming soon.
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