Company Overview
About Thirty Madison
Thirty Madison is a healthcare company founded in 2018 and headquartered in New York City that builds specialized direct-to-patient brands for chronic conditions. Rather than operating a single general telehealth platform, the company pursues a brand-per-condition strategy: each subsidiary is purpose-built with condition-specific clinical protocols, user experience, and product formularies. Its portfolio includes Keeps (hair loss), Facet (migraines), Evens (acid reflux and heartburn), and Nurx (sexual health, reproductive health, and mental health), alongside its legacy Thirty Madison brand for migraine care.
Business Model & Competitive Advantage
The company raised $140 million in a Series C round in 2021, bringing total disclosed funding to over $200 million from investors including Johnson & Johnson Innovation, Andreessen Horowitz, and Tiger Global Management. Thirty Madison serves millions of patients across the United States through an end-to-end model that combines online clinical consultations, prescription fulfillment, and ongoing care management. The platform handles prescriptions for branded and generic medications, including GLP-1 treatments and off-patent formulations, depending on the brand.
Competitive Landscape 2025–2026
Thirty Madison's condition-specific strategy is designed to drive deeper patient engagement and better clinical outcomes than generic telehealth platforms by creating focused, medically credentialed experiences for each condition. The company competes with Hims & Hers, Ro, and similar DTC telehealth players, differentiating through its multi-brand architecture and clinical specialization. As of 2025, the company has been navigating the evolving regulatory landscape for compounded GLP-1 medications through its subsidiary brands.
Key Differentiators
Market Leader
Thirty Madison is recognized as a market leader in the Healthcare sector, demonstrating strong industry presence and customer trust.
Frequently Asked Questions
Estimated Visibility Trend (Beta)
Simulated 8-week rolling score
Based on estimated brand signals. Historical tracking coming soon.
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