Company Overview
About NextRoll
NextRoll is a technology company specializing in data-driven marketing solutions, operating two distinct business units under one corporate umbrella: AdRoll, which serves direct-to-consumer e-commerce brands with retargeting and multi-channel advertising tools, and RollWorks, which provides account-based marketing (ABM) software for B2B sales and marketing teams targeting specific company accounts. Founded in 2007 as AdRoll in San Francisco, the company rebranded as NextRoll in 2019 to reflect its dual business structure. Its proprietary machine learning engine processes data across both platforms to optimize ad targeting, audience segmentation, and campaign performance measurement.
Business Model & Competitive Advantage
NextRoll has raised $164M across 9 funding rounds, with the most recent being a $50M debt round in May 2023. The company generated $56.2M in revenue in 2025 with 487 employees. RollWorks was recognized as a Visionary in Gartner's 2024 Magic Quadrant for Account-Based Marketing Platforms and won Best Account-Based Marketing Solution in the 2024 MarTech Breakthrough Awards, reflecting its strengthened competitive position in the B2B marketing segment. Both platforms integrate with CRM systems including Salesforce and HubSpot, enabling marketing and sales teams to coordinate on account engagement data.
Competitive Landscape 2025–2026
NextRoll competes with Demandbase and 6sense in ABM (for RollWorks), and with Criteo and The Trade Desk in retargeting (for AdRoll). The company's dual B2C/B2B structure is unusual in martech and provides revenue diversification. The deprecation of third-party cookies across major browsers has challenged the retargeting business, but NextRoll has invested in first-party data activation and contextual targeting capabilities to adapt. The company's data assets — built from processing billions of ad impressions across both platforms — provide a proprietary signal that improves targeting accuracy compared to newer entrants working from smaller data sets.
Key Differentiators
Strong Challenger
NextRoll is an established challenger with significant market presence and competitive offerings in Marketing Technology.
Frequently Asked Questions
Similar Brands
Jungle Scout
Jungle Scout is an Amazon seller intelligence company headquartered in Austin, Texas that provides product research, market analysis, keyword tracking, inventory management, and supplier discovery too
Helium 10
Helium 10 is an Amazon and Walmart seller tools company headquartered in Irvine, California that provides a comprehensive suite of over 30 tools serving the full spectrum of the Amazon seller workflow
CAKE
CAKE is a performance marketing technology company headquartered in Westlake Village, California that provides a SaaS affiliate tracking, attribution, and partner management platform serving performan
Criteo
Criteo is a Paris and New York-based commerce media company publicly traded on Nasdaq under the ticker CRTO that evolved from a retargeting advertising pioneer into a broad commerce media platform con
AWeber
AWeber is an email marketing company headquartered in Chalfont, Pennsylvania that was founded in 1998 — making it one of the longest-running email marketing platforms in continuous operation, predatin
Talkwalker
Talkwalker is an AI-powered social listening and consumer intelligence platform that enables brand, marketing, and communications teams to monitor brand conversations, analyze consumer sentiment, iden
Compare NextRoll with Competitors
Side-by-side AI visibility scores, platform breakdown, and market position.
Claim This Profile
Are you from NextRoll? Claim your profile to see full AI mention excerpts, get weekly visibility change alerts, and optimize how AI systems describe your brand.
Claim NextRoll Profile →Track AI Visibility in Real Time
Monitor how ChatGPT, Gemini, Perplexity, and Claude mention NextRoll vs competitors. Get alerts when AI recommendations shift.
Start Free Tracking →