Company Overview
About NextRoll
NextRoll is a technology company specializing in data-driven marketing solutions, operating two distinct business units under one corporate umbrella: AdRoll, which serves direct-to-consumer e-commerce brands with retargeting and multi-channel advertising tools, and RollWorks, which provides account-based marketing (ABM) software for B2B sales and marketing teams targeting specific company accounts. Founded in 2007 as AdRoll in San Francisco, the company rebranded as NextRoll in 2019 to reflect its dual business structure. Its proprietary machine learning engine processes data across both platforms to optimize ad targeting, audience segmentation, and campaign performance measurement.
Business Model & Competitive Advantage
NextRoll has raised $164M across 9 funding rounds, with the most recent being a $50M debt round in May 2023. The company generated $56.2M in revenue in 2025 with 487 employees. RollWorks was recognized as a Visionary in Gartner's 2024 Magic Quadrant for Account-Based Marketing Platforms and won Best Account-Based Marketing Solution in the 2024 MarTech Breakthrough Awards, reflecting its strengthened competitive position in the B2B marketing segment. Both platforms integrate with CRM systems including Salesforce and HubSpot, enabling marketing and sales teams to coordinate on account engagement data.
Competitive Landscape 2025–2026
NextRoll competes with Demandbase and 6sense in ABM (for RollWorks), and with Criteo and The Trade Desk in retargeting (for AdRoll). The company's dual B2C/B2B structure is unusual in martech and provides revenue diversification. The deprecation of third-party cookies across major browsers has challenged the retargeting business, but NextRoll has invested in first-party data activation and contextual targeting capabilities to adapt. The company's data assets — built from processing billions of ad impressions across both platforms — provide a proprietary signal that improves targeting accuracy compared to newer entrants working from smaller data sets.
Key Differentiators
Strong Challenger
NextRoll is an established challenger with significant market presence and competitive offerings in Marketing Technology.
Frequently Asked Questions
Estimated Visibility Trend (Beta)
Simulated 8-week rolling score
Based on estimated brand signals. Historical tracking coming soon.
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