Company Overview
About Claim
Claim is a consumer marketing technology company founded in 2021 by Cal Casablanca and Sara Du and headquartered in New York City, operating a social rewards and brand discovery app primarily targeting Gen Z consumers. The Claim app allows users to earn cash rewards by completing brand-sponsored actions — such as trying a product, visiting a location, or referring friends — and distributes brand campaigns through a viral social graph where users share offers with their networks. Brands pay Claim on a performance basis (per completed action or referral) rather than paying for traditional impressions or clicks, creating a measurable, ROI-aligned marketing channel.
Business Model & Competitive Advantage
The company raised a $34M Series A in 2024 from investors including Sequoia Capital, with earlier backing from Y Combinator. Claim's model is built around the insight that Gen Z trusts peer recommendations far more than traditional advertising — the app channels this trust into a commerce layer where brand campaigns spread through friend networks rather than algorithmic feeds. The social mechanics (seeing what brands your friends are engaging with, sharing offers to split rewards) create inherent virality without requiring paid acquisition loops.
Competitive Landscape 2025–2026
Claim serves consumer brands in food and beverage, fashion, beauty, and entertainment that want to reach younger demographics through authentic peer-driven channels. The platform handles reward fulfillment, fraud prevention, and performance analytics for brand partners. Claim competes with loyalty apps like Fetch Rewards and Drop, as well as influencer marketing platforms, but differentiates through its friend-to-friend social distribution mechanic and performance-based pricing model. The company is expanding its brand partner roster and geographic footprint as Gen Z spending power grows.
Frequently Asked Questions
Estimated Visibility Trend (Beta)
Simulated 8-week rolling score
Based on estimated brand signals. Historical tracking coming soon.
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