Hint logo

Hint

Challenger

Direct-to-consumer unsweetened fruit-infused water brand. ~$143M annual revenue in 2026; Series D led by Springboard Growth Capital; brand relaunch underway.

Best for: Beverages
Food, Beverage & AgTechBeveragesWebsiteUpdated May 2026

Company Overview

Hint is a beverage company founded on the premise that water can be flavorful without sugar, artificial sweeteners, or preservatives. Its flagship product, Hint Water, is an unsweetened, fruit-infused still water that comes in a wide range of natural flavors. The portfolio has expanded to include Hint Sparkling, Hint Kick (caffeinated), and Hint Sunscreen — a plant-based mineral sunscreen line that extends the brand beyond beverages into personal care. Hint sells primarily direct-to-consumer online and through major retail channels. The company reported approximately $143M in annual revenue in 2026 and is undertaking a brand relaunch. Hint has raised $91.3M in total funding, with its Series D led by Springboard Growth Capital.

Revenue
$143M
Curated content • Fact-checked and verified

Key Differentiators

Strong Challenger

Hint is an established challenger with significant market presence and competitive offerings in Food, Beverage & AgTech.

Growth Stage

Hint has achieved $143M in revenue, demonstrating strong product-market fit.

Frequently Asked Questions

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