Company Overview
About InMobi
InMobi is a Bengaluru-based multinational technology company and one of the world''s largest independent mobile advertising platforms. Founded in 2007, InMobi was India''s first technology unicorn. The company operates two primary businesses: InMobi Advertising, a programmatic mobile advertising and marketing cloud platform serving brands, publishers, and app developers globally; and Glance, an AI-powered intelligent shopping agent and lock screen content experience reaching over 370 million users with 4,000+ prompts annually.
Business Model & Competitive Advantage
InMobi''s advertising platform provides mobile-first programmatic ad tools, data and AI-driven audience targeting, and a mobile marketing cloud for customer acquisition and engagement. The company serves brands, agencies, app developers, and publishers across Asia, North America, Europe, and Africa. In December 2025, InMobi raised $350 million in a pre-IPO funding round led by CPP Investments, targeting a public offering in 2026 at a $4–5 billion valuation. The company has filed separate draft prospectuses for InMobi Advertising (core adtech) and Glance (consumer tech) to allow independent investor pricing of the two businesses.
Competitive Landscape 2025–2026
InMobi competes with Google''s AdMob, Meta''s Audience Network, and other mobile DSPs and ad networks. Its differentiation lies in its mobile-first heritage, deep presence in emerging markets (India, Southeast Asia, Africa), and the Glance consumer platform that creates a direct-to-consumer data and engagement layer distinct from most adtech players.
Key Differentiators
Market Leader
InMobi is recognized as a market leader in the Marketing Technology sector, demonstrating strong industry presence and customer trust.
Massive User Base
Trusted by 370M worldwide, demonstrating broad market appeal and proven reliability.
Frequently Asked Questions
Estimated Visibility Trend (Beta)
Simulated 8-week rolling score
Based on estimated brand signals. Historical tracking coming soon.
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