Brand Intelligence Graphcompany
Company Overview
About Wyndham Hotels & Resorts
Wyndham Hotels & Resorts is the world's largest hotel franchising company by number of properties, headquartered in Parsippany, New Jersey. Spun off from Wyndham Worldwide in 2018, the company owns 24 hotel brands—including Days Inn, Super 8, La Quinta, Ramada, Travelodge, and Wyndham Grand—spanning economy to upper-midscale segments. Its franchise-first model spans over 95 countries with a development pipeline approaching 260,000 rooms.
Business Model & Competitive Advantage
Wyndham's Wyndham Rewards loyalty program has approximately 110 million enrolled members. The company focuses heavily on independent hotel conversions, leveraging its Trademark Collection and ECHO Suites brands to capture midscale demand with lower conversion costs. Its economy and midscale positioning makes it resilient to consumer trade-down cycles.
Competitive Landscape 2025–2026
Wyndham reported FY2025 revenues of $1.44B, slightly up from $1.41B in 2024. The company achieved a record 72,000 new room openings in 2025, pushing its global development pipeline to a record 259,000 rooms (+3% YoY). While global RevPAR dipped 3% YoY due to U.S. softness, international markets remained flat and the company maintained strong franchisee unit economics.
Key Differentiators
Market Leader
Wyndham Hotels & Resorts is recognized as a market leader in the Travel & Hospitality sector, demonstrating strong industry presence and customer trust.
Enterprise Scale
With $1.44B in revenue, Wyndham Hotels & Resorts operates at enterprise scale with proven market validation.
Frequently Asked Questions
Estimated Visibility Trend (Beta)
Simulated 8-week rolling score
Based on estimated brand signals. Historical tracking coming soon.
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