Company Overview
About Mayvenn
Mayvenn is a beauty technology and retail company founded in 2012 by Diishan Imira and Taylor Wang and headquartered in Oakland, California. The company operates a marketplace that sells human hair extensions, wigs, and related hair products directly to consumers while simultaneously connecting buyers with local licensed hair stylists through its Mayvenn stylist network — enabling a vertically integrated experience from product purchase to salon installation. This dual-sided marketplace model benefits consumers (who get professional installation as part of their purchase experience) and stylists (who earn commission on product sales to their clients), creating a flywheel that drives both product revenue and stylist network growth.
Business Model & Competitive Advantage
Mayvenn has raised $76M in total funding across five rounds. Its Series C in July 2022 raised $40M, led by Cleveland Ave (founded by McDonald's CEO Don Thompson), with participation from the Growth Equity business within Goldman Sachs Asset Management and Andreessen Horowitz (a16z). Other investors include 500 Global, Serena Williams, and Jimmy Iovine. Mayvenn has been expanding its physical retail presence through a partnership with Walmart: the company is rolling out Mayvenn Beauty Lounges inside Walmart locations, targeting 400 stores over four to five years, where customers can browse hair products digitally and book local Mayvenn network stylists. This Walmart partnership provides significant distribution scale for a brand that launched as a direct-to-consumer digital marketplace.
Competitive Landscape 2025–2026
Mayvenn is a notable example of a Black-founded, Black-focused beauty brand that has achieved institutional venture backing and national retail scale. The company addresses a market segment — Black haircare and hair extensions — that generates billions in annual U.S. consumer spending but has historically been underserved by mainstream beauty retail and technology companies.
Frequently Asked Questions
Estimated Visibility Trend (Beta)
Simulated 8-week rolling score
Based on estimated brand signals. Historical tracking coming soon.
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