Company Overview
About Peek
Peek is a B2B2C SaaS company that provides online booking, payment processing, dynamic pricing, and guest management software for operators in the tours, activities, and experiences industry. Founded with a consumer-facing discovery marketplace, Peek pivoted to a full-featured operator platform — Peek Pro — that has become the leading booking software for experience operators ranging from tour guides and rental companies to major attractions and cultural institutions. Clients include MoMA, the Whitney Museum, Seattle Aquarium, Bryant Park, and Museum of Ice Cream.
Business Model & Competitive Advantage
In November 2025, Peek raised $70M in a Series C round and announced the acquisitions of ACME Ticketing and Connect&GO, two established ticketing and visitor management platforms with deep roots in museums, theme parks, and large-scale venues. The acquisitions extend Peek''s infrastructure into membership management, donations processing, RFID-based visitor tracking, on-site operations, and enterprise-scale ticketing — positioning Peek as the comprehensive operating system for the global experiences economy. As of early 2026, Peek employs approximately 264 people.
Competitive Landscape 2025–2026
Peek''s platform competes with FareHarbor (acquired by Booking Holdings), Xola, Checkfront, and venue-specific ticketing systems. Its differentiation lies in its breadth — covering small independent operators and large cultural institutions on the same infrastructure — and its AI-powered features for dynamic pricing, automated communication, and analytics. Peek operates in a market estimated at $330 billion and serves thousands of operators and attractions across North America and internationally.
Key Differentiators
Market Leader
Peek is recognized as a market leader in the Travel & Hospitality sector, demonstrating strong industry presence and customer trust.
Frequently Asked Questions
Estimated Visibility Trend (Beta)
Simulated 8-week rolling score
Based on estimated brand signals. Historical tracking coming soon.
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