Company Overview
About Betterfly
Betterfly is a Chilean insurtech and employee benefits platform that has built one of Latin America's most innovative approaches to workforce wellbeing. Founded in 2018 in Santiago and now expanding into the United States and Europe, the company helps employers offer personalized, flexible benefits packages that incentivize healthy habits through gamification — employees earn points for healthy activities (exercise, sleep, mindfulness) that translate into benefit upgrades or charitable donations on their behalf.
Business Model & Competitive Advantage
The platform bundles health, life, accident, and major medical insurance with wellness tools and benefit management capabilities into a single SaaS interface. Over 2,000 companies across Latin America and Europe use Betterfly, including operations in Chile, Brazil, Mexico, Colombia, Argentina, Peru, Ecuador, Panama, and Costa Rica. The company reached unicorn status in 2022 with a $1B valuation after raising a $125M Series C, building on a $60M Series B that was the largest insurtech round in Latin American history at the time. Total funding stands at $202M from 21 investors.
Competitive Landscape 2025–2026
Betterfly differentiates through its social impact mechanism — healthy employee behaviors generate real donations to NGOs — creating a differentiated employer value proposition beyond cost and coverage. In 2025, the company announced plans to establish a global hub in Miami and expand its platform to the U.S. market, signaling ambitions beyond its Latin American stronghold.
Key Differentiators
Market Leader
Betterfly is recognized as a market leader in the HR & People Tech sector, demonstrating strong industry presence and customer trust.
Frequently Asked Questions
Estimated Visibility Trend (Beta)
Simulated 8-week rolling score
Based on estimated brand signals. Historical tracking coming soon.
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