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Adtech

69 companies in this category

Market:$1.2 trillion (2024)
Growth:14.2% CAGR (2024-2029)
Showing 69 brands

Affise

Marketing Technology
SaasB2bMartechAdtechPlatformStartupEuropeGlobalAnalyticsMarketing

Affise is a performance marketing platform founded in 2017, originally headquartered in Minsk and later Vilnius, Lithuania, that provides affiliate networks, performance marketing agencies, and direct

Updated 4/22/2026

Amagi

Cloud & Infrastructure
B2bSaasMediaCloud NativePlatformAsia PacificGlobalAdtechApi First

Amagi is a Bengaluru-founded, New York-headquartered cloud software company that enables broadcasters, content owners, and streaming platforms to create, distribute, and monetize TV channels entirely

Updated 5/15/2026

AppsFlyer

Marketing Technology
SaasB2bMartechAdtechAnalyticsMobile FirstPlatformGlobalAi PoweredEnterpriseMarketing

AppsFlyer is a global marketing technology company and the world''s leading mobile attribution and marketing analytics platform. Founded in 2011 and headquartered in San Francisco with offices across

Updated 5/15/2026

Atmosphere

Entertainment & Gaming
B2bB2b2cPlatformMediaAdtechNorth AmericaSaasUnicorn

Atmosphere is a streaming television and digital signage platform built exclusively for business environments. Spun out of Chive Media Group, the company offers more than 30 original and partner chann

Updated 5/15/2026

Billo

Creator Economy
AdtechB2bB2cEuropeMarketingMarketplaceMediaMobile FirstPlatformStartupMartechSaas

Billo is a UGC video creation platform headquartered in Vilnius, Lithuania, that connects e-commerce brands with a vetted network of everyday content creators to produce authentic video ads for social

Updated 4/14/2026

Branch Metrics

Marketing Technology
B2bMartechSaasMobile FirstPlatformAnalyticsGlobalEnterpriseUnicornAdtech

Branch Metrics (operating as Branch) is a Silicon Valley mobile growth platform that provides deep linking, attribution, and measurement solutions for mobile applications. Founded in 2014 and headquar

Updated 5/15/2026

ByteDance

Entertainment & Gaming
B2cGlobalMediaPlatformAi PoweredVideo ConferencingDecacornAsia PacificAdtech

ByteDance is a Chinese technology company founded in 2012 by Zhang Yiming and headquartered in Beijing. It is the parent company of TikTok, Douyin (the Chinese version of TikTok), Toutiao (AI-powered

Updated 5/15/2026

CAKE

Marketing Technology
SaasB2bMartechAdtechPlatformNorth AmericaEnterpriseAnalyticsMarketingSales

CAKE is a performance marketing technology company headquartered in Westlake Village, California that provides a SaaS affiliate tracking, attribution, and partner management platform serving performan

Updated 4/14/2026

Captiv8

Creator Economy
AdtechAi PoweredAnalyticsB2bB2cMarketingMartechMediaPlatformSaas

Captiv8 is an AI-powered influencer marketing platform and branded content marketplace headquartered in San Francisco, CA, that helps brands discover creators, manage campaigns, and measure performanc

Updated 4/14/2026

Channable

Advertising Technology
SaasB2bAdtechMartechPlatformSmbEuropeGlobalRetailtechAnalyticsMarketing

Channable is a feed management and PPC automation company headquartered in Utrecht, Netherlands that was founded in 2014 and has grown to serve thousands of e-commerce businesses and digital agencies

Updated 4/14/2026

CHEQ

Cybersecurity
B2bCybersecuritySaasPlatformMartechAdtechEnterpriseGlobalUnicornAi PoweredSecurity

CHEQ is a cybersecurity company that coined and leads the Go-to-Market (GTM) Security category, protecting the digital revenue operations of over 15,000 businesses from fraud, bot traffic, and malicio

Updated 5/15/2026

CitrusAd

Advertising Technology
SaasB2bAdtechMartechRetailtechPlatformGlobalEnterpriseStartupAnalyticsMarketing

CitrusAd is a retail media platform company that was founded in 2017 in Brisbane, Australia and acquired by Publicis Groupe in 2021, providing grocery retailers, pharmacy chains, and specialty retaile

Updated 4/14/2026

Criteo

Advertising Technology
SaasB2bAdtechMartechPlatformPublicEnterpriseGlobalNorth AmericaAnalyticsMarketing

Criteo is a Paris and New York-based commerce media company publicly traded on Nasdaq under the ticker CRTO that evolved from a retargeting advertising pioneer into a broad commerce media platform con

Updated 4/14/2026

DataFeedWatch

Advertising Technology
SaasB2bAdtechMartechPlatformSmbEuropeGlobalRetailtechAnalyticsMarketing

DataFeedWatch is a product feed management platform founded in 2012 in Kraków, Poland that allows e-commerce merchants and agencies to transform, optimize, and distribute product catalog data across o

Updated 4/14/2026

DealerOn

Automotive Technology
AdtechB2bEnterpriseIotMarketingNorth AmericaPlatformSaasSmbTechnologyTransportation

DealerOn is a digital marketing platform for automotive dealerships headquartered in Rockville, Maryland. Founded in 2004, DealerOn provides dealer website development, search engine optimization, pai

Updated 4/14/2026

Entertainment Data Oracle

Data & Analytics
AnalyticsAdtechMediaB2bSaasPlatformNorth AmericaData Warehouse

Entertainment Data Oracle (EDO) is a New York City-based data analytics company that measures the real-world outcomes of TV advertising by tracking the immediate consumer engagement that ads generate

Updated 5/15/2026

Everflow

Marketing Technology
SaasB2bMartechAdtechPlatformStartupNorth AmericaAnalyticsMarketingSales

Everflow is a partner marketing platform headquartered in Las Vegas, Nevada that provides affiliate tracking, partner management, and performance marketing analytics infrastructure for performance mar

Updated 4/14/2026

Facebook

Entertainment
AdtechB2cGlobalMediaPlatformPublicGaming

Facebook is Meta Platforms' (NASDAQ: META) flagship social networking application — the world's largest social network with 3.3+ billion daily active people across Meta's family of apps (Facebook, Ins

Updated 4/14/2026

Foursquare

Data & Analytics
SaasEnterpriseB2bAnalyticsAdtechPlatformAi PoweredData WarehouseGlobalMartech

Foursquare is a New York City-based geospatial intelligence company that has evolved from its origins as a consumer check-in app into a leading enterprise location data platform. Founded in 2009 by De

Updated 5/15/2026

Frameplay

Marketing Technology
AdtechGamingB2bPlatformMartechDeveloper ToolsAnalyticsStartup

Frameplay is an intrinsic in-game advertising platform that enables brands to place non-disruptive advertisements directly within game environments — on billboards, jersey patches, storefronts, and ot

Updated 5/15/2026

Helium 10

Advertising Technology
AdtechAi PoweredAnalyticsB2bEnterpriseMartechNorth AmericaPlatformRetailtechSaasSmbMarketing

Helium 10 is an Amazon and Walmart seller tools company headquartered in Irvine, California that provides a comprehensive suite of over 30 tools serving the full spectrum of the Amazon seller workflow

Updated 4/14/2026

Hive

Artificial Intelligence
B2bAi PoweredApi FirstSaasPlatformEnterpriseNorth AmericaAdtechAnalyticsCybersecurityUnicorn

Hive is an AI company that provides pre-trained deep learning models via API for content understanding, moderation, and generation tasks. Founded in 2013 by Kevin Guo and Dmitriy Karpman in San Franci

Updated 5/15/2026

HUMAN Security

Cybersecurity
B2bAi PoweredCybersecuritySecuritySaasPlatformAdtechEnterpriseNorth AmericaScaleupAnalytics

HUMAN Security (formerly White Ops) is a cybersecurity company founded in 2012 and headquartered in New York City that specializes in protecting enterprises and digital platforms from sophisticated bo

Updated 5/15/2026

Ibotta

Marketing Technology
B2cB2bPlatformMartechAdtechAnalyticsNorth AmericaSaasAi PoweredPublic

Ibotta is a Denver, Colorado-based performance marketing platform that enables consumer packaged goods brands to deliver targeted digital promotions to over 200 million consumers through the Ibotta Pe

Updated 5/15/2026

Index Exchange

Data & Analytics
AdtechAnalyticsB2bGlobalSaas

Index Exchange is a global programmatic advertising marketplace founded in 2001 in Toronto, Canada, originally as a traditional ad network and reborn as one of the industry's most trusted independent

Updated 4/14/2026

InMobi

Marketing Technology
AdtechMartechB2bB2b2cMobile FirstAi PoweredPlatformGlobalAsia PacificEmerging MarketsAfricaUnicornMedia

InMobi is a Bengaluru-based multinational technology company and one of the world''s largest independent mobile advertising platforms. Founded in 2007, InMobi was India''s first technology unicorn. Th

Updated 5/15/2026

Insense

Creator Economy
AdtechB2bB2cGlobalMarketingMarketplaceMediaMobile FirstPlatformStartupMartechSaas

Insense is a UGC and influencer content marketplace headquartered in San Francisco, CA, that specializes in connecting performance advertisers with content creators to produce ad-ready video and photo

Updated 4/14/2026

Instagram

Entertainment
AdtechB2cGlobalMediaPlatformPublicGaming

Instagram is a photo and video sharing social media platform founded in 2010 by Kevin Systrom and Mike Krieger in San Francisco, California, and acquired by Meta (then Facebook) in 2012 for approximat

Updated 4/14/2026

Interpublic Group of Companies (The)

Communications
AdtechB2bCommunicationGlobalMartechNorth AmericaPublicTelecom

The Interpublic Group of Companies, Inc. (IPG) is a New York City-based global advertising and marketing services holding company — publicly traded on the New York Stock Exchange (NYSE: IPG) as an S&P

Updated 4/14/2026

iSpot.TV

Marketing Technology
B2bAdtechAnalyticsPlatformSaasData WarehouseMartechNorth AmericaUnicornMedia

iSpot.TV is a television advertising measurement and analytics company founded in 2012 by Sean Muller and headquartered in Seattle, Washington. The company operates what it calls the new standard for

Updated 5/15/2026

Jane Technologies

E-commerce & Retail
B2bB2cMarketplacePlatformRetailtechSaasAdtechNorth AmericaScaleupUnicorn

Jane Technologies is a cannabis technology company founded in 2017 and headquartered in Santa Cruz, California, that operates the largest cannabis e-commerce marketplace in the United States. Through

Updated 5/15/2026

Jungle Scout

Advertising Technology
AdtechAnalyticsB2bMarketplaceMartechNorth AmericaPlatformRetailtechSaasSmbStartupMarketing

Jungle Scout is an Amazon seller intelligence company headquartered in Austin, Texas that provides product research, market analysis, keyword tracking, inventory management, and supplier discovery too

Updated 4/14/2026

Koddi

Advertising Technology
SaasB2bAdtechMartechPlatformStartupNorth AmericaRetailtechAnalyticsGlobalMarketing

Koddi is an advertising technology company that provides retail media software enabling travel platforms, hotel groups, airlines, retailers, and marketplace operators to build and operate first-party

Updated 4/14/2026

Madgicx

AdTech
AdtechMartechSaasB2bStartupPlatformAnalyticsAi PoweredAutomationMarketing

Madgicx is an AI-powered advertising management platform that automates and optimizes paid campaigns on Meta (Facebook and Instagram) and Google Ads. The platform's AI Marketer feature functions as an

Updated 4/14/2026

Madhive

Marketing Technology
B2bSaasAdtechMartechPlatformAnalyticsNorth AmericaAi PoweredMediaMarketingAutomation

Madhive is a full-stack programmatic advertising platform engineered specifically for connected television (CTV) and streaming media, with particular strength in the local broadcast and regional adver

Updated 5/15/2026

MediaLab

Entertainment & Gaming
MediaB2cAdtechPlatformNorth AmericaLatin AmericaMarketplaceAnalytics

MediaLab is a Santa Monica, California-based holding company that acquires, manages, and grows consumer internet brands across music, entertainment, social applications, and community platforms. Found

Updated 5/15/2026

Minute Media

Entertainment & Gaming
B2bB2cMediaPlatformAdtechGlobalNorth AmericaSaasStartup

Minute Media is a digital sports media and content technology company founded in 2011 by Asaf Peled and headquartered in New York City, with offices in London, Tel Aviv, Chicago, and São Paulo. The co

Updated 5/15/2026

MNTN

AdTech
AdtechMartechSaasB2bStartupEnterprisePlatformAnalyticsAi PoweredAutomationMarketing

MNTN (Mountain) is a performance TV advertising platform that brings direct-response measurement and targeting capabilities to connected TV (CTV) advertising, a channel traditionally associated with b

Updated 4/14/2026

Moloco

Marketing Technology
B2bAdtechMartechAi PoweredPlatformEnterpriseAnalyticsSaasGlobalUnicorn

Moloco is a machine learning advertising company that provides AI-powered user acquisition, commerce media monetization, and streaming TV advertising solutions. Founded in 2013 and headquartered in Re

Updated 5/15/2026

News Break

Entertainment & Gaming
B2cMediaPlatformMobile FirstAi PoweredNorth AmericaScaleupUnicornAdtech

News Break is a local news and media application founded in 2015 and headquartered in Mountain View, California, that aggregates news from thousands of local and national publications while also hosti

Updated 5/15/2026

NextRoll

Marketing Technology
MartechAdtechSaasB2bB2b2cPlatformAnalyticsAi PoweredNorth AmericaStartup

NextRoll is a technology company specializing in data-driven marketing solutions, operating two distinct business units under one corporate umbrella: AdRoll, which serves direct-to-consumer e-commerce

Updated 5/15/2026

Omnicom Group

Communications
AdtechB2bCommunicationGlobalMartechNorth AmericaPublicTelecom

Omnicom Group is one of the world's largest holding companies for advertising, marketing, and communications services, founded in 1986 through the merger of BBDO, Doyle Dane Bernbach, and Needham Harp

Updated 4/14/2026

OneFootball

Entertainment & Gaming
B2cMediaPlatformGlobalEuropeMobile FirstAdtechScaleup

OneFootball is a digital media platform dedicated entirely to football (soccer), offering fans personalized live scores, match updates, breaking news, statistics, video highlights, and live streaming

Updated 5/15/2026

Pacvue

Advertising Technology
SaasB2bAdtechMartechPlatformStartupNorth AmericaAi PoweredAnalyticsRetailtechMarketing

Pacvue is a commerce acceleration platform headquartered in Seattle, Washington that provides brands and agencies with software for managing, optimizing, and reporting on advertising and commerce oper

Updated 4/14/2026

#paid

Creator Economy
AdtechB2bB2cMarketingMarketplaceMartechMediaPlatformSaasStartup

#paid is a creator marketplace headquartered in Toronto, Canada, that connects brands with creators for sponsored content, UGC campaigns, and whitelisted advertising. The company raised over $20 milli

Updated 4/14/2026

Pencil

AdTech
AdtechMartechSaasB2bStartupPlatformAnalyticsAi PoweredAutomationMarketing

Pencil is an AI-powered creative automation platform designed to help performance marketing teams generate, test, and scale ad creatives across paid social and display channels. The platform's AI mode

Updated 4/14/2026

Perpetua

Advertising Technology
SaasB2bAdtechMartechPlatformAi PoweredStartupNorth AmericaAnalyticsRetailtechMarketing

Perpetua is an advertising technology company headquartered in San Francisco that provides AI-powered advertising optimization for brands selling on Amazon, Instacart, Target, and other retail media p

Updated 4/14/2026

Pixis

Marketing Technology
B2bMartechAdtechAi PoweredSaasPlatformNo CodeMarketingAnalyticsStartupGlobal

Pixis is a Bangalore-based (with US headquarters) AI marketing technology company that offers a codeless infrastructure platform for brands to plan, execute, and optimize performance marketing campaig

Updated 5/15/2026

Prebid

Data & Analytics
AdtechAnalyticsB2bGlobalOpen SourceSaas

Prebid is an open-source header bidding framework and industry consortium that enables digital publishers to run fair, transparent programmatic advertising auctions — allowing publishers to solicit bi

Updated 4/14/2026

Quartile

Advertising Technology
SaasB2bAdtechMartechPlatformAi PoweredStartupNorth AmericaAnalyticsRetailtechMarketing

Quartile is an advertising technology company headquartered in New York that provides AI-powered advertising optimization for Amazon sellers and brands, automating the management of Sponsored Products

Updated 4/14/2026

Rokt

Marketing Technology
B2bB2b2cAdtechMartechAi PoweredPlatformMarketplaceSaasGlobalUnicornRetailtech

Rokt is an ecommerce technology company founded in 2012 in Sydney, Australia, by Bruce Buchanan and others, and now headquartered in New York City. The company has built an AI-powered platform that mo

Updated 5/15/2026

RollWorks

Revenue Intelligence
AdtechAi PoweredAnalyticsB2bEnterpriseMarketingPlatformSaasSales

RollWorks is an account-based marketing platform, operating as a division of NextRoll, that enables B2B revenue teams to identify their ideal customer profile accounts, engage buying teams across digi

Updated 4/14/2026

Skai

Advertising Technology
SaasB2bAdtechMartechPlatformEnterpriseGlobalAi PoweredAnalyticsNorth AmericaMarketing

Skai, formerly known as Kenshoo, is a Tel Aviv and San Francisco-based advertising technology company that rebranded in 2021 to signal its transformation from a paid search and paid social management

Updated 4/14/2026

SmartNews

Consumer Technology
B2cMediaAi PoweredPlatformMobile FirstGlobalAdtechTechnologyAsia PacificNorth America

SmartNews is a news aggregation and content discovery company founded in 2012 by Ken Suzuki and Kaisei Hamamoto and headquartered in Tokyo, Japan, with significant operations in San Francisco. The com

Updated 5/15/2026

StackAdapt

AdTech
AdtechMartechMarketingB2bSaas

StackAdapt is the fastest-growing independent demand-side platform (DSP), positioning itself as the AI-native alternative to The Trade Desk for programmatic advertising across display, video, CTV, aud

Updated 4/14/2026

Stackline

Advertising Technology
AdtechAi PoweredAnalyticsB2bEnterpriseMartechNorth AmericaPlatformRetailtechSaasStartupMarketing

Stackline is a retail intelligence and advertising platform headquartered in Seattle, Washington that provides consumer brands with market share analytics, competitive intelligence, advertising manage

Updated 4/14/2026

Teikametrics

Advertising Technology
SaasB2bAdtechMartechPlatformAi PoweredStartupNorth AmericaAnalyticsRetailtechMarketing

Teikametrics is an advertising technology company headquartered in Boston, Massachusetts that provides AI-powered advertising optimization for brands and sellers on Amazon and Walmart, building its op

Updated 4/14/2026

The Brandtech Group

Marketing Technology
B2bMartechAdtechAi PoweredGlobalPlatformMarketingServicesMediaScaleupEurope

The Brandtech Group is a marketing technology holding company founded in 2015 by David Jones (former CEO of Havas) and headquartered in London, United Kingdom. The group operates as a portfolio of 30+

Updated 5/15/2026

TikTok

Entertainment
AdtechB2cGlobalMarketplaceMediaPlatformGaming

TikTok is a short-form video social media platform developed by ByteDance, a Chinese technology company founded in 2012 and headquartered in Beijing, with TikTok's international operations based in Lo

Updated 4/14/2026

Trade Desk (The)

Communications
AdtechB2bCommunicationGlobalNorth AmericaPlatformPublicTelecom

The Trade Desk, Inc. is the leading independent demand-side platform (DSP) for the digital advertising industry, providing technology that enables advertising agencies and brands to buy digital advert

Updated 4/14/2026

Tune

Marketing Technology
SaasB2bMartechAdtechPlatformNorth AmericaGlobalAnalyticsMarketingTechnology

Tune, formerly HasOffers, is a Seattle-based partner marketing platform company that has provided affiliate tracking and performance marketing technology since 2009 — when it launched HasOffers as one

Updated 4/14/2026

Vibe

AdTech
AdtechMartechMarketingB2bSaas

Vibe is a self-serve connected television (CTV) advertising platform democratizing access to premium streaming inventory for small and medium-sized businesses. The company raised $50 million in Series

Updated 4/14/2026

VideoAmp

Marketing Technology
MartechB2bAdtechAnalyticsSaasPlatformData WarehouseNorth AmericaUnicornMediaStartup

VideoAmp is a software and data company founded in 2014 and headquartered in Los Angeles, California, that provides cross-platform media measurement, audience planning, and advertising optimization in

Updated 5/15/2026

VidMob

Marketing Technology
MartechAdtechAi PoweredB2bAnalyticsPlatformSaasNorth AmericaMediaMarketing

VidMob is a New York-based marketing technology company that operates at the intersection of artificial intelligence and creative advertising. The platform analyzes brand-specific creative data — incl

Updated 5/15/2026

Viral Nation

Marketing Technology
MartechMarketingAi PoweredAnalyticsB2bGlobalPlatformMediaAdtech

Viral Nation is a Toronto-based global influencer marketing agency and technology company that operates across influencer marketing, social experiential activations, community management, performance

Updated 5/15/2026

Voodoo

Entertainment & Gaming
B2cGamingMobile FirstEuropeGlobalUnicornMediaPlatformAdtechMartech

Voodoo is a Paris-based mobile game and app publisher founded in 2013, best known as the creator and distributor of hyper-casual mobile games that reach hundreds of millions of players globally. With

Updated 5/15/2026

Vox Media

Entertainment & Gaming
MediaB2cPlatformNorth AmericaScaleupAdtech

Vox Media is one of the largest independent digital media companies in the United States, operating a portfolio of editorially distinct brands that span technology journalism, news, sports, gaming, fo

Updated 5/15/2026

X

Consumer Technology
B2cMediaPlatformGlobalAi PoweredMessagingMobile FirstMarketingTechnologyAdtech

X, formerly known as Twitter, is a global social media and real-time public communication platform founded as Twitter in 2006 by Jack Dorsey, Noah Glass, Biz Stone, and Evan Williams. Elon Musk acquir

Updated 5/15/2026

YouTube

Entertainment
B2cPlatformMediaAdtechPublicGaming

YouTube is Google's video sharing and streaming platform — the world's second-largest search engine, largest video platform, and second most-visited website — enabling 2.7+ billion logged-in monthly u

Updated 4/14/2026

About Adtech

Advertising technology (Adtech) encompasses the software platforms, tools, and systems that enable digital advertising delivery, targeting, measurement, and optimization across channels. The ecosystem includes demand-side platforms (DSPs), supply-side platforms (SSPs), ad exchanges, data management platforms (DMPs), and customer data platforms (CDPs) that collectively power programmatic advertising at scale. Modern adtech leverages sophisticated algorithms, machine learning, and real-time bidding to match advertisers with relevant audiences across display, video, mobile, connected TV, and emerging channels. The industry has evolved from simple banner ad serving to complex, data-driven attribution modeling that tracks customer journeys across multiple touchpoints and devices. The adtech landscape is undergoing significant transformation driven by privacy regulations (GDPR, CCPA), the deprecation of third-party cookies, and the rise of retail media networks. Companies are pivoting toward first-party data strategies, contextual targeting, and privacy-preserving technologies like differential privacy and federated learning. The integration of AI and generative technologies is enabling dynamic creative optimization and personalized ad experiences at unprecedented scale.

Key Players

Google (Google Ads, DV360)Meta PlatformsAmazon AdvertisingThe Trade DeskCriteo

Market Overview

The global adtech market continues robust growth despite privacy headwinds and economic uncertainty. Programmatic advertising now accounts for over 90% of digital display ad spending in mature markets. Connected TV (CTV) and retail media networks represent the fastest-growing segments, with retail media alone expected to capture 25% of total digital ad spend by 2027.

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