Company Overview
About Voodoo
Voodoo is a Paris-based mobile game and app publisher founded in 2013, best known as the creator and distributor of hyper-casual mobile games that reach hundreds of millions of players globally. With over seven billion downloads and more than 150 million monthly active users as of 2026, Voodoo ranks as the third-largest mobile publisher in the world by download volume, behind only Google and Meta. The company employs approximately 750 people and has raised $1.42B in total funding from investors including Goldman Sachs, Tencent (minority stake), and Groupe Bruxelles Lambert (GBL, approximately 16% stake).
Business Model & Competitive Advantage
Voodoo''s revenue reached €623 million in 2024, representing 20% year-over-year growth, with EBITDA of €135 million — a 34% increase from 2023. The company''s unicorn valuation of $1.7 billion was established in a 2021 funding round. Voodoo has expanded beyond hyper-casual games into mid-core gaming and consumer apps, most significantly through its 2024 acquisition of BeReal, the French social media app known for its authentic dual-camera photo sharing. In April 2025, Voodoo launched a US advertising business for BeReal with 200+ advertiser campaigns run in its first months. In March 2025, the company opened a new Istanbul studio focused on next-generation match-3 games.
Competitive Landscape 2025–2026
Voodoo''s growth strategy relies on a data-driven game development and publishing model: it tests hundreds of game prototypes, uses A/B testing and user acquisition data to identify hits, then scales winners rapidly. This factory model has produced numerous chart-topping titles. The company competes with Playtika, Jam City, and Miniclip in casual gaming, while BeReal positions Voodoo in the social media app space alongside Snapchat and Instagram.
Key Differentiators
Market Leader
Voodoo is recognized as a market leader in the Entertainment & Gaming sector, demonstrating strong industry presence and customer trust.
Growth Stage
Voodoo has achieved $623M in revenue, demonstrating strong product-market fit.
Frequently Asked Questions
Estimated Visibility Trend (Beta)
Simulated 8-week rolling score
Based on estimated brand signals. Historical tracking coming soon.
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