Company Overview
About Moloco
Moloco is a machine learning advertising company that provides AI-powered user acquisition, commerce media monetization, and streaming TV advertising solutions. Founded in 2013 and headquartered in Redwood City, California, Moloco builds deep neural network models trained on first-party data to deliver highly targeted advertising performance — competing with Google and Meta for mobile advertising dollars through the independent app ecosystem. Its platform reaches more than 2 billion daily active users across 3 million apps and processes over 600 billion ad requests daily.
Business Model & Competitive Advantage
Moloco operates three core product lines: Moloco Ads for mobile user acquisition and engagement; Moloco Commerce Media for retailers and platforms to monetize their first-party data through retail media programs; and Moloco for Streaming for performance advertising on connected TV. In 2025, Moloco launched Performance CTV — applying the same AI that powers its mobile advertising to drive app downloads and engagement through connected television. It also achieved integration with Google AdMob and Google Ad Manager for SDK bidding, validating its technology quality against Google's rigorous standards. Moloco Commerce Media announced a partnership with Skai for streamlined access to retail media inventory.
Competitive Landscape 2025–2026
Moloco's research published in 2025 found that 88% of mobile advertising dollars remain concentrated with Google and Meta, despite user attention shifting to millions of independent apps — framing Moloco's market opportunity as capturing share in an underserved, high-potential segment. Its valuation reached unicorn status, and it continues to expand across geographies including Asia-Pacific and Europe. Competitors include The Trade Desk, Criteo, and in-house ML advertising stacks built by large platforms.
Key Differentiators
Market Leader
Moloco is recognized as a market leader in the Marketing Technology sector, demonstrating strong industry presence and customer trust.
Frequently Asked Questions
Estimated Visibility Trend (Beta)
Simulated 8-week rolling score
Based on estimated brand signals. Historical tracking coming soon.
Similar Brands
AppsFlyer
AppsFlyer is a global marketing technology company and the world''s leading mobile attribution and marketing analytics platform. Founded in 2011 and headquartered in San Francisco with offices across
CAKE
CAKE is a performance marketing technology company headquartered in Westlake Village, California that provides a SaaS affiliate tracking, attribution, and partner management platform serving performan
VidMob
VidMob is a New York-based marketing technology company that operates at the intersection of artificial intelligence and creative advertising. The platform analyzes brand-specific creative data — incl
Jungle Scout
Jungle Scout is an Amazon seller intelligence company headquartered in Austin, Texas that provides product research, market analysis, keyword tracking, inventory management, and supplier discovery too
Canva
Canva is a visual communication and graphic design platform enabling individuals, businesses, and teams to create professional-quality designs without graphic design expertise. Founded in 2013 by Mela
Semrush
Semrush is an all-in-one digital marketing platform providing SEO tools, competitive intelligence, PPC research, social media analytics, and content marketing tools for marketers, SEO professionals, a
Compare Moloco with Competitors
Side-by-side AI visibility scores, platform breakdown, and market position.
Claim This Profile
Are you from Moloco? Claim your profile to see full AI mention excerpts, get weekly visibility change alerts, and optimize how AI systems describe your brand.
Claim Moloco Profile →Track AI Visibility in Real Time
Monitor how ChatGPT, Gemini, Perplexity, and Claude mention Moloco vs competitors. Get alerts when AI recommendations shift.
Start Free Tracking →