Company Overview
About Moloco
Moloco is a machine learning advertising company that provides AI-powered user acquisition, commerce media monetization, and streaming TV advertising solutions. Founded in 2013 and headquartered in Redwood City, California, Moloco builds deep neural network models trained on first-party data to deliver highly targeted advertising performance — competing with Google and Meta for mobile advertising dollars through the independent app ecosystem. Its platform reaches more than 2 billion daily active users across 3 million apps and processes over 600 billion ad requests daily.
Business Model & Competitive Advantage
Moloco operates three core product lines: Moloco Ads for mobile user acquisition and engagement; Moloco Commerce Media for retailers and platforms to monetize their first-party data through retail media programs; and Moloco for Streaming for performance advertising on connected TV. In 2025, Moloco launched Performance CTV — applying the same AI that powers its mobile advertising to drive app downloads and engagement through connected television. It also achieved integration with Google AdMob and Google Ad Manager for SDK bidding, validating its technology quality against Google's rigorous standards. Moloco Commerce Media announced a partnership with Skai for streamlined access to retail media inventory.
Competitive Landscape 2025–2026
Moloco's research published in 2025 found that 88% of mobile advertising dollars remain concentrated with Google and Meta, despite user attention shifting to millions of independent apps — framing Moloco's market opportunity as capturing share in an underserved, high-potential segment. Its valuation reached unicorn status, and it continues to expand across geographies including Asia-Pacific and Europe. Competitors include The Trade Desk, Criteo, and in-house ML advertising stacks built by large platforms.
Key Differentiators
Market Leader
Moloco is recognized as a market leader in the Marketing Technology sector, demonstrating strong industry presence and customer trust.
Frequently Asked Questions
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