Company Overview
About Madhive
Madhive is a full-stack programmatic advertising platform engineered specifically for connected television (CTV) and streaming media, with particular strength in the local broadcast and regional advertising market. Founded in 2016 and headquartered in New York, Madhive provides broadcasters, agencies, and brands with an integrated platform for campaign planning, audience targeting, activation across streaming publishers, and performance measurement. The company''s technology enables advertisers to reach precise, data-driven audiences across CTV and OTT inventory with the same targeting sophistication historically available only in digital display and search advertising.
Business Model & Competitive Advantage
In June 2023, Goldman Sachs Asset Management made a $300M investment in Madhive, valuing the company at close to $1 billion. Total funding is approximately $307–450M depending on source, with ACL Ventures, Goldman Sachs, Blockchange Ventures, and Fenbushi Capital among its investors. Madhive''s platform is particularly dominant in the local TV advertising market, where traditional broadcast stations are transitioning their inventory to streaming and require technology infrastructure to sell targeted, programmatic ads alongside their legacy linear inventory.
Competitive Landscape 2025–2026
Madhive''s competitive advantages include deep integrations with major streaming publishers, a proprietary data clean room for audience privacy compliance, and purpose-built campaign management tools for the unique workflows of broadcast TV sales teams. The company won a 2025 ThinkLA Idea Award for Campaign of the Year alongside agency partner Vica. As linear TV viewing declines and streaming continues to grow, broadcasters and local TV groups need platforms like Madhive to transition their advertising business to the streaming era without abandoning their existing agency and advertiser relationships.
Key Differentiators
Market Leader
Madhive is recognized as a market leader in the Marketing Technology sector, demonstrating strong industry presence and customer trust.
Frequently Asked Questions
Estimated Visibility Trend (Beta)
Simulated 8-week rolling score
Based on estimated brand signals. Historical tracking coming soon.
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