Company Overview
About CHEQ
CHEQ is a cybersecurity company that coined and leads the Go-to-Market (GTM) Security category, protecting the digital revenue operations of over 15,000 businesses from fraud, bot traffic, and malicious automation across the customer journey. Founded in 2015 and headquartered in New York with R&D in Tel Aviv, CHEQ applies machine learning and behavioral analysis to safeguard paid advertising campaigns, website forms, CRM pipelines, and customer data from invalid and fraudulent activity.
Business Model & Competitive Advantage
The company's platform addresses a critical gap between traditional cybersecurity (which protects infrastructure) and ad fraud tools (which focus only on media spend): CHEQ secures the entire go-to-market stack — from marketing spend and web analytics to form submissions, lead pipelines, and third-party data tags. This includes solutions for paid media protection (preventing ad budget waste on bot clicks), form and pipeline security (blocking fake leads from entering CRMs), and privacy and compliance enforcement (controlling unauthorized data collection by third-party scripts).
Competitive Landscape 2025–2026
CHEQ has raised $191M across five funding rounds, achieving a $1B unicorn valuation in February 2022 backed by Tiger Global, which led its $150M Series C. The company also acquired Deduce, a patented identity fraud prevention platform that uses a network of shared signals to detect AI-generated identity fraud in real time — extending CHEQ's defense posture into a rapidly growing threat category. With approximately 254 employees as of early 2026, CHEQ serves Fortune 50 enterprises, mid-market SaaS, and e-commerce brands globally.
Key Differentiators
Market Leader
CHEQ is recognized as a market leader in the Cybersecurity sector, demonstrating strong industry presence and customer trust.
Frequently Asked Questions
Estimated Visibility Trend (Beta)
Simulated 8-week rolling score
Based on estimated brand signals. Historical tracking coming soon.
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