Brand Intelligence Graph
Company Overview
About Affise
Affise is a performance marketing platform founded in 2017, originally headquartered in Minsk and later Vilnius, Lithuania, that provides affiliate networks, performance marketing agencies, and direct advertisers with the tracking, partner management, analytics, and automation infrastructure to run performance-based marketing programs at scale. Affise was designed with a product-led approach that emphasizes a clean, fast interface, API-first architecture, and transparent pricing relative to legacy performance marketing platforms that built pricing models around percentage-of-spend structures that become expensive as program scale increases. The platform serves customers in over 100 countries across performance marketing verticals including e-commerce, mobile app acquisition, gaming, fintech, and lead generation.
Business Model & Competitive Advantage
Affise's tracking platform supports the full range of attribution models used in performance marketing: last-click cookie-based tracking, cross-device fingerprinting, server-to-server postback attribution, and mobile SKAdNetwork attribution for iOS app campaigns that require Apple's privacy-compliant measurement framework. The platform's click-to-conversion attribution flow handles deep link tracking, offer rotation and split testing, geo and device targeting rules that serve partners the most relevant offer for their traffic profile, and cap management that limits conversion volume per partner or offer to prevent budget overrun. These automated offer management capabilities allow networks with large partner and offer inventories to operate efficiently without manual intervention for routine traffic qualification and optimization decisions.
Competitive Landscape 2025–2026
Affise REACH, the company's influencer marketing module, extends Affise's tracking and performance measurement infrastructure into the influencer marketing channel — providing influencer discovery, campaign management, and performance attribution for brands that want to manage influencer partnerships with the same tracking rigor applied to affiliate partnerships rather than relying on platform-reported engagement metrics. Affise Attract provides a partner marketplace for finding affiliate and influencer partners. The company competes with Everflow, Tune, and Cake in the affiliate tracking platform market and with GRIN and CreatorIQ in the influencer measurement segment.
Frequently Asked Questions
Estimated Visibility Trend (Beta)
Simulated 8-week rolling score
Based on estimated brand signals. Historical tracking coming soon.
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