Company Overview
About VideoAmp
VideoAmp is a software and data company founded in 2014 and headquartered in Los Angeles, California, that provides cross-platform media measurement, audience planning, and advertising optimization infrastructure for the U.S. television and digital advertising industry. The company's platform enables media buyers (brands and agencies) and sellers (television networks, streaming services, publishers) to precisely measure, plan, and optimize advertising reach and frequency across linear TV, streaming video (CTV/OTT), and digital media using a unified measurement framework.
Business Model & Competitive Advantage
VideoAmp became a unicorn in 2021 after raising $275 million at a $1.4 billion valuation and has raised $534 million in total funding across 8 rounds. In 2024, VideoAmp and Comscore were certified as national TV currency companies by the U.S. Joint Industry Committee (JIC), marking a landmark industry validation that VideoAmp's measurement data meets the accuracy and census-representativeness required to serve as an alternative currency for national television advertising transactions. VideoAmp's currency platform was powering over $3 billion in media transactions as of 2025, with 880% year-over-year growth in currency commitments from major media companies.
Competitive Landscape 2025–2026
In February 2026, VideoAmp launched VXP (VideoAmp Cross Screen Planner), the first cross-platform planning solution leveraging publisher first-party data from Disney, FOX, and Paramount to help agencies and brands plan reach across linear TV, streaming, and digital simultaneously. VideoAmp competes with Nielsen (the legacy incumbent), Comscore, and iSpot.tv in the increasingly competitive alternative TV currency and cross-platform measurement space — a market undergoing major disruption as the industry seeks Nielsen alternatives following the COVID-era measurement crisis.
Key Differentiators
Strong Challenger
VideoAmp is an established challenger with significant market presence and competitive offerings in Marketing Technology.
Frequently Asked Questions
Estimated Visibility Trend (Beta)
Simulated 8-week rolling score
Based on estimated brand signals. Historical tracking coming soon.
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