Company Overview
About Amagi
Amagi is a Bengaluru-founded, New York-headquartered cloud software company that enables broadcasters, content owners, and streaming platforms to create, distribute, and monetize TV channels entirely through cloud infrastructure. Founded in 2008, Amagi has become the leading global platform for FAST (Free Ad-Supported Streaming TV) channel creation and management, serving hundreds of content brands and reaching millions of connected TV (CTV) households worldwide.
Business Model & Competitive Advantage
The Amagi platform covers the full broadcast workflow: cloud-based playout, live and linear channel creation, content distribution to streaming platforms (Pluto TV, Samsung TV Plus, Tubi, Peacock, and others), and FAST channel monetization through its programmatic ad insertion technology. This cloud-native approach allows content owners to launch new channels in days rather than months and distribute globally without building or leasing satellite or physical playout infrastructure. Amagi's Net Revenue Retention of approximately 127% reflects strong expansion within its existing customer base as content brands add channels and markets.
Competitive Landscape 2025–2026
Amagi raised $100M from General Atlantic in 2022 at a $1.4B valuation. In January 2026, Amagi completed an IPO on India's National Stock Exchange, raising $196M and achieving a market capitalization of approximately $825M at listing — with shares opening at ₹318 and climbing during the first session. Revenue from operations grew 34.6% year-over-year to ₹7.05 billion in the six months ended September 2025, with approximately 73% of revenue from the United States and 20% from Europe — demonstrating the global reach of its India-headquartered SaaS platform.
Key Differentiators
Market Leader
Amagi is recognized as a market leader in the Cloud & Infrastructure sector, demonstrating strong industry presence and customer trust.
Frequently Asked Questions
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