Company Overview
About Tune
Tune, formerly HasOffers, is a Seattle-based partner marketing platform company that has provided affiliate tracking and performance marketing technology since 2009 — when it launched HasOffers as one of the first SaaS affiliate tracking platforms to serve the emerging performance marketing network market as an alternative to licensing expensive on-premise tracking software. The HasOffers platform became the foundation for hundreds of performance marketing networks, enabling entrepreneurs to launch professional affiliate operations without the prohibitive technology costs of building proprietary tracking infrastructure. The company rebranded to Tune in 2015 and expanded its platform to encompass mobile marketing measurement through the acquisition of MobileAppTracking (later TUNE Marketing Console), adding mobile app install attribution alongside its established web affiliate tracking capabilities.
Business Model & Competitive Advantage
Tune's platform serves two primary use cases through separate products: Tune for Networks provides affiliate tracking infrastructure for performance marketing networks and agencies managing multi-advertiser programs with white-label publisher and advertiser portals, comprehensive fraud detection, and high-volume click processing; and Tune for Brands provides direct advertisers with partner program management, tracking, and analytics for managing their own affiliate and partner acquisition channels without intermediary network involvement. The separation acknowledges the different workflow and reporting needs of a network managing many advertiser-publisher relationships simultaneously versus a brand managing its own partner program directly.
Competitive Landscape 2025–2026
Tune's mobile attribution history — acquired through MobileAppTracking before the mobile measurement market consolidated around AppsFlyer and Adjust — provides the company with institutional expertise in mobile tracking methodologies, SKAdNetwork implementation, and the technical requirements of app install campaign measurement that web-only tracking platforms lack. This mobile context informs Tune's approach to cross-channel partner attribution for advertisers whose acquisition programs span both web and mobile app conversion events. Tune competes with Everflow, Affise, and impact.com in the partner marketing platform market, with particular legacy strength among US-based performance marketing networks that adopted HasOffers in the platform's early years.
Open Positions
Reddit Discussions
Key Differentiators
Market Leader
Tune is recognized as a market leader in the Marketing Technology sector, demonstrating strong industry presence and customer trust.
Frequently Asked Questions
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