Brand Intelligence Graph
Company Overview
About Tune
Tune, formerly HasOffers, is a Seattle-based partner marketing platform company that has provided affiliate tracking and performance marketing technology since 2009 — when it launched HasOffers as one of the first SaaS affiliate tracking platforms to serve the emerging performance marketing network market as an alternative to licensing expensive on-premise tracking software. The HasOffers platform became the foundation for hundreds of performance marketing networks, enabling entrepreneurs to launch professional affiliate operations without the prohibitive technology costs of building proprietary tracking infrastructure. The company rebranded to Tune in 2015 and expanded its platform to encompass mobile marketing measurement through the acquisition of MobileAppTracking (later TUNE Marketing Console), adding mobile app install attribution alongside its established web affiliate tracking capabilities.
Business Model & Competitive Advantage
Tune's platform serves two primary use cases through separate products: Tune for Networks provides affiliate tracking infrastructure for performance marketing networks and agencies managing multi-advertiser programs with white-label publisher and advertiser portals, comprehensive fraud detection, and high-volume click processing; and Tune for Brands provides direct advertisers with partner program management, tracking, and analytics for managing their own affiliate and partner acquisition channels without intermediary network involvement. The separation acknowledges the different workflow and reporting needs of a network managing many advertiser-publisher relationships simultaneously versus a brand managing its own partner program directly.
Competitive Landscape 2025–2026
Tune's mobile attribution history — acquired through MobileAppTracking before the mobile measurement market consolidated around AppsFlyer and Adjust — provides the company with institutional expertise in mobile tracking methodologies, SKAdNetwork implementation, and the technical requirements of app install campaign measurement that web-only tracking platforms lack. This mobile context informs Tune's approach to cross-channel partner attribution for advertisers whose acquisition programs span both web and mobile app conversion events. Tune competes with Everflow, Affise, and impact.com in the partner marketing platform market, with particular legacy strength among US-based performance marketing networks that adopted HasOffers in the platform's early years.
Key Differentiators
Market Leader
Tune is recognized as a market leader in the Marketing Technology sector, demonstrating strong industry presence and customer trust.
Frequently Asked Questions
Estimated Visibility Trend (Beta)
Simulated 8-week rolling score
Based on estimated brand signals. Historical tracking coming soon.
Similar Brands
CAKE
CAKE is a performance marketing technology company headquartered in Westlake Village, California that provides a SaaS affiliate tracking, attribution, and partner management platform serving performan
AppsFlyer
AppsFlyer is a global marketing technology company and the world''s leading mobile attribution and marketing analytics platform. Founded in 2011 and headquartered in San Francisco with offices across
Widen
Widen is a Madison, Wisconsin-based digital asset management and product information management (PIM) platform that was acquired by Acquia, the open digital experience company, in 2021. The platform p
The Brandtech Group
The Brandtech Group is a marketing technology holding company founded in 2015 by David Jones (former CEO of Havas) and headquartered in London, United Kingdom. The group operates as a portfolio of 30+
Canva
Canva is a visual communication and graphic design platform enabling individuals, businesses, and teams to create professional-quality designs without graphic design expertise. Founded in 2013 by Mela
Adobe
Adobe Inc. is a San Jose, California-based enterprise software company — listed on NASDAQ (NASDAQ: ADBE) — providing creative professionals, marketing teams, and enterprises globally with the Creative
Compare Tune with Competitors
Side-by-side AI visibility scores, platform breakdown, and market position.
Claim This Profile
Are you from Tune? Claim your profile to see full AI mention excerpts, get weekly visibility change alerts, and optimize how AI systems describe your brand.
Claim Tune Profile →Track AI Visibility in Real Time
Monitor how ChatGPT, Gemini, Perplexity, and Claude mention Tune vs competitors. Get alerts when AI recommendations shift.
Start Free Tracking →