Company Overview
About Branch Metrics
Branch Metrics (operating as Branch) is a Silicon Valley mobile growth platform that provides deep linking, attribution, and measurement solutions for mobile applications. Founded in 2014 and headquartered in Palo Alto, Branch enables brands and mobile developers to create seamless user experiences across every marketing channel — from paid ads and email to social, SMS, and QR codes — while accurately attributing installs, re-engagements, and conversions to the right touchpoints.
Business Model & Competitive Advantage
The company's core deep linking technology routes users to the correct in-app content from any external link (even when the app isn't installed), creating frictionless onboarding flows and cross-device user journeys. Branch's attribution platform competes directly with AppsFlyer, Adjust, and Singular for mobile measurement partner (MMP) budget, differentiating through its owned deep link network, privacy-preserving probabilistic matching, and unified analytics across paid, owned, and earned channels.
Competitive Landscape 2025–2026
Branch raised $667M in total, most recently a $300M Series F in 2022 at a $4B valuation backed by New Enterprise Associates, Founders Fund, Cowboy Ventures, and others. Revenue reached $125M in 2024, up from $100M in 2022, with approximately 507 employees as of 2026. The company has expanded geographically through partnerships including a 2025 collaboration with Admitad for mobile growth in Latin America, and continues to publish authoritative research on mobile marketing trends through its annual State of App Growth report.
Key Differentiators
Market Leader
Branch Metrics is recognized as a market leader in the Marketing Technology sector, demonstrating strong industry presence and customer trust.
Frequently Asked Questions
Estimated Visibility Trend (Beta)
Simulated 8-week rolling score
Based on estimated brand signals. Historical tracking coming soon.
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