Brand Intelligence Graphcompany
Company Overview
About Atlassian
Atlassian Corporation is a Sydney, Australia-founded, San Francisco-headquartered enterprise collaboration software company — listed on NASDAQ (NASDAQ: TEAM) — providing software development teams and enterprises globally with Jira (agile project tracking and issue management), Confluence (team documentation and knowledge base), Jira Service Management (IT service management), Bitbucket (code collaboration and CI/CD), Trello (visual kanban boards), and Atlassian Intelligence (AI features across the platform), generating $5.215 billion in revenue in fiscal year 2025 (+19.66% year-over-year) with 300,000+ customers including 45,842 cloud customers with over $10,000 in annual cloud ARR. Founded in 2002 by Mike Cannon-Brookes and Scott Farquhar with no outside venture funding and $10,000 on a credit card, Atlassian pioneered the developer-centric, low-touch SaaS sales model that many B2B companies have since replicated.
Business Model & Competitive Advantage
Atlassian's product architecture creates the connected workflow for software development teams: Jira Software tracks sprint planning, bug reports, and feature development; Confluence documents the project specs, architecture decisions, and runbooks; Jira Service Management handles production incidents and IT requests; and Bitbucket hosts the code repositories with CI/CD pipelines — creating a closed loop from feature request to code deployment to incident resolution that replaces the fragmented point solutions many teams use. The Atlassian Marketplace (5,000+ apps extending Jira, Confluence, and Bitbucket) creates the partner ecosystem that builds specialized functionality for specific verticals, tools, and workflow requirements that Atlassian can't build natively. The cloud migration (from Server and Data Center licenses to Atlassian Cloud subscriptions) is the primary revenue growth engine as millions of Jira Server users transition before the February 2024 end-of-life deadline.
Competitive Landscape 2025–2026
In 2025, Atlassian (NASDAQ: TEAM) competes in the project management, software development, and enterprise collaboration market with Microsoft DevOps (NASDAQ: MSFT, Azure DevOps, Teams, Microsoft 365 integration), ServiceNow (NYSE: NOW, ITSM and enterprise workflows), and Linear (developer project management, $35M raised) for developer and IT team platform adoption. Atlassian Intelligence (generative AI integrated into Jira for sprint summary, Confluence for page drafting, and virtual agent in Jira Service Management for tier-1 ticket resolution) is the 2025 growth catalyst for upsell from existing customers. The ITSM expansion (Jira Service Management competing with ServiceNow for IT departments beyond software teams) is the enterprise growth frontier beyond the developer core. The 2025 strategy focuses on Atlassian Intelligence adoption driving premium tier upsell, Jira Service Management enterprise expansion into IT Operations and HR service management, and completing the Server-to-Cloud migration for remaining on-premises customers.
The Atlassian Story
The Breakthrough Moment
Mike Cannon-Brookes and Scott Farquhar founded Atlassian in Sydney in 2002 bootstrapped with credit cards, built Jira and Confluence ecosystem reaching $50B+ NASDAQ valuation
Original Mission
"Unleash the potential of every team"
Founders
Recent Activity
View all →In January we launched Tests in Bitbucket Pipelines – a single place to track, organize, and understand your test health over time. In April we added automatic flaky test detection so unreliable tests get flagged before they slow your team down. But spotting a problem is only half the battle. Day to day, your team […] The post Fix flaky tests with AI, and track future test work in Jira appeared first on Inside Atlassian .
AI made individuals faster, but your office is still designed for the old bottleneck. Atlassian research reveals a new framework for the AI-enabled office. The post AI made your people faster. But it’s your office that’s slowing them down. appeared first on Inside Atlassian .
Your AI strategy is only as good as your data security foundation AI makes your organization’s knowledge easier to find and use. That’s the whole point. But it also means sensitive data moves faster, surfaces in more places, and becomes harder to track. The pressure to act is real, but the playbook isn’t new. You […] The post Secure AI adoption with data loss prevention (DLP) appeared first on Inside Atlassian .
AKA how agents are actually being used and who’s getting value from them The post What 5M+ daily MCP tool calls taught us about the future of AI at work appeared first on Inside Atlassian .
Atlassian Rovo MCP gives coding agents deeper, scoped access to complete their goals in Jira, storing and accessing critical context directly from the IDE or terminal. The post Introducing new MCP capabilities that turn context into action appeared first on Inside Atlassian .
Most new tools get introduced through a feature list. I’d rather start with a workflow. That’s how I approached the new Rovo MCP server. Instead of talking about it abstractly, I wanted to test it in a workflow developers hit all the time: fixing a bug. The question I wanted to answer was simple: can […] The post Fix Bugs Faster with Rovo MCP appeared first on Inside Atlassian .
Adopting AI technology without an effective strategy is costing the Fortune 500 an estimated $161 billion a year.* Enterprises are making big investments in this space but are struggling to realise the returns. We know the technology is designed to make businesses more efficient, but we’re still seeing the opposite because most businesses are treating […] The post How Atlassian and Dropbox are driving effective AI transformation appeared first on Inside Atlassian .
Earlier this year, we introduced the beta version of the Bamboo to Bitbucket Pipelines migration tool. Since then, we’ve listened closely to your feedback and expanded its capabilities to make your transition to the cloud smoother. We are thrilled to announce the general availability (GA) version of the Bamboo to Pipelines migration tool. The tool […] The post Bamboo to Bitbucket Pipelines migration tool is now GA appeared first on Inside Atlassian .
We recently added support for Enterprise-Managed Authorization in Atlassian Rovo MCP server using Cross-App Access (XAA) and the Identity Assertion JWT Authorization Grant (ID-JAG). In practical terms, this means an admin can centrally authorize MCP access for approved clients like Claude, and when users sign in, Rovo MCP can already be connected and ready to […] The post How We Brought Enterprise-Managed Authorization to Rovo MCP with XAA and ID-JAG appeared first on Inside Atlassian .
Government technology teams face a growing mandate: modernize faster, strengthen security, and prepare for an AI-powered future all without disrupting mission-critical systems. To help agencies meet these demands, Atlassian and Amazon Web Services (AWS) have expanded our Strategic Collaboration Agreement. Together, we’re delivering public sector teams cloud native capabilities to modernize at speed on trusted […] The post Accelerating government modernization with AWS appeared first on Inside Atlassian .
Learn how California's DHCS used Atlassian's Strategy Collection to connect strategy, delivery, and governance. The post From fragmented work to faster public health delivery appeared first on Inside Atlassian .
Bring your Codex agent into Bitbucket Pipelines. A few weeks ago, we announced support for Claude agents in Bitbucket Pipelines. Today, we’re adding OpenAI Codex as a supported agent. If your team is already using Codex on the desktop, you can now move that same workflow into your pipeline — triggered by a merge, a […] The post Agentic Pipelines now supports OpenAI Codex appeared first on Inside Atlassian .
Company Timeline
Major milestones in Atlassian's journey
Leadership Team
Meet the leaders behind Atlassian
Lisa Davis
Lisa Davis serves as Chief Product Officer at Atlassian, bringing extensive industry experience and leadership.
Richard Lee
Richard Lee serves as Chief Marketing Officer at Atlassian, bringing extensive industry experience and leadership.
Lisa Smith
Lisa Smith serves as Chief Financial Officer at Atlassian, bringing extensive industry experience and leadership.
Robert Johnson
Robert Johnson serves as VP of Engineering at Atlassian, bringing extensive industry experience and leadership.
Emily Taylor
Emily Taylor serves as VP of Sales at Atlassian, bringing extensive industry experience and leadership.
William Brown
William Brown serves as Chief Executive Officer at Atlassian, bringing extensive industry experience and leadership.
David Lee
David Lee serves as Chief Technology Officer at Atlassian, bringing extensive industry experience and leadership.
Emily Anderson
Emily Anderson serves as Chief Operating Officer at Atlassian, bringing extensive industry experience and leadership.
Key Differentiators
Market Leader
Atlassian is recognized as a market leader in the Productivity & Collaboration sector, demonstrating strong industry presence and customer trust.
Enterprise Scale
With $5.215B in revenue, Atlassian operates at enterprise scale with proven market validation.
Large Customer Base
Serves 300K, showing strong market traction and customer satisfaction.
Top 10 Ranked
Ranked #4 in the Productivity & Collaboration category, among the industry's best.
Frequently Asked Questions
Estimated Visibility Trend (Beta)
Simulated 8-week rolling score
Based on estimated brand signals. Historical tracking coming soon.
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