Brand Intelligence Graphcompany
Company Overview
About Atlassian
Atlassian Corporation is a Sydney, Australia-founded, San Francisco-headquartered enterprise collaboration software company — listed on NASDAQ (NASDAQ: TEAM) — providing software development teams and enterprises globally with Jira (agile project tracking and issue management), Confluence (team documentation and knowledge base), Jira Service Management (IT service management), Bitbucket (code collaboration and CI/CD), Trello (visual kanban boards), and Atlassian Intelligence (AI features across the platform), generating $5.215 billion in revenue in fiscal year 2025 (+19.66% year-over-year) with 300,000+ customers including 45,842 cloud customers with over $10,000 in annual cloud ARR. Founded in 2002 by Mike Cannon-Brookes and Scott Farquhar with no outside venture funding and $10,000 on a credit card, Atlassian pioneered the developer-centric, low-touch SaaS sales model that many B2B companies have since replicated.
Business Model & Competitive Advantage
Atlassian's product architecture creates the connected workflow for software development teams: Jira Software tracks sprint planning, bug reports, and feature development; Confluence documents the project specs, architecture decisions, and runbooks; Jira Service Management handles production incidents and IT requests; and Bitbucket hosts the code repositories with CI/CD pipelines — creating a closed loop from feature request to code deployment to incident resolution that replaces the fragmented point solutions many teams use. The Atlassian Marketplace (5,000+ apps extending Jira, Confluence, and Bitbucket) creates the partner ecosystem that builds specialized functionality for specific verticals, tools, and workflow requirements that Atlassian can't build natively. The cloud migration (from Server and Data Center licenses to Atlassian Cloud subscriptions) is the primary revenue growth engine as millions of Jira Server users transition before the February 2024 end-of-life deadline.
Competitive Landscape 2025–2026
In 2025, Atlassian (NASDAQ: TEAM) competes in the project management, software development, and enterprise collaboration market with Microsoft DevOps (NASDAQ: MSFT, Azure DevOps, Teams, Microsoft 365 integration), ServiceNow (NYSE: NOW, ITSM and enterprise workflows), and Linear (developer project management, $35M raised) for developer and IT team platform adoption. Atlassian Intelligence (generative AI integrated into Jira for sprint summary, Confluence for page drafting, and virtual agent in Jira Service Management for tier-1 ticket resolution) is the 2025 growth catalyst for upsell from existing customers. The ITSM expansion (Jira Service Management competing with ServiceNow for IT departments beyond software teams) is the enterprise growth frontier beyond the developer core. The 2025 strategy focuses on Atlassian Intelligence adoption driving premium tier upsell, Jira Service Management enterprise expansion into IT Operations and HR service management, and completing the Server-to-Cloud migration for remaining on-premises customers.
The Atlassian Story
The Breakthrough Moment
Mike Cannon-Brookes and Scott Farquhar founded Atlassian in Sydney in 2002 bootstrapped with credit cards, built Jira and Confluence ecosystem reaching $50B+ NASDAQ valuation
Original Mission
"Unleash the potential of every team"
Founders
Recent Activity
View all →Atlassian’s new State of Teams survey of 12,000+ knowledge workers shows AI is helping individuals work faster, but business results aren’t catching up. Here’s why that gap exists and what leaders can do about it. The post The AI efficiency paradox: What to do when AI boosts productivity but not results appeared first on Inside Atlassian .
From tool chaos to trusted AI: how Reddit modernized IT for 4,000 employees The post Inside Reddit’s IT playbook: Building for scale and AI-readiness appeared first on Inside Atlassian .
How it started What happens when a project estimated at two to three quarters gets built in 14 working days? In 2022, the team built App Updates, a feature that gives organization admins access to release notes about Atlassian changes and controls over how they’re delivered (Keep up with changes | Atlassian Support). It was […] The post Accelerated frontend development with RovoDev in a practical example appeared first on Inside Atlassian .
If you’re like most people, you don’t remember the exact name of the page you edited three weeks ago—or the precise title of the document someone shared in a chat thread. What you do remember is usually higher level: That’s the gap structured queries are designed to close. Structured queries let you search in natural […] The post Structured Queries: Enhancing Search with Natural Language and Filters appeared first on Inside Atlassian .
As Jira Cloud grows to support larger and more complex customers, so does the configuration that powers their work: custom fields, work types (formerly issue types), screens, schemes, and workflows. Over time, many of these entities become unused or redundant. The result is configuration sprawl—slower experiences, heavier data shapes, and higher admin overhead. To scale […] The post Optimisation Tools for Jira: Reducing Configuration Bloat and Enhancing Performance appeared first on Inside Atlassian .
Intro – my standard flow In my daily work, I have consistently followed the same workflow (also before AI era). With this method, I consistently retained sufficient context to resume implementation – even after weeks of delay – without needing to rediscover information from scratch. Enter AI: the same flow, supercharged The fundamental flow hasn’t […] The post Rovo Dev in Jira as my Spec Driven executor appeared first on Inside Atlassian .
Learn how Atlassian saved 839 hours in 28 days using AI Alert Grouping in Jira Service Management The post 3 ways AI alert grouping is transforming on-call engineering at Atlassian appeared first on Inside Atlassian .
Docs aren’t just records anymore — they’re fuel for agents that plan, collaborate, and ship with you. The post How customers are using Confluence Agents to turn knowledge into action appeared first on Inside Atlassian .
Built for enterprise agility, a new value-based model helps customers keep pace with AI-driven change The post Introducing Flex: A Flexible Commercial Model for the AI Era appeared first on Inside Atlassian .
Over the past few decades in the technology industry, some of the biggest constraints to building products have been about having enough engineers, time, or compute. For the first time, that era is ending. Tech teams are experiencing a revolution unlike anything they’ve seen before. The barriers to entry for building have all but disappeared. […] The post The bottleneck keeps shifting: What AI is changing about how we build appeared first on Inside Atlassian .
Live from Team ’26 in Anaheim | May 6, 2026 The post Announcing the 2026 Atlassian Impact Maker Award Winners appeared first on Inside Atlassian .
Accelerate incident resolution with unified asset, log, and trace intelligence The post Introducing new AIOps integrations with Lansweeper, Coralogix, and Honeycomb appeared first on Inside Atlassian .
Company Timeline
Major milestones in Atlassian's journey
Leadership Team
Meet the leaders behind Atlassian
Lisa Davis
Lisa Davis serves as Chief Product Officer at Atlassian, bringing extensive industry experience and leadership.
Richard Lee
Richard Lee serves as Chief Marketing Officer at Atlassian, bringing extensive industry experience and leadership.
Lisa Smith
Lisa Smith serves as Chief Financial Officer at Atlassian, bringing extensive industry experience and leadership.
Robert Johnson
Robert Johnson serves as VP of Engineering at Atlassian, bringing extensive industry experience and leadership.
Emily Taylor
Emily Taylor serves as VP of Sales at Atlassian, bringing extensive industry experience and leadership.
William Brown
William Brown serves as Chief Executive Officer at Atlassian, bringing extensive industry experience and leadership.
David Lee
David Lee serves as Chief Technology Officer at Atlassian, bringing extensive industry experience and leadership.
Emily Anderson
Emily Anderson serves as Chief Operating Officer at Atlassian, bringing extensive industry experience and leadership.
Key Differentiators
Market Leader
Atlassian is recognized as a market leader in the Productivity & Collaboration sector, demonstrating strong industry presence and customer trust.
Enterprise Scale
With $5.215B in revenue, Atlassian operates at enterprise scale with proven market validation.
Large Customer Base
Serves 300K, showing strong market traction and customer satisfaction.
Top 10 Ranked
Ranked #4 in the Productivity & Collaboration category, among the industry's best.
Frequently Asked Questions
Estimated Visibility Trend (Beta)
Simulated 8-week rolling score
Based on estimated brand signals. Historical tracking coming soon.
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