Brand Intelligence Graphcompany
Company Overview
About Atlassian
Atlassian Corporation is a Sydney, Australia-founded, San Francisco-headquartered enterprise collaboration software company — listed on NASDAQ (NASDAQ: TEAM) — providing software development teams and enterprises globally with Jira (agile project tracking and issue management), Confluence (team documentation and knowledge base), Jira Service Management (IT service management), Bitbucket (code collaboration and CI/CD), Trello (visual kanban boards), and Atlassian Intelligence (AI features across the platform), generating $5.215 billion in revenue in fiscal year 2025 (+19.66% year-over-year) with 300,000+ customers including 45,842 cloud customers with over $10,000 in annual cloud ARR. Founded in 2002 by Mike Cannon-Brookes and Scott Farquhar with no outside venture funding and $10,000 on a credit card, Atlassian pioneered the developer-centric, low-touch SaaS sales model that many B2B companies have since replicated.
Business Model & Competitive Advantage
Atlassian's product architecture creates the connected workflow for software development teams: Jira Software tracks sprint planning, bug reports, and feature development; Confluence documents the project specs, architecture decisions, and runbooks; Jira Service Management handles production incidents and IT requests; and Bitbucket hosts the code repositories with CI/CD pipelines — creating a closed loop from feature request to code deployment to incident resolution that replaces the fragmented point solutions many teams use. The Atlassian Marketplace (5,000+ apps extending Jira, Confluence, and Bitbucket) creates the partner ecosystem that builds specialized functionality for specific verticals, tools, and workflow requirements that Atlassian can't build natively. The cloud migration (from Server and Data Center licenses to Atlassian Cloud subscriptions) is the primary revenue growth engine as millions of Jira Server users transition before the February 2024 end-of-life deadline.
Competitive Landscape 2025–2026
In 2025, Atlassian (NASDAQ: TEAM) competes in the project management, software development, and enterprise collaboration market with Microsoft DevOps (NASDAQ: MSFT, Azure DevOps, Teams, Microsoft 365 integration), ServiceNow (NYSE: NOW, ITSM and enterprise workflows), and Linear (developer project management, $35M raised) for developer and IT team platform adoption. Atlassian Intelligence (generative AI integrated into Jira for sprint summary, Confluence for page drafting, and virtual agent in Jira Service Management for tier-1 ticket resolution) is the 2025 growth catalyst for upsell from existing customers. The ITSM expansion (Jira Service Management competing with ServiceNow for IT departments beyond software teams) is the enterprise growth frontier beyond the developer core. The 2025 strategy focuses on Atlassian Intelligence adoption driving premium tier upsell, Jira Service Management enterprise expansion into IT Operations and HR service management, and completing the Server-to-Cloud migration for remaining on-premises customers.
The Atlassian Story
The Breakthrough Moment
Mike Cannon-Brookes and Scott Farquhar founded Atlassian in Sydney in 2002 bootstrapped with credit cards, built Jira and Confluence ecosystem reaching $50B+ NASDAQ valuation
Original Mission
"Unleash the potential of every team"
Founders
Recent Activity
View all →One point four million real workplace conversations with AI were analysed last year. About 5% of people were using it in ways that improved the quality of their work. The “Are you using AI?” conversation is over. Nobody won it. We just stopped having it. But the question we skipped is, “Is anyone reading this […] The post AI made you faster. It didn’t make you better. appeared first on Inside Atlassian .
When a team relies on automated tests in CI/CD, knowing that tests ran is only the beginning. Understanding whether the suite is healthy, which tests need attention, and how a specific test has behaved over time — that’s what drives action. Bitbucket Tests is evolving to make those answers easier to find and give you […] The post Monitor test health at a glance in Bitbucket Tests appeared first on Inside Atlassian .
AI is accelerating implementation. The engineering teams who benefit most will connect context, orchestration, and accountability across the work around code. AI can now help engineers turn ideas into working code in minutes, but software delivery has always been more than just producing code. Engineers need to break down ideas into plans and work items, […] The post The Agentic Pivot: Why the work around code matters more than ever appeared first on Inside Atlassian .
AI is changing what entire organizations can accomplish. As it moves beyond individual productivity to orchestrating entire workflows, the value of software outgrows what seat count alone can capture. Atlassian customers are already realizing tangible business value from AI and automations, from reporting processes that run up to 40x faster with agents to saving 400 […] The post Atlassian’s usage-based pricing: AI value with predictability and control appeared first on Inside Atlassian .
New Atlassian research finds the bigger predictor of whether AI helps at work isn’t how much people use it — it’s how much of their work it understands. The post Want more confidence in AI? Give it more context. appeared first on Inside Atlassian .
Routine vulnerability fixes are rarely difficult in isolation. The interruption that they cause is the problem: pick up the ticket, trace the dependency, update the package or image, regenerate files, run the checks, open the pull request, then return after deployment to close the loop. That repeated handoff was a good candidate for automation with […] The post How we made vulnerability fixes review-ready with Agentic Pipelines appeared first on Inside Atlassian .
Standard engineering work is predictable enough to automate. Here's how we put security vulnerability remediation on autopilot, and what it means for everything else. The post Agentic automation in practice: putting standard engineering work on autopilot appeared first on Inside Atlassian .
The work your team delivers rarely starts and ends in one tool. Plans may live in Confluence and delivery in Jira, while the day-to-day context that shapes those plans and decisions often lives in Microsoft Teams: the quick decisions in chat, the back-and-forth in threads, and the details captured in meeting transcripts. That creates a […] The post Put your conversations to work with the Teamwork Graph connector for Microsoft Teams appeared first on Inside Atlassian .
Most leaders think they're good communicators. Fernando Garcia Valenzuela decided to find out. The post How one leader rebuilt his feedback loop with an AI agent appeared first on Inside Atlassian .
Unlocking a brand-new dimension of agent autonomy using a sandboxed execution harness that closes the loop between automated testing and runtime optimization. The post Opening the Door to Agent Autonomy: The Architecture Behind Rovo’s Agent Harness appeared first on Inside Atlassian .
A weekend prototype to a production system in 5 months, at 5x the output. The post From prototype to production: lessons learned taking AI-built software to enterprise scale appeared first on Inside Atlassian .
Search your full context, trigger @Jira actions, and delegate work to AI agents in Copilot and Teams. Decisions get debated in Teams, documented in Confluence, and tracked in Jira. When these tools operate in silos, context gets lost in chat threads and AI agents lack critical context including existing backlogs, dependencies, and project history. Atlassian […] The post Atlassian Rovo + Microsoft 365: Turn conversations into completed work, tracked in Jira appeared first on Inside Atlassian .
Company Timeline
Major milestones in Atlassian's journey
Leadership Team
Meet the leaders behind Atlassian
Lisa Davis
Lisa Davis serves as Chief Product Officer at Atlassian, bringing extensive industry experience and leadership.
Richard Lee
Richard Lee serves as Chief Marketing Officer at Atlassian, bringing extensive industry experience and leadership.
Lisa Smith
Lisa Smith serves as Chief Financial Officer at Atlassian, bringing extensive industry experience and leadership.
Robert Johnson
Robert Johnson serves as VP of Engineering at Atlassian, bringing extensive industry experience and leadership.
Emily Taylor
Emily Taylor serves as VP of Sales at Atlassian, bringing extensive industry experience and leadership.
William Brown
William Brown serves as Chief Executive Officer at Atlassian, bringing extensive industry experience and leadership.
David Lee
David Lee serves as Chief Technology Officer at Atlassian, bringing extensive industry experience and leadership.
Emily Anderson
Emily Anderson serves as Chief Operating Officer at Atlassian, bringing extensive industry experience and leadership.
Key Differentiators
Market Leader
Atlassian is recognized as a market leader in the Productivity & Collaboration sector, demonstrating strong industry presence and customer trust.
Enterprise Scale
With $5.215B in revenue, Atlassian operates at enterprise scale with proven market validation.
Large Customer Base
Serves 300K, showing strong market traction and customer satisfaction.
Top 10 Ranked
Ranked #4 in the Productivity & Collaboration category, among the industry's best.
Frequently Asked Questions
Estimated Visibility Trend (Beta)
Simulated 8-week rolling score
Based on estimated brand signals. Historical tracking coming soon.
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