Brand Intelligence Graphcompany
Company Overview
About Atlassian
Atlassian Corporation is a Sydney, Australia-founded, San Francisco-headquartered enterprise collaboration software company — listed on NASDAQ (NASDAQ: TEAM) — providing software development teams and enterprises globally with Jira (agile project tracking and issue management), Confluence (team documentation and knowledge base), Jira Service Management (IT service management), Bitbucket (code collaboration and CI/CD), Trello (visual kanban boards), and Atlassian Intelligence (AI features across the platform), generating $5.215 billion in revenue in fiscal year 2025 (+19.66% year-over-year) with 300,000+ customers including 45,842 cloud customers with over $10,000 in annual cloud ARR. Founded in 2002 by Mike Cannon-Brookes and Scott Farquhar with no outside venture funding and $10,000 on a credit card, Atlassian pioneered the developer-centric, low-touch SaaS sales model that many B2B companies have since replicated.
Business Model & Competitive Advantage
Atlassian's product architecture creates the connected workflow for software development teams: Jira Software tracks sprint planning, bug reports, and feature development; Confluence documents the project specs, architecture decisions, and runbooks; Jira Service Management handles production incidents and IT requests; and Bitbucket hosts the code repositories with CI/CD pipelines — creating a closed loop from feature request to code deployment to incident resolution that replaces the fragmented point solutions many teams use. The Atlassian Marketplace (5,000+ apps extending Jira, Confluence, and Bitbucket) creates the partner ecosystem that builds specialized functionality for specific verticals, tools, and workflow requirements that Atlassian can't build natively. The cloud migration (from Server and Data Center licenses to Atlassian Cloud subscriptions) is the primary revenue growth engine as millions of Jira Server users transition before the February 2024 end-of-life deadline.
Competitive Landscape 2025–2026
In 2025, Atlassian (NASDAQ: TEAM) competes in the project management, software development, and enterprise collaboration market with Microsoft DevOps (NASDAQ: MSFT, Azure DevOps, Teams, Microsoft 365 integration), ServiceNow (NYSE: NOW, ITSM and enterprise workflows), and Linear (developer project management, $35M raised) for developer and IT team platform adoption. Atlassian Intelligence (generative AI integrated into Jira for sprint summary, Confluence for page drafting, and virtual agent in Jira Service Management for tier-1 ticket resolution) is the 2025 growth catalyst for upsell from existing customers. The ITSM expansion (Jira Service Management competing with ServiceNow for IT departments beyond software teams) is the enterprise growth frontier beyond the developer core. The 2025 strategy focuses on Atlassian Intelligence adoption driving premium tier upsell, Jira Service Management enterprise expansion into IT Operations and HR service management, and completing the Server-to-Cloud migration for remaining on-premises customers.
The Atlassian Story
The Breakthrough Moment
Mike Cannon-Brookes and Scott Farquhar founded Atlassian in Sydney in 2002 bootstrapped with credit cards, built Jira and Confluence ecosystem reaching $50B+ NASDAQ valuation
Original Mission
"Unleash the potential of every team"
Founders
Recent Activity
View all →Teams across the industry are sprinting to reinvent their software development processes with agentic AI. Yet, navigating the fast-changing landscape of tools and opinions can be daunting for even the most AI-forward organizations.  This guide shares Atlassian’s approach and best practices, informed by our own internal AI SDLC transformation and collaborative learnings from top engineering […] The post The AI SDLC transformation playbook appeared first on Inside Atlassian .
Today, the industry celebrates developers for shipping code at unprecedented speed. They are doing this while code-completion tools generate syntax faster than anyone can read and review. Many of us look at this explosion and think we have fundamentally solved the hardest part of software engineering. But I see things a bit differently. In reality, […] The post Why the real AI advantage is organizational system design appeared first on Inside Atlassian .
The Atlassian Foundation is deploying US$8 million over the next two years to help learners from under-resourced communities thrive in the AI era. If you’re driving collective action in this space, we want to hear from you. The post Reshaping education for the AI era will take teamwork appeared first on Inside Atlassian .
What context really means for agents, why models aren’t enough, and how to engineer context your teams can trust. Over the coming weeks we’ll be sharing more about context in this content series — including how to engineer context as a product, what a context graph actually is, and what it takes to build one […] The post Why context is the biggest unlock for your AI strategy appeared first on Inside Atlassian .
A priority can be aligned and still lack the right resources Leaders need to understand capacity across people, agents, compute, and funding. The post The hidden cost of leaders manually holding the organization together appeared first on Inside Atlassian .
Fragmentation happens when strategy, work, resources, and decisions operate independently. Connecting them gives leaders the live context to understand trade-offs and act with confidence. The post Closing the Four Gaps Between Strategy and Outcomes appeared first on Inside Atlassian .
The real test of a strategic decision is how quickly work, funding, technology, and capacity can move to meet priorities. The post When strategy shifts, how quickly can your organization follow? appeared first on Inside Atlassian .
The context leaders need is created where work is taking place. Connecting it back to strategy turns clear priorities into coordinated action. The post Shift happens: Finding and fixing the gap between strategic intent and actual work appeared first on Inside Atlassian .
How Accenture Global IT is turning thousands of OKRs into clearer leadership conversations and faster strategic decisions. The post Accenture Global IT mastered 6,400 OKRs, but making them visible to leaders was the next challenge. appeared first on Inside Atlassian .
Five durable properties for evaluating the context we hand to AI agents. The post Introducing CAFE(S): A framework for defining AI context quality appeared first on Inside Atlassian .
The hard part of a feature flag is rarely adding it. It is remembering to remove it months later, when the rollout is over, the original context has faded, and there is always a more urgent piece of work waiting. Since April 2026, one Atlassian team has used Agentic Pipelines to clean up their monthly […] The post How we automated feature-flag cleanup with Agentic Pipelines appeared first on Inside Atlassian .
Atlassian is expanding PubSec investments with DoD IL5, FedRAMP High, and air-gapped solutions to provide a secure cloud path for public sector missions. The post The next chapter of public sector investments: New milestones, new deployment options appeared first on Inside Atlassian .
Company Timeline
Major milestones in Atlassian's journey
Leadership Team
Meet the leaders behind Atlassian
Lisa Davis
Lisa Davis serves as Chief Product Officer at Atlassian, bringing extensive industry experience and leadership.
Richard Lee
Richard Lee serves as Chief Marketing Officer at Atlassian, bringing extensive industry experience and leadership.
Lisa Smith
Lisa Smith serves as Chief Financial Officer at Atlassian, bringing extensive industry experience and leadership.
Robert Johnson
Robert Johnson serves as VP of Engineering at Atlassian, bringing extensive industry experience and leadership.
Emily Taylor
Emily Taylor serves as VP of Sales at Atlassian, bringing extensive industry experience and leadership.
William Brown
William Brown serves as Chief Executive Officer at Atlassian, bringing extensive industry experience and leadership.
David Lee
David Lee serves as Chief Technology Officer at Atlassian, bringing extensive industry experience and leadership.
Emily Anderson
Emily Anderson serves as Chief Operating Officer at Atlassian, bringing extensive industry experience and leadership.
Key Differentiators
Market Leader
Atlassian is recognized as a market leader in the Productivity & Collaboration sector, demonstrating strong industry presence and customer trust.
Enterprise Scale
With $5.215B in revenue, Atlassian operates at enterprise scale with proven market validation.
Large Customer Base
Serves 300K, showing strong market traction and customer satisfaction.
Top 10 Ranked
Ranked #4 in the Productivity & Collaboration category, among the industry's best.
Frequently Asked Questions
Estimated Visibility Trend (Beta)
Simulated 8-week rolling score
Based on estimated brand signals. Historical tracking coming soon.
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