Brand Intelligence Graphcompany
Company Overview
About Atlassian
Atlassian Corporation is a Sydney, Australia-founded, San Francisco-headquartered enterprise collaboration software company — listed on NASDAQ (NASDAQ: TEAM) — providing software development teams and enterprises globally with Jira (agile project tracking and issue management), Confluence (team documentation and knowledge base), Jira Service Management (IT service management), Bitbucket (code collaboration and CI/CD), Trello (visual kanban boards), and Atlassian Intelligence (AI features across the platform), generating $5.215 billion in revenue in fiscal year 2025 (+19.66% year-over-year) with 300,000+ customers including 45,842 cloud customers with over $10,000 in annual cloud ARR. Founded in 2002 by Mike Cannon-Brookes and Scott Farquhar with no outside venture funding and $10,000 on a credit card, Atlassian pioneered the developer-centric, low-touch SaaS sales model that many B2B companies have since replicated.
Business Model & Competitive Advantage
Atlassian's product architecture creates the connected workflow for software development teams: Jira Software tracks sprint planning, bug reports, and feature development; Confluence documents the project specs, architecture decisions, and runbooks; Jira Service Management handles production incidents and IT requests; and Bitbucket hosts the code repositories with CI/CD pipelines — creating a closed loop from feature request to code deployment to incident resolution that replaces the fragmented point solutions many teams use. The Atlassian Marketplace (5,000+ apps extending Jira, Confluence, and Bitbucket) creates the partner ecosystem that builds specialized functionality for specific verticals, tools, and workflow requirements that Atlassian can't build natively. The cloud migration (from Server and Data Center licenses to Atlassian Cloud subscriptions) is the primary revenue growth engine as millions of Jira Server users transition before the February 2024 end-of-life deadline.
Competitive Landscape 2025–2026
In 2025, Atlassian (NASDAQ: TEAM) competes in the project management, software development, and enterprise collaboration market with Microsoft DevOps (NASDAQ: MSFT, Azure DevOps, Teams, Microsoft 365 integration), ServiceNow (NYSE: NOW, ITSM and enterprise workflows), and Linear (developer project management, $35M raised) for developer and IT team platform adoption. Atlassian Intelligence (generative AI integrated into Jira for sprint summary, Confluence for page drafting, and virtual agent in Jira Service Management for tier-1 ticket resolution) is the 2025 growth catalyst for upsell from existing customers. The ITSM expansion (Jira Service Management competing with ServiceNow for IT departments beyond software teams) is the enterprise growth frontier beyond the developer core. The 2025 strategy focuses on Atlassian Intelligence adoption driving premium tier upsell, Jira Service Management enterprise expansion into IT Operations and HR service management, and completing the Server-to-Cloud migration for remaining on-premises customers.
The Atlassian Story
The Breakthrough Moment
Mike Cannon-Brookes and Scott Farquhar founded Atlassian in Sydney in 2002 bootstrapped with credit cards, built Jira and Confluence ecosystem reaching $50B+ NASDAQ valuation
Original Mission
"Unleash the potential of every team"
Founders
Recent Activity
View all →Customer work rarely lives in one place. Salesforce holds the account, opportunity, contact, and case details. Jira shows the product work behind a customer commitment. Confluence holds the account plan, enablement materials, and meeting notes. Jira Service Management tracks support requests and escalations. Slack, Microsoft Teams, Google Drive, and other tools hold the conversations and […] The post Connect Salesforce to the Teamwork Graph to unlock customer context for your teams and agents appeared first on Inside Atlassian .
You know the drill when it comes to creating presentations. The afternoons spent creating a deck from scratch – aligning text boxes, copy and pasting images, moving the slides around to find the right flow, the list goes on and on. The problem isn’t that the story isn’t there. It’s that getting the story out […] The post Your next presentation is already in Confluence appeared first on Inside Atlassian .
Every organization is in the middle of an agentic transformation. Teams everywhere are rapidly building and deploying agents that access data, trigger workflows, and influence decisions, often without centralized oversight. That shift happened fast. Faster than most organizations planned for. Gartner ® predicts that “by 2028, an average global Fortune 500 enterprise will have over […] The post Don’t Build AI Governance From Scratch. Just Turn It On. appeared first on Inside Atlassian .
Annual Report filed 2026-08-14
Atlassian Code Context brings large-scale, multi-repo codebase understanding into the Teamwork Graph so Rovo and coding agents produce better output with fewer tokens Without the right context, every day is day one for a coding agent. Agents may have the intelligence needed to write, refactor, and review code, but they still face the same challenge […] The post Introducing the AI context engine for your entire codebase appeared first on Inside Atlassian .
Discover how Atlassian marketing leaders use AI to drive real change and exceed modern needs. The post 3 AI bets powering Atlassian’s integrated marketing impact appeared first on Inside Atlassian .
New research from Atlassian’s Teamwork Lab found that adding a single AI superuser made teams 18 percentage points more likely to produce top-scoring work. The post You don’t need a team of AI experts. You just need one. appeared first on Inside Atlassian .
You shouldn’t have to hunt through a cluttered dashboard to understand where your code is deployed. The Deployments page is where teams turn for a quick answer: what is in test, what is in staging, what reached production, and what needs attention right now. The older page made that harder than it needed to be. […] The post Introducing the redesigned deployments experience appeared first on Inside Atlassian .
@mention an agent on any page and it creates, edits, and comments alongside your team. Through the Atlassian Rovo MCP, the same agents work from Claude, Cursor, or your IDE. Agents have been working in Confluence since we launched custom agents in May 2024, and teams now run more than 5 million agent invocations a […] The post Agents are in Confluence (and wherever you need them to be) appeared first on Inside Atlassian .
The fastest engineers we talked to aren't leaning on AI to replace their fundamentals, they're using it to push those fundamentals further. The post What High-Throughput Engineers do Differently and Why AI Widens the Gap appeared first on Inside Atlassian .
A small team built a production-grade compensation app with AI agents. Per engineer, we shipped 5x more code and wrote 5x more Jira tickets, and the tickets scored far higher on quality. The post Why better tickets help agents write better code appeared first on Inside Atlassian .
For Atlassian Unleash 2026, our inaugural tech summit in Bengaluru that brought together 500+ engineering leaders, senior engineers, and product builders from across the industry to explore AI-powered ways of working, we didn’t want just another schedule app. We wanted the app itself to be the product story. That decision changed the app’s intent. It […] The post Building a real-time PWA on Atlassian’s own stack appeared first on Inside Atlassian .
Company Timeline
Major milestones in Atlassian's journey
Leadership Team
Meet the leaders behind Atlassian
Lisa Davis
Lisa Davis serves as Chief Product Officer at Atlassian, bringing extensive industry experience and leadership.
Richard Lee
Richard Lee serves as Chief Marketing Officer at Atlassian, bringing extensive industry experience and leadership.
Lisa Smith
Lisa Smith serves as Chief Financial Officer at Atlassian, bringing extensive industry experience and leadership.
Robert Johnson
Robert Johnson serves as VP of Engineering at Atlassian, bringing extensive industry experience and leadership.
Emily Taylor
Emily Taylor serves as VP of Sales at Atlassian, bringing extensive industry experience and leadership.
William Brown
William Brown serves as Chief Executive Officer at Atlassian, bringing extensive industry experience and leadership.
David Lee
David Lee serves as Chief Technology Officer at Atlassian, bringing extensive industry experience and leadership.
Emily Anderson
Emily Anderson serves as Chief Operating Officer at Atlassian, bringing extensive industry experience and leadership.
Key Differentiators
Market Leader
Atlassian is recognized as a market leader in the Productivity & Collaboration sector, demonstrating strong industry presence and customer trust.
Enterprise Scale
With $5.215B in revenue, Atlassian operates at enterprise scale with proven market validation.
Large Customer Base
Serves 300K, showing strong market traction and customer satisfaction.
Top 10 Ranked
Ranked #4 in the Productivity & Collaboration category, among the industry's best.
Frequently Asked Questions
Estimated Visibility Trend (Beta)
Simulated 8-week rolling score
Based on estimated brand signals. Historical tracking coming soon.
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