Brand Intelligence Graphcompany
Company Overview
About Atlassian
Atlassian Corporation is a Sydney, Australia-founded, San Francisco-headquartered enterprise collaboration software company — listed on NASDAQ (NASDAQ: TEAM) — providing software development teams and enterprises globally with Jira (agile project tracking and issue management), Confluence (team documentation and knowledge base), Jira Service Management (IT service management), Bitbucket (code collaboration and CI/CD), Trello (visual kanban boards), and Atlassian Intelligence (AI features across the platform), generating $5.215 billion in revenue in fiscal year 2025 (+19.66% year-over-year) with 300,000+ customers including 45,842 cloud customers with over $10,000 in annual cloud ARR. Founded in 2002 by Mike Cannon-Brookes and Scott Farquhar with no outside venture funding and $10,000 on a credit card, Atlassian pioneered the developer-centric, low-touch SaaS sales model that many B2B companies have since replicated.
Business Model & Competitive Advantage
Atlassian's product architecture creates the connected workflow for software development teams: Jira Software tracks sprint planning, bug reports, and feature development; Confluence documents the project specs, architecture decisions, and runbooks; Jira Service Management handles production incidents and IT requests; and Bitbucket hosts the code repositories with CI/CD pipelines — creating a closed loop from feature request to code deployment to incident resolution that replaces the fragmented point solutions many teams use. The Atlassian Marketplace (5,000+ apps extending Jira, Confluence, and Bitbucket) creates the partner ecosystem that builds specialized functionality for specific verticals, tools, and workflow requirements that Atlassian can't build natively. The cloud migration (from Server and Data Center licenses to Atlassian Cloud subscriptions) is the primary revenue growth engine as millions of Jira Server users transition before the February 2024 end-of-life deadline.
Competitive Landscape 2025–2026
In 2025, Atlassian (NASDAQ: TEAM) competes in the project management, software development, and enterprise collaboration market with Microsoft DevOps (NASDAQ: MSFT, Azure DevOps, Teams, Microsoft 365 integration), ServiceNow (NYSE: NOW, ITSM and enterprise workflows), and Linear (developer project management, $35M raised) for developer and IT team platform adoption. Atlassian Intelligence (generative AI integrated into Jira for sprint summary, Confluence for page drafting, and virtual agent in Jira Service Management for tier-1 ticket resolution) is the 2025 growth catalyst for upsell from existing customers. The ITSM expansion (Jira Service Management competing with ServiceNow for IT departments beyond software teams) is the enterprise growth frontier beyond the developer core. The 2025 strategy focuses on Atlassian Intelligence adoption driving premium tier upsell, Jira Service Management enterprise expansion into IT Operations and HR service management, and completing the Server-to-Cloud migration for remaining on-premises customers.
The Atlassian Story
The Breakthrough Moment
Mike Cannon-Brookes and Scott Farquhar founded Atlassian in Sydney in 2002 bootstrapped with credit cards, built Jira and Confluence ecosystem reaching $50B+ NASDAQ valuation
Original Mission
"Unleash the potential of every team"
Founders
Recent Activity
View all →Code Reviewer already knew the rules. We gave it history. Rovo Dev Code Reviewer catches PR issues related to code bug, code design, code readability, maintenance, testing, etc. It works well. But we saw an opportunity to take it further: to give it something closer to the institutional memory that experienced reviewers build over time, […] The post Improving Code Reviewer with Atlassian PR Context appeared first on Inside Atlassian .
Why organic adoption beat top-down mandates at one of America's largest restaurant chains The post How Wendy’s turned everyday challenges into enterprise-wide transformation appeared first on Inside Atlassian .
Ever wondered what’s possible when you connect service management, knowledge, and AI on a single platform? Meet Neta, the proprietary software platform for energy and utilities of Engineering Group (ENG) ENG is a global Digital Transformation Company with more than 14,000 employees across 50+ subsidiaries in 21 countries. Neta is supported by a dedicated team […] The post How switching to Jira Service Management and Rovo helped Neta cut ticket escalations by 35% appeared first on Inside Atlassian .
We improved across the board — and our Vision and Innovation scores tell a bigger story about where SPM is heading. We’re proud to share that Atlassian has been recognized as a Strong Performer in The Forrester Wave™: Strategic Portfolio Management Tools, Q2 2026. But the placement is only part of the story.We have evolved […] The post Atlassian named a Strong Performer in The Forrester Wave™: Strategic Portfolio Management Tools, Q2 2026 appeared first on Inside Atlassian .
We’re excited to announce that immutable tags are now available for the Bitbucket Packages container registry. With immutable tags, workspace admins can set container image tags from being overwritten, moved, or modified after they’re first pushed. Tags are how your team refers to container images, but by default they’re mutable: anyone with push access can point an […] The post Prevent container image overwrites with immutable tags in Bitbucket Packages appeared first on Inside Atlassian .
A 102-year-old co-op with 5,200 stores shares hard-won lessons from rolling out Jira Service Management — from Salesforce integration to automation wins and pitfalls to avoid. The post How Ace Hardware Modernized IT with Jira Service Management appeared first on Inside Atlassian .
In December, we shared our plans to introduce pricing for self-hosted runners. You told us loud and clear that a free option matters. Today, as Premium Runners become generally available, we are happy to share that we will continue to have a free tier, which includes the use of up to 100 self-hosted runners as […] The post Premium self-hosted runners are generally available appeared first on Inside Atlassian .
Loom resolved over 80% of support inquiries with AI and reduced the likelihood of churn by 11% – transforming support into a growth driver. Executive Summary Loom didn’t just improve support — they proved better experiences drive retention and growth. Challenge: Loom needed to scale support for millions of users without adding headcount, while reducing […] The post How Loom turns customer support into a driver of business growth with Atlassian Customer Service Management appeared first on Inside Atlassian .
Atlassian's use AI to design and build every day, but AI tools are only as good as the context they have. We translated the Atlassian Design System’s documentation content into machine-readable schema files to deliver context to agents using ADS MCP, Skills and more to improve their accuracy and generation speed while reducing AI token costs. The post Teaching AI to speak our design language appeared first on Inside Atlassian .
LLMs have become a core tool in every app developer’s stack, powering features that feel almost magical. Users can query data with natural language, summarize long issue threads, and get smart, contextual suggestions, in an instant. Just a few years ago, these features would have been cumbersome or even impossible for developers to build. AI […] The post Build AI-powered Forge apps with Atlassian-hosted LLMs appeared first on Inside Atlassian .
Flaky tests and stale feature flags drain engineering time quietly. Here is how Atlassian's engineering team uses AI agents in Jira to automate both. The post How We Cut up to 80% of Engineering “Chores” Using AI Agents in Jira appeared first on Inside Atlassian .
How a modernized IT Ops team cut alert noise, slashed ITSM costs by 37%, and built a fully connected Ops platform that traces change and reclaims on-call sanity. The learnings in this blog post are based on the session, “From alert noise to action: How 24 Hour Fitness modernized IT Ops with Jira Service Management”, […] The post From alert noise to action: How 24 Hour Fitness transformed IT operations with Jira Service Management and Rovo Ops appeared first on Inside Atlassian .
Company Timeline
Major milestones in Atlassian's journey
Leadership Team
Meet the leaders behind Atlassian
Lisa Davis
Lisa Davis serves as Chief Product Officer at Atlassian, bringing extensive industry experience and leadership.
Richard Lee
Richard Lee serves as Chief Marketing Officer at Atlassian, bringing extensive industry experience and leadership.
Lisa Smith
Lisa Smith serves as Chief Financial Officer at Atlassian, bringing extensive industry experience and leadership.
Robert Johnson
Robert Johnson serves as VP of Engineering at Atlassian, bringing extensive industry experience and leadership.
Emily Taylor
Emily Taylor serves as VP of Sales at Atlassian, bringing extensive industry experience and leadership.
William Brown
William Brown serves as Chief Executive Officer at Atlassian, bringing extensive industry experience and leadership.
David Lee
David Lee serves as Chief Technology Officer at Atlassian, bringing extensive industry experience and leadership.
Emily Anderson
Emily Anderson serves as Chief Operating Officer at Atlassian, bringing extensive industry experience and leadership.
Key Differentiators
Market Leader
Atlassian is recognized as a market leader in the Productivity & Collaboration sector, demonstrating strong industry presence and customer trust.
Enterprise Scale
With $5.215B in revenue, Atlassian operates at enterprise scale with proven market validation.
Large Customer Base
Serves 300K, showing strong market traction and customer satisfaction.
Top 10 Ranked
Ranked #4 in the Productivity & Collaboration category, among the industry's best.
Frequently Asked Questions
Estimated Visibility Trend (Beta)
Simulated 8-week rolling score
Based on estimated brand signals. Historical tracking coming soon.
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