Brand Intelligence Graph
Company Overview
About Miro
Miro is a cloud-based visual collaboration platform providing an infinite online whiteboard where distributed teams can brainstorm, plan, design, and collaborate in real time using sticky notes, diagrams, flowcharts, frames, and interactive templates. Founded in 2011 in Perm, Russia (originally as RealtimeBoard) and now headquartered in San Francisco, Miro has raised over $470 million at a $17.5 billion valuation and serves over 60 million users at 99% of Fortune 100 companies.
Business Model & Competitive Advantage
Miro's platform provides the digital equivalent of a physical whiteboard room for remote and hybrid teams — its infinite canvas approach allows teams to capture ideas visually, run workshops, create mind maps, do design sprints, build product roadmaps, and run retrospectives in a format that preserves spatial context better than document-based tools. Pre-built templates for popular frameworks (Business Model Canvas, OKR planning, Agile retrospectives, user story mapping) reduce setup time for common collaborative activities.
Competitive Landscape 2025–2026
In 2025, Miro has expanded beyond its visual collaboration core into a broader product development and innovation workspace — Miro Intelligent Canvas uses AI to generate content, summarize sticky notes into structured documents, and automate repetitive diagram creation. The company has also added Miro Talktrack (asynchronous video) and Miro Circles (private collaborative spaces) for enterprise team use. Miro competes with FigJam (Figma), Lucidchart, Microsoft Whiteboard, and Mural for visual collaboration market share. The company's 2025 strategy emphasizes enterprise expansion, AI-powered collaboration automation, and deepening integrations with Jira, Asana, Slack, and Microsoft 365 as the central visual workspace in the modern productivity stack.
The Miro Story
The Breakthrough Moment
Andrey Khusid and Oleg Shardin founded Miro (originally RealtimeBoard) in Perm, Russia in 2011 as online collaborative whiteboard platform for visual collaboration and brainstorming including infinite canvas, templates, sticky notes, frameworks, integrations with Zoom and Slack reaching 50M+ users with Series C $400M at $17.5B valuation for remote and distributed teams
Original Mission
"Empower teams to create together"
Founders
Recent Activity
View all →Company Timeline
Major milestones in Miro's journey
Leadership Team
Meet the leaders behind Miro
James Taylor
James Taylor serves as Chief Technology Officer at Miro, bringing extensive industry experience and leadership.
Jessica Lee
Jessica Lee serves as Chief Operating Officer at Miro, bringing extensive industry experience and leadership.
Robert Smith
Robert Smith serves as Chief Marketing Officer at Miro, bringing extensive industry experience and leadership.
Patricia Brown
Patricia Brown serves as VP of Sales at Miro, bringing extensive industry experience and leadership.
Robert Martinez
Robert Martinez serves as Chief Product Officer at Miro, bringing extensive industry experience and leadership.
Robert Brown
Robert Brown serves as Chief Executive Officer at Miro, bringing extensive industry experience and leadership.
Key Differentiators
Strong Challenger
Miro is an established challenger with significant market presence and competitive offerings in Product Management.
Massive User Base
Trusted by 60M worldwide, demonstrating broad market appeal and proven reliability.
Top 10 Ranked
Ranked #10 in the Product Management category, among the industry's best.
Frequently Asked Questions
Estimated Visibility Trend (Beta)
Simulated 8-week rolling score
Based on estimated brand signals. Historical tracking coming soon.
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