Twilio logo

Twilio(TWLO)

Leader#7 in Sales & Revenue

NYSE-listed (TWLO) cloud communications API at $4.17B revenue with SMS, voice, WhatsApp, and Segment CDP; competing with Vonage and MessageBird as the developer-first platform for 320,000+ customer account engagement.

Best for: CPaaSMarket leader
90
AI Score
Grade A
AI Visibility Score (Beta)
Sales & RevenueCPaaSTWLOWebsiteUpdated September 2026

Company Overview

About Twilio

Twilio is a San Francisco-based cloud communications platform — providing APIs for SMS, voice calls, WhatsApp, email, and video — enabling companies to embed communications capabilities directly into their applications without building telecommunications infrastructure. Listed on NYSE (NYSE: TWLO), Twilio was founded in 2008 by Jeff Lawson, Evan Cooke, and John Wolthuis and generated $4.17 billion in revenue in fiscal year 2024, serving 320,000+ active customer accounts including Airbnb, Uber, Netflix, and Walmart as the dominant developer-first communications API platform.

Business Model & Competitive Advantage

Twilio's product portfolio has expanded from messaging APIs to a comprehensive customer engagement platform: Twilio Programmable SMS/Voice/Email (the original developer APIs), Twilio Segment (customer data platform, acquired 2020 for $3.2 billion), Twilio Flex (programmable contact center), Twilio SendGrid (email delivery, acquired 2019 for $3 billion), and Twilio Engage (customer data activation for marketing). The developer-centric model — with per-message, per-minute pricing and extensive documentation — enabled Twilio's bottom-up adoption across startups and enterprises building communications into their products rather than buying standalone communication tools.

Competitive Landscape 2025–2026

In 2025, Twilio (NYSE: TWLO) competes in the cloud communications market with Vonage (Ericsson-acquired), MessageBird (European communications API), and Bandwidth (NASDAQ: BAND, enterprise communications) for communications API spending, while Twilio Segment competes with Salesforce CDP and Hightouch for customer data platform. Twilio's 2022-2024 period included significant restructuring — multiple rounds of layoffs totaling 35%+ of workforce and divestitures — to improve profitability after the 2021 growth-at-all-costs era. The 2025 strategy focuses on profitable growth rather than top-line expansion, consolidating the communications and CDP platforms into the Twilio Customer Engagement Platform, and building AI-powered communications intelligence (CustomerAI) that uses behavioral data to optimize when and how companies communicate with customers.

Founded
2008
Headquarters
San Francisco, California
Revenue
$4.17B
Curated content • Fact-checked and verified

The Twilio Story

San Francisco, California
Founded by Jeff Lawson (2008 Y Combinator cloud communications platform APIs messaging voice video)

The Breakthrough Moment

Jeff Lawson, Evan Cooke, and John Wolthuis created Twilio in San Francisco in 2008 through Y Combinator as cloud communications platform with APIs for messaging, voice, and video including SMS and WhatsApp with SendGrid acquisition and Segment CDP before IPO 2016 as customer engagement platform providing programmable communications with developer-first approach

Original Mission

"Fuel future communications"

Founders

Jeff Lawson (2008 Y Combinator cloud communications platform APIs messaging voice video)

Recent Activity

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Bring your own LLM (BYO LLM) lets you choose the large language model powering your AI agents rather than accepting whatever your platform ships with.

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Build a Video Chat App with ASP.NET Core and Angular using Twilio Video

Build a real-time group video chat app with ASP.NET Core, Angular, and Twilio Programmable Video. Mint access tokens, list rooms, and push live updates with SignalR on current .NET and Angular.

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4 must-ask questions before you delegate to your AI agent

Before you automate a task with AI, run it through these questions. Because customers draw the line when it comes to money, health, and signatures.

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When AI takes the wheel: The rise of invisible identity intelligence in 2026

Secure your platform in the AI era with continuous identity intelligence. Learn how.

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How to disclose AI to customers without killing the conversation

Teams worry that telling customers they're talking to AI will hurt engagement. Not true. Learn what to say, when, and what to avoid instead.

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Complete guide to sending email to Google: Rules, signals & setup

Learn how Google filters incoming email: SPF, DKIM, DMARC requirements, spam rate thresholds, and how to use Google Postmaster Tools to protect deliverability.

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Build a Video API with Twilio Programmable Video, Node.js, TypeScript, and Express

Learn how to create and manage video chat rooms programmatically using Twilio Programmable Video and Node.js.

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How to Confirm Phone Number Ownership with Lookup Identity Match in PHP

Send details like name, address, or date of birth and the Identity Match API will tell you if they match a provided phone number. Reduce fraud and verify identities quickly in PHP.

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Your customers don't hate AI — they hate you lying about it

81% of brands say their AI identifies itself. Only 22% of consumers agree. Learn why the gap exists and how to close it.

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How to Confirm Phone Number Ownership with Lookup Identity Match

Send details like name, address, or date of birth and the Identity Match API will tell you if they match a provided phone number. Reduce fraud and verify identities quickly.

blog_post
How to Approve Real Users and Block Fake Accounts at Sign Up with Lookup and Verify in PHP

Learn how to collect a user's name and phone number and conduct a multi-step orchestrated identity verification flow with Twilio's Lookup API.

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How to Use Svelte and Go to Build a Video Chat App

Build a real-time video chat app with Svelte 5, Vite, and Go using the Twilio Video API.

Company Timeline

Major milestones in Twilio's journey

4
Total Events
1
Acquisitions
1
Product Launches

Leadership Team

Meet the leaders behind Twilio

Richard Anderson

VP of Sales

Richard Anderson serves as VP of Sales at Twilio, bringing extensive industry experience and leadership.

Jessica Martinez

Chief Executive Officer

Jessica Martinez serves as Chief Executive Officer at Twilio, bringing extensive industry experience and leadership.

Emily Williams

VP of Engineering

Emily Williams serves as VP of Engineering at Twilio, bringing extensive industry experience and leadership.

Alex Davis

Chief Technology Officer

Alex Davis serves as Chief Technology Officer at Twilio, bringing extensive industry experience and leadership.

Emily Anderson

Chief Operating Officer

Emily Anderson serves as Chief Operating Officer at Twilio, bringing extensive industry experience and leadership.

Emily Moore

Chief Financial Officer

Emily Moore serves as Chief Financial Officer at Twilio, bringing extensive industry experience and leadership.

Lisa Taylor

Chief Marketing Officer

Lisa Taylor serves as Chief Marketing Officer at Twilio, bringing extensive industry experience and leadership.

Key Differentiators

Market Leader

Twilio is recognized as a market leader in the Customer Engagement & Success sector, demonstrating strong industry presence and customer trust.

Enterprise Scale

With $4.17B in revenue, Twilio operates at enterprise scale with proven market validation.

Top 10 Ranked

Ranked #7 in the Customer Engagement & Success category, among the industry's best.

Frequently Asked Questions

Estimated Visibility Trend (Beta)

Simulated 8-week rolling score

90
→ Stable

Based on estimated brand signals. Historical tracking coming soon.

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