Jotform logo

Jotform

Leader

SF bootstrapped online form builder at $144.9M revenue Oct 2024 with zero VC funding across 18 years; 650+ employees serving 500K+ customers competing with Typeform and Google Forms for no-code data collection and workflow automation.

85
AI Score
Grade A↑ Trending
AI Visibility Score (Beta)
Customers
500K

Company Overview

About Jotform

Jotform is a San Francisco-based online form builder and workflow automation platform — fully bootstrapped and privately held with zero venture capital funding — generating $144.9 million in annual revenue as of October 2024 (up from $84 million in 2022), serving 500,000+ customers and 25 million users from individual creators and small businesses to Fortune 500 enterprises, with 650+ employees across 8 offices in 5 countries. Founded in 2006 by Aytekin Tank, Jotform has never accepted external funding in its 18-year operating history and remains fully profitable — a rare and celebrated example of bootstrapped sustainability in the SaaS software market. Jotform provides a no-code form creation platform with drag-and-drop form building, workflow automation (Jotform Workflows), payment collection (Stripe, PayPal, Square integrations), e-signature (Jotform Sign), team collaboration, and AI-powered form features.

Business Model & Competitive Advantage

Jotform's product architecture serves the full lifecycle from data collection to workflow processing: forms built in Jotform's visual editor (300+ templates, conditional logic, custom branding) collect responses that trigger Jotform Workflows (automated actions when form responses arrive — routing approvals, sending notifications, creating records in connected systems), Jotform Tables (a spreadsheet and database view of collected responses), and Jotform Reports (automated PDF reports generated from form data). The payment integration (embedding Stripe or PayPal payment collection directly in forms for registration fees, donations, invoices, and e-commerce orders) creates the end-to-end data-collection-to-payment workflow for the small businesses, nonprofits, and educational institutions that represent Jotform's core customer segments. The e-signature product (Jotform Sign, digital document signing workflow for contracts, releases, permission slips) extends the platform into the document management use case beyond form-based data collection.

Competitive Landscape 2025–2026

In 2025, Jotform (private, bootstrapped) competes in the online form builder, no-code data collection, and workflow automation market with Typeform (online forms with conversational UI, $135M raised at $1.1B valuation), Google Forms (free, integrated with Google Workspace), and Airtable (database-first forms with relational records, $1.36B raised at $11B valuation) for SMB and enterprise form and data collection workflow adoption. Jotform's bootstrapped profitability at $144.9 million ARR is exceptional — most SaaS companies at that revenue scale have raised $50-200M and operate at a loss pursuing growth. The no-VC model enables Jotform to make product decisions based on customer value rather than investor growth metrics, contributing to the high customer satisfaction scores (G2 Leader in Online Form Builder, 4.7/5 average). The 2025 strategy focuses on AI-powered form creation (generating complete forms from text descriptions using Jotform AI), growing the enterprise segment with SSO and advanced workflow features, and expanding Jotform Sign as a DocuSign alternative for the existing 500,000+ customer base.

Founded
2006
Revenue
$144.9M
Customers
500K
Curated content • Fact-checked and verified

Recent Activity

View all →
blog_post
How to create a form in Smartsheet

Smartsheet is a cloud-based work management platform that lets you plan, manage, and analyze projects. As well as offering AI-powered spreadsheet capabilities, it also offers the ability to use forms whether you’re collecting requests, intaking data, or processing updates.  In this article...

blog_post
7 best Fluent Forms alternatives in {! YEAR !}

Jotform Gravity Forms WPForms Google Forms Microsoft Forms Typeform Formidable Forms Fluent Forms positions itself as “the fastest WordPress form builder,” and it has a solid argument for claiming that title. It’s impressively lightweight and quicker to load than many compe...

blog_post
5 reasons your gym needs a custom app to boost member retention

For gym owners, long-term business success isn’t just about getting people through the door it’s about building lasting relationships with them. While a great facility and top-tier equipment are essential, the most successful gyms are those that create a seamless, integrated customer experience fo...

blog_post
How Diversified Insurance Brokers saves an immeasurable amount of time with Jotform

As an insurance broker specializing in life insurance, disability, and annuities, Diversified Insurance Brokers has found a unique but important niche in helping families plan for college. By leveraging insurance products to protect assets from FAFSA calculations, DIB created a high-demand service ...

blog_post
Digital patient intake for dental practices: How to reduce wait times and improve the new-patient experience

The new-patient experience at most dental practices begins the same way it did 30 years ago: a clipboard, a stack of paper forms, and 15 minutes in the waiting room before care can start. That experience has not just aged poorly, it actively works against the first impression your practice wants...

blog_post
Webinar: Rebuilding student registration at Chautauqua Elementary

When was the last time everyone involved in your student registration process said it was easy? An out-of-date data-collection system doesn’t just waste time it creates errors, frustrates the people you serve, and burns out the staff managing it. Join our webinar on June 11 at 11 a.m. (PDT) ...

blog_post
How to embed Trustpilot reviews on WordPress

According to a 2026 BrightLocal consumer review survey, 41 percent of consumers say they always read reviews when vetting businesses a 12 percent increase from 2025. As more people look for proof that your business delivers, you might as well put that proof front and center by embedding revie...

blog_post
5 best apps for contractors to find work ({! YEAR !})

Jotform Apps Contractor Foreman Procore Jobber Joist For contractors and trades professionals, finding steady work is only part of the challenge. Juggling jobsites, managing clients, and keeping crews moving can make day-to-day operations feel like constant firefighting.  ...

blog_post
How to embed Trustpilot reviews on Wix

Positive customer reviews build trust with potential customers by showing the value of your company’s products or services. But if you want to display Trustpilot reviews on your Wix website, you’ll need a workaround.  Wix doesn’t have a built-in feature for automatically pulling in Tru...

blog_post
Visit Jotform at the ISTELive 26 and 2026 ASCD Annual Conference in Orlando

The brightest minds in education will gather in Orlando, Florida, this summer for the ISTELive and ASCD Annual Conference. Jotform will be there too, and we’d love for you to join us as our guest.  Best of all, you can attend for free. We’re excited to offer complimentary expo-only badge...

blog_post
How Boris Tsibelman builds seamless lead-to-sale systems with Jotform

Amid automation and system design, Boris Tsibelman focuses on one simple goal: making business processes feel effortless. Through his company Axis Consulting, he helps businesses transform fragmented tools into cohesive, high-performing workflows where every step from lead capture to closed sale ...

blog_post
7 best apps for tattoo artists in {! YEAR !} (for booking, design, and client management)

Jotform Bookedin Tattoodo Procreate Tattoo Studio Pro Adobe Illustrator Booksy As a tattoo artist who spends hours or even days on custom pieces and back-to-back sessions, time is one of your most valuable assets. But issues such as double bookings, last-minute cancellation...

Key Differentiators

Market Leader

Jotform is recognized as a market leader in the Productivity & Collaboration sector, demonstrating strong industry presence and customer trust.

Growth Stage

Jotform has achieved $144.9M in revenue, demonstrating strong product-market fit.

Large Customer Base

Serves 500K, showing strong market traction and customer satisfaction.

Frequently Asked Questions

Estimated Visibility Trend (Beta)

Simulated 8-week rolling score

85
↑ Trending

Based on estimated brand signals. Historical tracking coming soon.

Similar Brands

Browser Use logo

Browser Use

Developer Tools
B2bDeveloper ToolsPlatformSaasStartup

Browser Use is an open-source project that provides a Python library allowing AI agents and large language models to control web browsers as a tool. The library sits between LLM APIs and browser autom

Figma logo

Figma

Design & Creative Tools
B2bCollaborationEnterpriseGlobalProductivitySaas

Figma is a San Francisco-based collaborative web-based product design platform that has become the dominant tool for UI/UX designers and product teams — enabling real-time multi-user collaboration on

LaunchDarkly logo

LaunchDarkly

Product Management
AutomationB2bEnterpriseProductivityProject ManagementSaasCollaboration

LaunchDarkly is a feature management and experimentation platform enabling software development teams to release features safely through feature flags, progressive rollouts, and A/B testing — without

Microsoft Teams logo

Microsoft Teams

Productivity & Collaboration
B2bCollaborationEnterpriseFortune500GlobalMessagingProductivityPublicSaasVideo Conferencing

Microsoft Teams is Microsoft's enterprise collaboration hub within Microsoft 365 — integrating workplace messaging (chat channels and direct messages), video conferencing, file storage (SharePoint and

Slack logo

Slack

Productivity & Collaboration
B2bCollaborationCommunicationGlobalProductivitySaasPublic

Slack is a San Francisco-based team collaboration and communication platform — acquired by Salesforce (NYSE: CRM) in 2021 for $27.7 billion — providing organizations with channel-based messaging, dire

Atlassian logo

Atlassian

Productivity & Collaboration
B2bCollaborationEnterpriseGlobalPlatformProductivityPublicSaas

Atlassian Corporation is a Sydney, Australia-founded, San Francisco-headquartered enterprise collaboration software company — listed on NASDAQ (NASDAQ: TEAM) — providing software development teams and

Compare Jotform with Competitors

Side-by-side AI visibility scores, platform breakdown, and market position.

For Jotform

Claim This Profile

Are you from Jotform? Claim your profile to see full AI mention excerpts, get weekly visibility change alerts, and optimize how AI systems describe your brand.

Claim Jotform Profile →
For competitors & analysts

Track AI Visibility in Real Time

Monitor how ChatGPT, Gemini, Perplexity, and Claude mention Jotform vs competitors. Get alerts when AI recommendations shift.

Start Free Tracking →