Company Overview
About Fullcast
Fullcast is a revenue operations platform providing B2B go-to-market teams with territory design, quota modeling, sales capacity planning, and headcount allocation tools — automating the annual GTM planning cycle that revenue operations teams typically execute in disconnected spreadsheets across weeks of revision cycles. Founded and serving revenue operations leaders at mid-market and enterprise technology companies, Fullcast integrates with Salesforce CRM to maintain territory and quota assignments as a live system rather than static annual spreadsheet snapshots that become outdated as reps join, leave, and accounts change throughout the year.
Business Model & Competitive Advantage
Fullcast's core capability is dynamic territory management: the platform maps accounts to territories based on configurable attributes (geographic region, industry vertical, company size, named account lists) and automatically reassigns accounts when reps turn over, territories are split or merged, or new market segments are defined mid-year. The quota modeling layer runs scenario analysis on different quota distributions — analyzing quota-to-capacity ratios, attainment probability by rep segment, and year-over-year growth expectations — providing revenue leaders with data-driven quota setting rather than top-down percentage increases applied uniformly. The headcount planning module connects hiring plans to territory capacity, identifying coverage gaps that require new hires before they impact quota attainment.
Competitive Landscape 2025–2026
In 2025, Fullcast competes in the revenue operations and sales performance management market with Varicent (enterprise incentive compensation and territory management), Xactly (NASDAQ: XCLY, incentive compensation), and Salesforce Maps (native Salesforce territory management) for GTM planning automation. Revenue operations as a function has grown rapidly since 2018 — the consolidation of sales ops, marketing ops, and customer success ops into unified RevOps teams created demand for tools that span the full GTM operating model. Fullcast's 2025 strategy focuses on deepening Salesforce integration for real-time territory data synchronization, adding AI-powered territory carving that optimizes territory balance across multiple equity dimensions simultaneously, and building the cross-functional planning workflow connecting Sales, Finance, and People teams in annual planning cycles.
Open Positions
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Key Differentiators
Emerging Innovator
Fullcast is an emerging player bringing innovative solutions to the Sales & Revenue Operations market.
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