Brand Intelligence Graph
Company Overview
About CleverTap
CleverTap is a Mumbai-based customer engagement and retention platform — backed with $356 million raised including a $105 million Series D in May 2022 at a $1.7 billion valuation — providing mobile-first brands with a unified system for user segmentation, omnichannel campaign orchestration (push notifications, in-app messages, email, SMS, WhatsApp, web push), predictive analytics, and product analytics that closes the loop between user behavior data and personalized marketing action. Founded in 2013 by Sunil Thomas, Anand Jain, and Suresh Kondamudi, CleverTap serves 2,000+ companies including Sony, Domino's India, Vodafone, and Gojek with enterprise customer engagement infrastructure for mobile and digital products in high-growth markets.
Business Model & Competitive Advantage
CleverTap's technical differentiation is the real-time segmentation engine that processes behavioral events (app opens, purchases, content views, search queries) as they occur and immediately updates segment membership — enabling campaigns to fire within milliseconds of a qualifying action rather than after overnight batch processing. The TesseractDB (CleverTap's purpose-built time-series event database) stores unlimited historical user events without sampling, providing the complete behavioral history that predictive models require to calculate churn probability, LTV, and purchase propensity at the individual user level. The Journeys campaign builder enables complex multi-step lifecycle campaigns with A/B test nodes, time delays, and channel preference routing — replacing the manual campaign assembly that marketing teams previously did in separate tools.
Competitive Landscape 2025–2026
In 2025, CleverTap competes in the mobile customer engagement and marketing automation market with Braze (NASDAQ: BRZE, US mobile engagement leader, $534M raised), MoEngage (customer engagement platform, $77M raised), and Insider (multi-channel marketing platform, $167M raised at $1.22B valuation) for enterprise mobile app engagement spending. CleverTap's geographic positioning — deep penetration in India, Southeast Asia, Middle East, and Africa where mobile-first digital commerce dominates — differentiates it from US-centric competitors. The $1.7B unicorn valuation reflects the scale of the mobile engagement opportunity in high-growth markets. The 2025 strategy focuses on AI-powered campaign optimization (Clever.AI predicting optimal send times and channel selection), expanding the CDP (customer data platform) capabilities for first-party data consolidation, and growing North American enterprise revenue to complement APAC strength.
Recent Activity
View all →A chess grandmaster does not enter a match with a blank mind. Years of experience playing a multitude of opponents The post Two Brains Behind a Live 1:1 Decision: Why Customer Engagement Needs Both Memory and Reflexes first appeared on CleverTap .
A component-level walkthrough of the CleverAI™ stack: the per-user decisioning engine that ranks an action inside a single request, and The post Inside CleverAI™: The Technology Stack Behind Live 1:1 Personalization first appeared on CleverTap .
I. The Take That Doesn’t Cut Away The Bear is a show about a decorated fine-dining chef named Carmy “The The post What The Bear Reveals About Why Great AI Can Still Make Bad Decisions first appeared on CleverTap .
App gamification uses game mechanics such as points, streaks, challenges, progress tracking, rewards, and leaderboards to make everyday app interactions The post What Is App Gamification? 14 Examples, Strategies, and Best Practices first appeared on CleverTap .
Interactive emails make it easier for subscribers to engage with content or complete actions without navigating away from their inbox. The post How to Create Interactive Emails: 12 Types and Examples first appeared on CleverTap .
For a growth team, the week can start to feel like a loop. Build the segment. Create the offer matrix. The post From Assisted to Autonomous: The Path to Trusted AI Decisioning in Customer Engagement first appeared on CleverTap .
Triggered emails are behavior-driven communications sent in response to specific customer actions or events rather than on a fixed schedule. The post What Are Triggered Emails? A Guide for Marketers first appeared on CleverTap .
Cohort analysis groups users who share a common starting point or behavior and tracks how their behavior changes over time. The post What Is Cohort Analysis? Types, Examples & How to Conduct It first appeared on CleverTap .
Customer lifetime value (CLV) is the total revenue a business can expect to generate from a customer throughout their entire relationship with the company. The post What is Customer Lifetime Value (CLV)? 14 Strategies to Improve It + Calculator first appeared on CleverTap .
Cyber Monday is no longer Black Friday’s digital after-party. Today, it’s the single biggest revenue moment of the holiday season. The post Crack the Cyber Monday Code: 20 Marketing Ideas That Work first appeared on CleverTap .
President’s Day, the third Monday in February, has become one of the year’s most significant U.S. shopping events. An estimated The post 20+ Best President’s Day Emails and Subject Lines to Increase Holiday Engagement first appeared on CleverTap .
As customer expectations continue to rise, brands are under increasing pressure to deliver personalized, timely, and impactful interactions across channels. The post Braze vs MoEngage: Which Is the Better Choice for Your Business? first appeared on CleverTap .
Key Differentiators
Emerging Innovator
CleverTap is an emerging player bringing innovative solutions to the Customer Engagement & Success market.
Top 10 Ranked
Ranked #10 in the Customer Engagement & Success category, among the industry's best.
Frequently Asked Questions
Estimated Visibility Trend (Beta)
Simulated 8-week rolling score
Based on estimated brand signals. Historical tracking coming soon.
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