Company Overview
About CleverTap
CleverTap is a Mumbai-based customer engagement and retention platform — backed with $356 million raised including a $105 million Series D in May 2022 at a $1.7 billion valuation — providing mobile-first brands with a unified system for user segmentation, omnichannel campaign orchestration (push notifications, in-app messages, email, SMS, WhatsApp, web push), predictive analytics, and product analytics that closes the loop between user behavior data and personalized marketing action. Founded in 2013 by Sunil Thomas, Anand Jain, and Suresh Kondamudi, CleverTap serves 2,000+ companies including Sony, Domino's India, Vodafone, and Gojek with enterprise customer engagement infrastructure for mobile and digital products in high-growth markets.
Business Model & Competitive Advantage
CleverTap's technical differentiation is the real-time segmentation engine that processes behavioral events (app opens, purchases, content views, search queries) as they occur and immediately updates segment membership — enabling campaigns to fire within milliseconds of a qualifying action rather than after overnight batch processing. The TesseractDB (CleverTap's purpose-built time-series event database) stores unlimited historical user events without sampling, providing the complete behavioral history that predictive models require to calculate churn probability, LTV, and purchase propensity at the individual user level. The Journeys campaign builder enables complex multi-step lifecycle campaigns with A/B test nodes, time delays, and channel preference routing — replacing the manual campaign assembly that marketing teams previously did in separate tools.
Competitive Landscape 2025–2026
In 2025, CleverTap competes in the mobile customer engagement and marketing automation market with Braze (NASDAQ: BRZE, US mobile engagement leader, $534M raised), MoEngage (customer engagement platform, $77M raised), and Insider (multi-channel marketing platform, $167M raised at $1.22B valuation) for enterprise mobile app engagement spending. CleverTap's geographic positioning — deep penetration in India, Southeast Asia, Middle East, and Africa where mobile-first digital commerce dominates — differentiates it from US-centric competitors. The $1.7B unicorn valuation reflects the scale of the mobile engagement opportunity in high-growth markets. The 2025 strategy focuses on AI-powered campaign optimization (Clever.AI predicting optimal send times and channel selection), expanding the CDP (customer data platform) capabilities for first-party data consolidation, and growing North American enterprise revenue to complement APAC strength.
Open Positions
Reddit Discussions
Key Differentiators
Emerging Innovator
CleverTap is an emerging player bringing innovative solutions to the Customer Engagement & Success market.
Growth Stage
CleverTap has achieved $356M in revenue, demonstrating strong product-market fit.
Top 10 Ranked
Ranked #10 in the Customer Engagement & Success category, among the industry's best.
Frequently Asked Questions
Not So Random Others
Zeffy
Zeffy is a Montreal-based fundraising platform for nonprofit organizations that charges zero platform fees on donations — asking donors to optionally contribute a tip to cover Zeffy's operating costs
Oda Studio
Oda Studio is a United States-based AI-powered interior design platform — backed by Y Combinator (W20) — providing homebuyers, renters, and design enthusiasts with AI tools to discover their personal
Cursor
Cursor is an AI-powered code editor built on Visual Studio Code that integrates advanced language models to provide intelligent code completion, generation, debugging, and refactoring capabilities dir
Kindful
Kindful is a donor management and fundraising platform designed for nonprofit organizations to manage relationships, track donations, and execute fundraising campaigns. The company serves small to mid
Armilla AI
Armilla AI is a third-party AI quality assurance and warranty company that evaluates AI models for organizations deploying AI in regulated or high-stakes contexts — assessing models against EU AI Act
Campfire
Campfire is a United States-based AI-native enterprise resource planning (ERP) company — backed by Y Combinator (S23) with $38.5 million raised including a $35 million Series A led by Accel in June 20
Compare CleverTap with Competitors
Side-by-side AI visibility scores, platform breakdown, and market position.
Claim This Profile
Are you from CleverTap? Claim your profile to see full AI mention excerpts, get weekly visibility change alerts, and optimize how AI systems describe your brand.
Claim CleverTap Profile →Track AI Visibility in Real Time
Monitor how ChatGPT, Gemini, Perplexity, and Claude mention CleverTap vs competitors. Get alerts when AI recommendations shift.
Start Free Tracking →