Brand Intelligence Graph
Company Overview
About CleverTap
CleverTap is a Mumbai-based customer engagement and retention platform — backed with $356 million raised including a $105 million Series D in May 2022 at a $1.7 billion valuation — providing mobile-first brands with a unified system for user segmentation, omnichannel campaign orchestration (push notifications, in-app messages, email, SMS, WhatsApp, web push), predictive analytics, and product analytics that closes the loop between user behavior data and personalized marketing action. Founded in 2013 by Sunil Thomas, Anand Jain, and Suresh Kondamudi, CleverTap serves 2,000+ companies including Sony, Domino's India, Vodafone, and Gojek with enterprise customer engagement infrastructure for mobile and digital products in high-growth markets.
Business Model & Competitive Advantage
CleverTap's technical differentiation is the real-time segmentation engine that processes behavioral events (app opens, purchases, content views, search queries) as they occur and immediately updates segment membership — enabling campaigns to fire within milliseconds of a qualifying action rather than after overnight batch processing. The TesseractDB (CleverTap's purpose-built time-series event database) stores unlimited historical user events without sampling, providing the complete behavioral history that predictive models require to calculate churn probability, LTV, and purchase propensity at the individual user level. The Journeys campaign builder enables complex multi-step lifecycle campaigns with A/B test nodes, time delays, and channel preference routing — replacing the manual campaign assembly that marketing teams previously did in separate tools.
Competitive Landscape 2025–2026
In 2025, CleverTap competes in the mobile customer engagement and marketing automation market with Braze (NASDAQ: BRZE, US mobile engagement leader, $534M raised), MoEngage (customer engagement platform, $77M raised), and Insider (multi-channel marketing platform, $167M raised at $1.22B valuation) for enterprise mobile app engagement spending. CleverTap's geographic positioning — deep penetration in India, Southeast Asia, Middle East, and Africa where mobile-first digital commerce dominates — differentiates it from US-centric competitors. The $1.7B unicorn valuation reflects the scale of the mobile engagement opportunity in high-growth markets. The 2025 strategy focuses on AI-powered campaign optimization (Clever.AI predicting optimal send times and channel selection), expanding the CDP (customer data platform) capabilities for first-party data consolidation, and growing North American enterprise revenue to complement APAC strength.
Recent Activity
View all →Email marketing remains one of the most effective channels for driving customer engagement and revenue, generating an average return of The post 15 Email Marketing Mistakes Hurting Your Campaign Performance first appeared on CleverTap .
Sending an email does not guarantee it will land in the inbox. Mailbox providers like Gmail, Yahoo, and Outlook evaluate The post What Is Email Sender Reputation? How to Check and Improve It? first appeared on CleverTap .
Imagine you get a message saying, “Your streak ends tonight,” from a learning app, and another push notification with a The post Push Notification Automation: How It Works & Best Practices first appeared on CleverTap .
A customer completes KYC. Another receives a salary credit. A third pauses a loan application after checking the EMI calculator The post The Next Fintech Advantage: A GFF 2026 Perspective first appeared on CleverTap .
Quarterly Report filed 2026-08-04
Material Event filed 2026-08-03
Summer has traditionally been one of the busiest periods for the travel industry. In 2026, travelers are still eager to The post How Travel Apps Can Turn Summer Travel Intent Into Bookings and Loyalty? first appeared on CleverTap .
RFM analysis segments customers on recency, frequency, and monetary value can indicate customer engagement, retention, and customer lifetime value. The post What is RFM Analysis? Calculating RFM Score for Customer Segmentation first appeared on CleverTap .
Month over month measures performance changes from one month to the next. Learn how to calculate month over month (MoM) growth using our month over month calculator. The post How to Calculate Month Over Month (MoM) Growth [Calculator] first appeared on CleverTap .
Want to build an effective customer engagement strategy? Check out key takeaways from these engagement marketing examples that are changing the game. The post 12 Customer Engagement Examples That Drive Retention and Revenue first appeared on CleverTap .
Most apps bleed users fast, and the numbers prove it, as Day 1 retention averages just 26%. By Day 7, The post Mobile App Retention Strategies & Metrics: 12 Proven Ways to Reduce Churn first appeared on CleverTap .
Acquiring a new user is a victory, but it is still only the first step in building a sustainable business. The post 12 Customer Retention Strategies and Tactics to Reduce Churn and Drive Growth first appeared on CleverTap .
Key Differentiators
Emerging Innovator
CleverTap is an emerging player bringing innovative solutions to the Customer Engagement & Success market.
Top 10 Ranked
Ranked #10 in the Customer Engagement & Success category, among the industry's best.
Frequently Asked Questions
Estimated Visibility Trend (Beta)
Simulated 8-week rolling score
Based on estimated brand signals. Historical tracking coming soon.
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