Brand Intelligence Graph
Company Overview
About CleverTap
CleverTap is a Mumbai-based customer engagement and retention platform — backed with $356 million raised including a $105 million Series D in May 2022 at a $1.7 billion valuation — providing mobile-first brands with a unified system for user segmentation, omnichannel campaign orchestration (push notifications, in-app messages, email, SMS, WhatsApp, web push), predictive analytics, and product analytics that closes the loop between user behavior data and personalized marketing action. Founded in 2013 by Sunil Thomas, Anand Jain, and Suresh Kondamudi, CleverTap serves 2,000+ companies including Sony, Domino's India, Vodafone, and Gojek with enterprise customer engagement infrastructure for mobile and digital products in high-growth markets.
Business Model & Competitive Advantage
CleverTap's technical differentiation is the real-time segmentation engine that processes behavioral events (app opens, purchases, content views, search queries) as they occur and immediately updates segment membership — enabling campaigns to fire within milliseconds of a qualifying action rather than after overnight batch processing. The TesseractDB (CleverTap's purpose-built time-series event database) stores unlimited historical user events without sampling, providing the complete behavioral history that predictive models require to calculate churn probability, LTV, and purchase propensity at the individual user level. The Journeys campaign builder enables complex multi-step lifecycle campaigns with A/B test nodes, time delays, and channel preference routing — replacing the manual campaign assembly that marketing teams previously did in separate tools.
Competitive Landscape 2025–2026
In 2025, CleverTap competes in the mobile customer engagement and marketing automation market with Braze (NASDAQ: BRZE, US mobile engagement leader, $534M raised), MoEngage (customer engagement platform, $77M raised), and Insider (multi-channel marketing platform, $167M raised at $1.22B valuation) for enterprise mobile app engagement spending. CleverTap's geographic positioning — deep penetration in India, Southeast Asia, Middle East, and Africa where mobile-first digital commerce dominates — differentiates it from US-centric competitors. The $1.7B unicorn valuation reflects the scale of the mobile engagement opportunity in high-growth markets. The 2025 strategy focuses on AI-powered campaign optimization (Clever.AI predicting optimal send times and channel selection), expanding the CDP (customer data platform) capabilities for first-party data consolidation, and growing North American enterprise revenue to complement APAC strength.
Recent Activity
View all →When every channel is running its own clock, customers hop.  An average customer hops 9 channels to talk to a The post 12 Best Omnichannel Customer Engagement Platforms for Customer Retention and Growth first appeared on CleverTap .
The churn numbers on your OKRs aren’t exactly a sign of failing retention strategies; it’s a byproduct of diminishing engagement The post 10 Best Customer Retention Platforms for B2C Brands first appeared on CleverTap .
Customer retention is often associated with stronger profitability and long-term growth. But retaining customers also requires ongoing investment across lifecycle The post How to Calculate Customer Retention Cost (CRC): Formula, Examples, and Optimization Guide first appeared on CleverTap .
Quarterly Report filed 2026-05-05
In growth marketing, data has an expiration date. A user may become newly eligible for an offer or unlock a The post Data Warehouse Integration for the Agentic Era first appeared on CleverTap .
Material Event filed 2026-05-04
Proxy Statement filed 2026-04-23
OneSignal is a popular customer engagement platform known for its ease of use, fast setup, and generous free tier. It’s The post Top 10 OneSignal Alternatives & Competitors first appeared on CleverTap .
Every April, Thailand transforms into a vibrant stage of celebration, tradition, and commerce. Songkran, the Thai New Year, has long The post Songkran 2026: 6 Customer Engagement Strategies for E-Commerce Brands to Win Big first appeared on CleverTap .
Klaviyo is widely used by e-commerce and DTC brands for email and SMS marketing, offering automation flows, segmentation, and integrations The post Top 12 Klaviyo Competitors & Alternatives: In-Depth Comparison first appeared on CleverTap .
Braze has earned a strong reputation in the customer engagement space. It is recognized for its mobile-first, multi-channel engagement tools The post Top 12 Braze Competitors & Alternatives first appeared on CleverTap .
Marketing teams today are under pressure to do a lot more than send campaigns. They need a platform that can The post Insider One vs Agentforce Marketing (Previously Salesforce Marketing Cloud): Which Is Better? first appeared on CleverTap .
Key Differentiators
Emerging Innovator
CleverTap is an emerging player bringing innovative solutions to the Customer Engagement & Success market.
Top 10 Ranked
Ranked #10 in the Customer Engagement & Success category, among the industry's best.
Frequently Asked Questions
Estimated Visibility Trend (Beta)
Simulated 8-week rolling score
Based on estimated brand signals. Historical tracking coming soon.
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