Brand Intelligence Graph
Company Overview
About Scratchpad
Scratchpad is an AI-powered sales productivity workspace founded in 2019 and headquartered in San Francisco, providing Salesforce-connected tools that eliminate the manual data entry burden for account executives and sales teams. The company has raised $49.6 million across three rounds, including a $33 million Series B in January 2022 led by Craft Ventures with participation from Accel.
Business Model & Competitive Advantage
Scratchpad's core offering is a fast, flexible workspace that surfaces Salesforce data alongside AI-generated call notes, pipeline views, and deal scorecards—allowing reps to update fields, leave notes, and manage deals without switching between Salesforce tabs. Its AI call recorder and notetaker automatically capture and transcribe customer conversations, then use AI to analyze interactions and automatically update Salesforce fields based on what was discussed. The platform enforces sales methodologies including MEDDPICC, SPICED, and BANT by surfacing methodology completion scores and flagging missing qualification data.
Competitive Landscape 2025–2026
Scratchpad is used by tens of thousands of reps inside thousands of companies and is priced accessibly at $19–$49 per user per month, making it popular with mid-market and enterprise teams seeking Salesforce productivity gains without a full process overhaul. The platform competes with Groove by Clari and Momentum.io in the Salesforce productivity and activity capture space.
Key Differentiators
Strong Challenger
Scratchpad is an established challenger with significant market presence and competitive offerings in Sales & Revenue.
Frequently Asked Questions
Estimated Visibility Trend (Beta)
Simulated 8-week rolling score
Based on estimated brand signals. Historical tracking coming soon.
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