Scratchpad vs Salesforce Sales Cloud
Side-by-side comparison of AI visibility scores, market position, and capabilities
AI workspace for sales reps that auto-updates Salesforce, enforces methodologies like MEDDPICC, and captures call notes with AI. $49.6M raised; tens of thousands of users in thousands of companies.
About
Scratchpad is an AI-powered sales productivity workspace founded in 2019 and headquartered in San Francisco, providing Salesforce-connected tools that eliminate the manual data entry burden for account executives and sales teams. The company has raised $49.6 million across three rounds, including a $33 million Series B in January 2022 led by Craft Ventures with participation from Accel.\n\nScratchpad's core offering is a fast, flexible workspace that surfaces Salesforce data alongside AI-generated call notes, pipeline views, and deal scorecards—allowing reps to update fields, leave notes, and manage deals without switching between Salesforce tabs. Its AI call recorder and notetaker automatically capture and transcribe customer conversations, then use AI to analyze interactions and automatically update Salesforce fields based on what was discussed. The platform enforces sales methodologies including MEDDPICC, SPICED, and BANT by surfacing methodology completion scores and flagging missing qualification data.\n\nScratchpad is used by tens of thousands of reps inside thousands of companies and is priced accessibly at $19–$49 per user per month, making it popular with mid-market and enterprise teams seeking Salesforce productivity gains without a full process overhaul. The platform competes with Groove by Clari and Momentum.io in the Salesforce productivity and activity capture space.
Salesforce (CRM) world-leading CRM with $34.9B total revenue; opportunity management, Einstein AI forecasting, and Agentforce competing with Microsoft Dynamics and HubSpot for enterprise sales automation.
About
Salesforce Sales Cloud is the flagship CRM and sales automation product of Salesforce (NYSE: CRM) — the world's largest CRM platform — providing lead and opportunity management, account and contact tracking, email and activity logging, pipeline forecasting, and AI-powered sales intelligence for sales teams from SMBs to Fortune 500 enterprises. As Salesforce's original core product (launched 1999), Sales Cloud remains the most widely used enterprise CRM globally, with Salesforce generating $34.9 billion in total revenue in fiscal year 2024.
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