RainFocus

Material Event filed 2026-09-23

The average registration abandonment rate across all events currently sits around 33%. That’s a third of your potential audience that has been distracted or dissuaded from joining your event. Event technology can reduce registration abandonment. The best strategies depend on the reasons that attendees are leaving your registration forms. Top Reasons Attendees Fail to Complete […] The post How to Prevent Registration Abandonment appeared first on RainFocus Blog .

Model context protocol (MCP) provide rich context for event planning by defining which tools your AI platforms can access and how they should function. Rather than inputting data to your AI, MCP profiles pull data directly from your event management platform, saving your team time. In an earlier post in our MCP profile series, we […] The post Prompting Best Practices to Maximize MCP for Event Planning appeared first on RainFocus Blog .

Each year, independent research firms evaluate event management platforms, highlighting vendors’ strengths and weaknesses. Their reports often serve as a valuable reference for teams undergoing a search process to select their next event platform. But although the reports can help narrow down the options, they need to be considered in the context of each team’s […] The post How to Use Analyst Reports When Evaluating Event Technology appeared first on RainFocus Blog .

Sales kickoffs (SKOs) happen every year, setting an important annual foundation for the sales team and the entire organization.  However, SKOs are often managed on one-off platforms, and many sales teams rely on standalone registration tools that require supplemental spreadsheets and email threads. As a result, leaders get a good idea of who showed up […] The post The Case for Adding Your Sales Kickoff to Your Corporate Event Platform appeared first on RainFocus Blog .

What gets people to an event? For some attendees, the “big attractions” — the famous keynote speaker, the eagerly anticipated major product announcements, the VIP networking outing — are the main draw. Others want to forge new industry connections and build their knowledge in a dedicated environment.  Regardless of their goals, all attendees want a […] The post How AI Agents Create a Frictionless Experience for Attendees appeared first on RainFocus Blog .

Each year, our Events and Marketing Strategy Survey helps us understand event teams’ current strategies and plans for the upcoming year. As much as every team tries to stay on top of industry changes, the world of events can change fast, forcing major strategy changes.  Now deep into the second half of 2026, we’re taking […] The post Expectations vs. Reality: Comparing 2026 Event Strategies and Execution appeared first on RainFocus Blog .

Material Event filed 2026-08-21

Quarterly Report filed 2026-08-14

Every event program has its own requirements, and meeting all of them often requires learning new processes under pressure. Whether a directive comes from leadership or you’re rolling out a new strategy, there’s a good chance you’ll need to use a new solution you’ve never used before.  This is where AI tools can help. The […] The post The Role of Agentic AI in Event Configuration appeared first on RainFocus Blog .

Virtual events have become one of the most valuable tools for event teams focused on growing pipeline. They reach audiences that in-person events cannot, and when done well, they generate the first-party attendance data that sales and marketing teams need to be successful. How much of that value you capture comes down to platform choice. […] The post RainFocus Named a Leader in the IDC MarketScape for Worldwide Virtual Events Applications 2026 appeared first on RainFocus Blog .