RainFocus

Quarterly Report filed 2026-05-15

Right now, digital transformation is raising the bar across every function — from the way revenue teams manage pipelines to how product teams build and iterate.  For teams leading events, the upside of embracing the latest steps in digital transformation extends well beyond running smoother events. It means contributing to the organization’s success and advancing […] The post How to Lead Digital Transformation Within Your Events Team appeared first on RainFocus Blog .

Annual Report filed 2026-04-15

Webinars are one of the highest-performing marketing channels. Our Events and Marketing Strategy Survey found that webinars are the second-fastest-growing event type, trailing only in-person conferences. According to our benchmark data, the attendance rate for webinars has increased 9% over the last year.  As attendee interest in webinars grows, organizations have a significant opportunity to […] The post Are You Getting the Most Out of Your Webinars? appeared first on RainFocus Blog .

Material Event filed 2026-04-14

Small events are in demand. In fact, so far in 2026, the number of companies hosting smaller ancillary events, roadshows, and webinars has increased 36%, according to our benchmark data.  Creating new opportunities for attendees to join events in a location convenient to them has proven effective in boosting customer engagement and attracting prospects. In […] The post Small Events Are Surging — Here’s How to Boost Engagement Impact appeared first on RainFocus Blog .

Material Event filed 2026-04-06

The increasingly sophisticated AI-powered workflows taking hold in the events industry — and nearly every other sector — now introduce two new areas of high importance to keep in mind during the event platform selection process. First, the rise of AI has made genuine human connections and relationship-building a top priority. Events have become even […] The post Selecting the Right Event Platform in the Agentic AI Era appeared first on RainFocus Blog .

After the RainFocus INSIGHT program concludes each year, one of our favorite traditions is speaking with Rodney Hart, head of events at RainFocus. As an event for event leaders, INSIGHT is uniquely positioned as a rich laboratory for innovation. Plus, the RainFocus platform provides Hart and his team with volumes of instantly accessible data on […] The post Conversations: How Rodney Hart Connected Journeys (And People) at INSIGHT 2026 appeared first on RainFocus Blog .

Event integrations connect key business systems, extending the value of events to multiple departments and enabling event professionals to draw upon existing knowledge for greater personalization.  With AI, these integrations become even stronger. AI can decipher unstructured data passed through integrations into actionable insights. Understanding the basic structure and flow of integrations can help you […] The post Everything You Need to Know About Event Integrations and AI appeared first on RainFocus Blog .

Although AI agents cannot replace the human leadership of events, they are becoming increasingly more important for managing events. During the recent RainFocus INSIGHT 2026 conference, our speakers emphasized that professionals who master AI-powered technologies will advance in their careers, while those who cling to legacy systems and processes will lose their edge. Event industry […] The post Advancing Your Event Career in the Age of Agentic AI appeared first on RainFocus Blog .