Peek vs Toast POS

Side-by-side comparison of AI visibility scores, market position, and capabilities

Toast POS leads in AI visibility (86 vs 72)
Peek logo

Peek

LeaderTravel & Hospitality

Tours & Activities Booking Platform

Peek is the market-leading online booking platform for the $330B experiences industry; raised $70M Series C in Nov 2025 and acquired ACME Ticketing and Connect&GO to power major institutions like MoMA and Bryant Park.

AI VisibilityBeta
Overall Score
B72
Category Rank
#31 of 111
AI Consensus
96%
Trend
stable
Per Platform
ChatGPT
75
Perplexity
75
Gemini
74

About

Peek is a B2B2C SaaS company that provides online booking, payment processing, dynamic pricing, and guest management software for operators in the tours, activities, and experiences industry. Founded with a consumer-facing discovery marketplace, Peek pivoted to a full-featured operator platform — Peek Pro — that has become the leading booking software for experience operators ranging from tour guides and rental companies to major attractions and cultural institutions. Clients include MoMA, the Whitney Museum, Seattle Aquarium, Bryant Park, and Museum of Ice Cream.

Full profile
Toast POS logo

Toast POS

LeaderHospitality

Restaurant POS

Q3 2025 $1.63B revenue (+25.1% YoY); 156K locations powered globally; $2.0B+ ARR (+30% YoY); $159.1B GPV FY2024 (+26% YoY); 97.36% customers from US; restaurant POS leader

AI VisibilityBeta
Overall Score
A86
Category Rank
#3 of 111
AI Consensus
80%
Trend
stable
Per Platform
ChatGPT
87
Perplexity
82
Gemini
83

About

Toast was founded in 2011 in Boston with the mission of building an all-in-one technology platform purpose-built for the restaurant industry. Unlike generic point-of-sale vendors that adapted retail software for food service, Toast designed its hardware, software, and payments stack from the ground up around restaurant workflows — table management, kitchen display systems, online ordering, payroll, and inventory unified in a single cloud platform.\n\nToast's product suite covers the full restaurant operating stack: POS terminals and handheld order devices, kitchen display screens, Toast Go handhelds for tableside payments, online ordering and delivery integrations, catering management, payroll and scheduling, and xtraCHEF for back-of-house food cost analytics. The platform serves independent restaurants, multi-location chains, quick-service concepts, and enterprise groups. Its open API allows integrations with hundreds of third-party tools, and the Toast for Enterprise tier serves national brands with centralized menu and reporting management.\n\nAs of Q3 2025, Toast reported $1.63 billion in quarterly revenue, up 25.1% year-over-year, with annualized recurring revenue exceeding $2 billion and gross payment volume of $159.1 billion for fiscal 2024. The company serves more than 156,000 restaurant locations globally and trades on the NYSE under the ticker TOST. Toast's vertical focus and deep restaurant-specific functionality give it a durable competitive moat against horizontal POS vendors.

Full profile

AI Visibility Head-to-Head

72
Overall Score
86
#31
Category Rank
#3
96
AI Consensus
80
stable
Trend
stable
75
ChatGPT
87
75
Perplexity
82
74
Gemini
83
74
Claude
90
74
Grok
85

Key Details

Category
Tours & Activities Booking Platform
Restaurant POS
Tier
Leader
Leader
Entity Type
brand
brand

Capabilities & Ecosystem

Capabilities

Only Toast POS
Restaurant POS

Integrations

Only Toast POS

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