Peek vs Oracle Hospitality
Side-by-side comparison of AI visibility scores, market position, and capabilities
Peek is the market-leading online booking platform for the $330B experiences industry; raised $70M Series C in Nov 2025 and acquired ACME Ticketing and Connect&GO to power major institutions like MoMA and Bryant Park.
About
Peek is a B2B2C SaaS company that provides online booking, payment processing, dynamic pricing, and guest management software for operators in the tours, activities, and experiences industry. Founded with a consumer-facing discovery marketplace, Peek pivoted to a full-featured operator platform — Peek Pro — that has become the leading booking software for experience operators ranging from tour guides and rental companies to major attractions and cultural institutions. Clients include MoMA, the Whitney Museum, Seattle Aquarium, Bryant Park, and Museum of Ice Cream.
Oracle Corporation's hospitality technology division; OPERA Cloud PMS for major hotel brands (Marriott/Hilton/Hyatt), MICROS restaurant POS — OPERA 5 to OPERA Cloud migration program as primary 2025 growth driver.
About
Oracle Hospitality is the hospitality technology business unit of Oracle Corporation (NYSE: ORCL) — providing cloud-based property management systems (PMS), point-of-sale systems, loyalty platforms, and distribution management solutions to hotels, resorts, cruise lines, casinos, and restaurants globally through the OPERA Cloud PMS platform and the MICROS F&B point-of-sale system. Oracle Hospitality serves the world's major hotel brands — Marriott, Hilton, Hyatt, IHG, Wyndham, and thousands of independent properties — with OPERA Cloud managing reservations, front desk check-in/check-out, room assignments, rate management, and guest profile data in a multi-property cloud platform that replaced the legacy on-premises OPERA 5 system. Oracle acquired Micros Systems (restaurant and hospitality POS) in 2014 for $5.3 billion and has operated the hospitality technology division as Oracle Hospitality since. Oracle Corporation named Clay Magouyrk and Mike Sicilia as co-CEOs in 2025 (replacing Safra Catz, who transitioned to executive vice chair), with Larry Ellison remaining as Chairman and CTO — a leadership transition that signals the next phase of Oracle's cloud infrastructure and AI strategy in which Oracle Hospitality's cloud-native property management platform benefits from Oracle Cloud Infrastructure (OCI) and Oracle's AI integration capabilities. The OPERA Cloud PMS migration (moving legacy hotel properties from on-premises OPERA 5 servers to Oracle's cloud-hosted OPERA Cloud) represents one of the largest hospitality industry digital transformation programs underway globally.
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