NextRoll vs VidMob
Side-by-side comparison of AI visibility scores, market position, and capabilities
Marketing technology company operating AdRoll (B2C retargeting) and RollWorks (B2B ABM); $164M raised; $56.2M revenue in 2025 with 487 employees; RollWorks named Gartner Magic Quadrant Visionary for ABM.
About
NextRoll is a technology company specializing in data-driven marketing solutions, operating two distinct business units under one corporate umbrella: AdRoll, which serves direct-to-consumer e-commerce brands with retargeting and multi-channel advertising tools, and RollWorks, which provides account-based marketing (ABM) software for B2B sales and marketing teams targeting specific company accounts. Founded in 2007 as AdRoll in San Francisco, the company rebranded as NextRoll in 2019 to reflect its dual business structure. Its proprietary machine learning engine processes data across both platforms to optimize ad targeting, audience segmentation, and campaign performance measurement.
VidMob is an AI-powered creative data platform that analyzes 18M+ ad assets to score creative effectiveness; raised $200M+ backed by Adobe; launched Influencer Intelligence and partnered with Horizon Media in 2026.
About
VidMob is a New York-based marketing technology company that operates at the intersection of artificial intelligence and creative advertising. The platform analyzes brand-specific creative data — including visual elements, motion, color, text overlays, voiceover, and talent appearance — to generate predictive performance scores for ad creatives before they run in media. VidMob has analyzed more than 18 million creative assets from over 300,000 ad accounts, tracking three trillion individual creative elements tied to performance outcomes across major social and digital platforms including Meta, Google, TikTok, Snap, and Pinterest.
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