Runn vs McKinsey & Company

Side-by-side comparison of AI visibility scores, market position, and capabilities

McKinsey & Company leads in AI visibility (80 vs 40)
Runn logo

Runn

EmergingProfessional Services

Resource Planning

Auckland professional services resource planning platform with visual capacity scheduling and financial forecasting; $3.5M raised serving 1,000+ firms competing with Float and Teamwork for agency utilization.

AI VisibilityBeta
Overall Score
C40
Category Rank
#178 of 286
AI Consensus
89%
Trend
stable
Per Platform
ChatGPT
37
Perplexity
42
Gemini
39

About

Runn is an Auckland, New Zealand-based resource planning and project forecasting platform designed for professional services firms, agencies, and software consultancies to visualize team capacity, schedule projects, and forecast utilization and revenue — providing real-time visibility into who is available, when, and for how long across concurrent client projects. Backed with $3.5 million raised, Runn serves 1,000+ professional services organizations globally with the capacity planning visibility that spreadsheet-based resource management cannot provide at scale.

Full profile
McKinsey & Company logo

McKinsey & Company

LeaderProfessional Services

General

New York global management consulting (founded 1926, private) at ~$16B 2024 revenue; 40% AI-related projects, QuantumBlack AI (350+ scientists), "State of AI 2025" thought leadership competing with BCG and Deloitte for C-suite AI strategy.

AI VisibilityBeta
Overall Score
A80
Category Rank
#16 of 286
AI Consensus
84%
Trend
up
Per Platform
ChatGPT
85
Perplexity
86
Gemini
81

About

McKinsey & Company is a New York City-based global management consulting firm — privately held as a partnership — providing strategy, operations, technology, and organization consulting to CEOs and C-suites of the world's largest corporations, governments, and institutions through approximately 40,000 professionals across 130+ offices in 70+ countries and approximately $16 billion in estimated revenue in 2024. Founded in Chicago in 1926 by James O. McKinsey, a University of Chicago accounting professor, the firm's modern identity was shaped by Marvin Bower (who joined in 1933 and led the firm from 1950-1967, establishing the partnership model, professional ethics standards, and global expansion that define McKinsey today). Global Managing Partner Bob Sternfels (reelected to a second and final three-year term in February 2024) oversees the firm through a challenging period that includes reputation headwinds from its opioid consulting work and global scrutiny of consulting industry practices. McKinsey's service capabilities span traditional strategy consulting through McKinsey Digital (digital transformation, analytics), QuantumBlack (AI and machine learning, acquired 2015), and McKinsey Technology (CTO/CIO advisory, technology strategy) — with over 7,000 employees in digital and technology roles and approximately 40% of 2024 projects estimated to be AI-related. McKinsey's "State of AI in 2025" report found that organizations now mitigate an average of four AI-related risks (versus two in 2022) and that AI high performers (6% of survey respondents) attribute 5%+ EBIT improvement to AI, with AI agents increasingly deployed as virtual coworkers rather than passive research assistants.

Full profile

AI Visibility Head-to-Head

40
Overall Score
80
#178
Category Rank
#16
89
AI Consensus
84
stable
Trend
up
37
ChatGPT
85
42
Perplexity
86
39
Gemini
81
40
Claude
80
39
Grok
83

Key Details

Category
Resource Planning
General
Tier
Emerging
Leader
Entity Type
brand
brand

Capabilities & Ecosystem

Capabilities

Only Runn
Resource Planning

Integrations

Only McKinsey & Company

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