Relay.app vs Jotform
Side-by-side comparison of AI visibility scores, market position, and capabilities
Human-in-the-loop workflow automation; $35M Series A from a16z and Khosla (Mar 2025); connects 100+ apps with embedded human approval steps for AI-human collaboration. Founded 2021, SF.
About
Relay.app is a human-in-the-loop workflow automation platform founded in 2021 in San Francisco. The company was built around the insight that fully automated workflows break down at the edges — when decisions require human judgment, context that only a person has, or approval before an irreversible action. Relay.app's core design principle is that AI agents and humans should collaborate in workflows rather than the AI operating autonomously.\n\nThe platform connects to 100+ applications including Salesforce, HubSpot, Slack, Gmail, Notion, and Airtable, enabling teams to build complex cross-app automations with embedded human checkpoints — approval steps, form fills, and manual decisions that slot naturally into otherwise automated flows. Relay.app's AI agents can draft content, classify data, extract information from documents, and make routing decisions, with humans stepping in only where judgment is needed. Target users are operations, revenue, and customer success teams at mid-market B2B companies.\n\nRelay.app raised a $35 million Series A in March 2025 co-led by Andreessen Horowitz and Khosla Ventures, validating its human-in-the-loop positioning in a market increasingly crowded with fully autonomous automation tools. The funding has accelerated the expansion of its AI agent capabilities and integration library. Relay.app competes with Zapier, Make, and newer AI automation platforms but differentiates through its thoughtful balance between automation efficiency and human oversight.
SF bootstrapped online form builder at $144.9M revenue Oct 2024 with zero VC funding across 18 years; 650+ employees serving 500K+ customers competing with Typeform and Google Forms for no-code data collection and workflow automation.
About
Jotform is a San Francisco-based online form builder and workflow automation platform — fully bootstrapped and privately held with zero venture capital funding — generating $144.9 million in annual revenue as of October 2024 (up from $84 million in 2022), serving 500,000+ customers and 25 million users from individual creators and small businesses to Fortune 500 enterprises, with 650+ employees across 8 offices in 5 countries. Founded in 2006 by Aytekin Tank, Jotform has never accepted external funding in its 18-year operating history and remains fully profitable — a rare and celebrated example of bootstrapped sustainability in the SaaS software market. Jotform provides a no-code form creation platform with drag-and-drop form building, workflow automation (Jotform Workflows), payment collection (Stripe, PayPal, Square integrations), e-signature (Jotform Sign), team collaboration, and AI-powered form features.
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